Author: CharityHowTo

Does your organization have a social media calendar? As a nonprofit marketer for a small organization, I am positive that you wear many hats. Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media account?

This is a guest post by Julia Campbell Welcome to the wonderful world of Facebook advertising! Facebook Ads for nonprofits, when created and launched strategically, can have powerful results for organizations looking to expand their online communities and raise more revenue. With over 1 billion daily active users sharing 4.75 billion pieces of content every day on the social network, launching a Facebook Ad campaign can set you apart and help you reach a targeted audience. This post is a simple guide to help you plan, create, launch, and measure a wildly successful Facebook Ads campaign to achieve your nonprofit’s objective, whether it be spreading awareness or raising money. Let’s jump...

This a guest blog post by John Hayden

This a guest blog post by Julia Campbell When looking for great online content to share with your target audience on your nonprofit’s social media channels, always think back to their passions and their interests. What gets them up in the morning? What keeps them awake at night? When you have a clear picture of who you are creating content for using online platforms such as your website, blog, email, and social media, you will be able to quickly brainstorm a list of content ideas and places to look. When you begin looking for content to share on your nonprofit social media channels, keep in mind that content comes in a variety of forms! This can range from videos, to photos, to current...

This a guest blog post by Julia Campbell, originally posted on Wild Apricot’s Blog

Originally posted in Wild Apricot´s Blog

Are fewer people attending your events these days? Are you hoping to dramatically increase attendance at your big conference this year? Rather than relying mostly on email blasts, word-of-mouth, and social media posts, many organizations are turning to Facebook ads to fill up their events. Advertising on Facebook works well for event promotion for two reasons: You can have your ad pop up in the Facebook feeds of everyone in your network. You can promote your event to new audiences that wouldn’t be possible through other channels. If you’re new to creating Facebook ads, here are the five best practices for boosting event attendance. 1) Why You Need to Crunch the Numbers? The biggest mistake...

This is a Guest Blog Post by Julia Campbell, originally in Wild Apricot’s Blog

This is a guest blog post by Julia Campbell

This post was a collaborative piece written by John Haydon, A.j. Steinberg, and Jeff Brooks.

By Julia Campbell In my work with nonprofits, I often hear the same refrain about nonprofit marketing and communications: People are feeling very overwhelmed and stressed out by their never-shrinking to do lists. With so many digital marketing and online fundraising tools out there, how can a small nonprofit choose what to focus on, and how can they manage their time and resources effectively? There are constantly emails to send out, a website to update, a Facebook page and Twitter feed to manage, Instagram and Snapchat to explore, plus phone calls and meetings… how can a small nonprofit get it all done? The answer? You don’t have to do it all! Creating a Strategic Online Nonprofit...

Step 1 – Strategizing Our case study is about Save The Redwoods and their mission is to protect and restore Redwood forests. To help fulfill this mission, we wanted to reach out to their target audience, i.e. people concerned about the Redwood forests, for support.

Have you ever received a rejection letter from a grantmaker and wondered what you could have done differently? Have you ever wondered, as you clicked submit for a significant government grant via online application, how your proposal will be received by reviewers? You aren’t alone! Grant writing is more of an art than a science if you consider how to customize your application and your organization’s story to meet the needs of each unique set of grant reviewers for each grantmaker. The best way to successfully achieve this art? Walk a mile in your grant reviewer’s shoes. Step back and look at your proposal as if YOU were the reviewer. Here are 5 key questions to ask yourself as you try to...

I love teaching the Annual Reports webinars for CharityHowTo’s participants (How to Create an Awesome Annual Report and How to Transition Your Annual Report to an Infographic). Professionals who attend and engage have excellent questions, constructive ideas for others, and thoughtful approaches to serving their donors. And fundraising publications are one of my favorite topics in development. Sure, as a professional writer, I’m biased, but every nonprofit needs them and (should) use collateral all the time! While I know the folks who attend these webinars benefit from the conversation, I have also noticed a big problem. I receive A LOT of emails from potential participants who are...

You’ve seen them all over the interwebs. You run into them as you’re scrolling through your feed on Facebook, as you’re checking your Twitter updates, as you’re looking for remodeling ideas on Pinterest. They’re infographics, and they’re everywhere. But more importantly for nonprofits: infographics (and other data visualization tools) are not a passing trend. It’s time you add them to your fundraising toolbox. Infographics are graphic visual representations of information, data, or knowledge intended to present complex information quickly and clearly. Other data visualization tools—like charts, graphs, pictograms, gauges, dashboards, etc.—similarly present data in a pictorial or graphic...

Would you believe me if I told you that the grant budget is often the *first* reviewed portion of a grant application packet by the grant reviewer, grantmaker staff, or grantmaker board?

We recently hosted the webinar “Raising More Money with Event Sponsorship – A New Approach That Works!” by Joe Waters, author of Cause Marketing for Dummies. Here are some great tips Joe gave on how to partner with businesses to raise money for your nonprofit.