Category: fundraising-collateral

Blog Post by Heather Stombaugh Strategies and tactics in fundraising may change, but print publications continue to be a critical resource in the nonprofit toolbox. According to Kivi Leroux Miller’s 2016 Nonprofit Communication Trends report, print remains one of the top five most important communication channels in the nonprofit sector. Image Credit: Kivi Leroux Miller Every nonprofit should invest in creating compelling fundraising publications. However, in the tumult of other pressing needs, many small nonprofits put off developing their annual reports, cases for support, and other collateral to save money. Let me put this simply: in ANY business, you must spend money to make money....

I love teaching the Annual Reports webinars for CharityHowTo’s participants (How to Create an Awesome Annual Report and How to Transition Your Annual Report to an Infographic). Professionals who attend and engage have excellent questions, constructive ideas for others, and thoughtful approaches to serving their donors. And fundraising publications are one of my favorite topics in development. Sure, as a professional writer, I’m biased, but every nonprofit needs them and (should) use collateral all the time! While I know the folks who attend these webinars benefit from the conversation, I have also noticed a big problem. I receive A LOT of emails from potential participants who are...

You’ve seen them all over the interwebs. You run into them as you’re scrolling through your feed on Facebook, as you’re checking your Twitter updates, as you’re looking for remodeling ideas on Pinterest. They’re infographics, and they’re everywhere. But more importantly for nonprofits: infographics (and other data visualization tools) are not a passing trend. It’s time you add them to your fundraising toolbox. Infographics are graphic visual representations of information, data, or knowledge intended to present complex information quickly and clearly. Other data visualization tools—like charts, graphs, pictograms, gauges, dashboards, etc.—similarly present data in a pictorial or graphic...