Category: online-marketing

Canva for Nonprofits: How to Manage Your Brand Using Canva

Canva is your one-stop design platform to help you create all kinds of content for your nonprofit brand.  Their mission is to empower everyone all around the world to unlock creativity and improve their design skills. They’re also focused on doing as much good as they can for the world.  That’s why they created a special program specifically for nonprofit organizations: Canva for Nonprofits.  With this program, you’ll enjoy the features and benefits of using Canva Pro for your nonprofit organization. Create banners and posters, design your brand elements, and even create your nonprofit social media content. All in one platform.  Creating impactful, inspiring graphics for your nonprofit...

How To Create A Storyteller System That Inspires Action

Inside Look | This guide will cover the following topics: 01 Introduction 02 Outline Your Nonprofit Storytelling Ambassador Plan 03The 6 Best Types of Stories for Nonprofits to Share 04 Conclusion 01 Introduction What is nonprofit storytelling, what does it do, and what does it matter for your nonprofit? Storytelling should be actionable - inspiring listeners or readers to take an action on your behalf, whether your goal is to get more members, donations, event attendees etc. It should also make readers want to share the story with others. Let me start with two scenarios. SCENARIO 1: You receive a dry-form letter in the mail from a breast cancer research charity that bought your name from...

6 Ways The Google Ad Grant Can Help Grow Your Nonprofit’s Impact

The Google Ad Grant offers eligible nonprofits $10,000 per month in free advertising credits, but what exactly can those credits do for your nonprofit?  If you’re thinking about applying for the Google Ad Grant, knowing how it can be used can help you decide whether or not it is worth your time. If you’re already a grantee, reading through these 6 common ways that organizations leverage the Grant can provide you with new ideas and strategies, and show how the Google Ad Grant can increase its tangible impact on your nonprofit—both on and offline. 1. Raise Awareness Through Informational or Educational Content Google Ads opens your nonprofit up a whole new audience to inform about your cause...

10 Ways to Use Instagram for Nonprofit Visual Storytelling

5 Steps to Create a Nonprofit Marketing Plan

This a guest blog post by Julia Campbell, originally posted on Wild Apricot’s Blog