Category: events

This blog post is by CharityHowTo Expert AJ Steinberg The holiday season is upon us! A crazy, hectic time for nonprofits whose intentions are firmly glued on year-end giving. But soon this old year will fade away, replaced with a new year filled with great possibilities. For this new year, give your organization the gift of successful fundraising events. This is the time to bid farewell to bad event planning habits that have scuttled your fundraising events’ effectiveness, and to make a commitment to a new disciplined regime that will transform your bloated, boring events into sleek and engaging money-making machines. Here are five game-changing New Year’s resolutions you can make to get...

Blog post by A.J. Steinberg

Are fewer people attending your events these days? Are you hoping to dramatically increase attendance at your big conference this year? Rather than relying mostly on email blasts, word-of-mouth, and social media posts, many organizations are turning to Facebook ads to fill up their events. Advertising on Facebook works well for event promotion for two reasons: You can have your ad pop up in the Facebook feeds of everyone in your network. You can promote your event to new audiences that wouldn’t be possible through other channels. If you’re new to creating Facebook ads, here are the five best practices for boosting event attendance. 1) Why You Need to Crunch the Numbers? The biggest mistake...

This post was a collaborative piece written by John Haydon, A.j. Steinberg, and Jeff Brooks.

By A.J. Steinberg