Category: donor-relationships-and-acquisition-for-nonprofits

Telefundraising: Is It Still Effective for Nonprofits?

Micro Donations: The 3 Big Benefits of Asking Small

Major Donor Strategy: How to Build a Major Gift Fundraising Program

Nonprofit monthly giving programs are popping up everywhere. It’s one of the most popular (and amazing!) nonprofit trends.

Free Nonprofit Webinar: How to Build Your Major Donor Portfolio 0:00 Oh, and I should add in any size, fundraising shop. So we promise we're not going to take questions, questions, per se, but I just want to get a feel for the kind of who's on the webinar. So if you can just type into the questions box, What percentage of your funding stream relies on major donors? 0:20 If you just want to type that in, What percentage of your funding stream relies on major donors? 0:30 Alright, and while you're typing that in, I'm gonna get started with a little bit about who I am. I'm your topic expert, as Marcella said, Robin.

01 | Introduction Clients, people who read my blogs and newsletters, and those who participate in my training all know that I firmly believe that philanthropy starts with gratitude. Alas, that is the one thing that seems to always get lost. I think of gratitude as “And then?” — those actions that happen after a person says yes. It’s what you do once the gift is given. THESE ARE DONOR RETENTION STRATEGIES AND THEY ARE CRITICAL FOR KEEPING YOUR DONORS HAPPY. Keeping donors happy is just plain good sense. A happy donor is likely to become a donor again. And again. Unhappy donors, however, are likely to become lapsed donors. That is the 60% or so of donors who never make a second gift to an...

Donors young and old are interested and willing to give monthly You allow the donor to make a difference in a way that's convenient and affordable to them. 2-5x Monthly donors give more money. Typically they give two to five times more. And it is unrestricted. It is not expensive to get started with monthly giving. You already have the tools in-house with your payment processor, donor base, and email program. Monthly donors will continue to make extra gifts if asked and can be upgraded at least once a year. Monthly donors will provide the funds you can count on, month after month. You can plan your cash flow better and you'll know funds will come in no matter what.

Introduction Capital campaigns are one of the most extensive campaigns that an organization will ever undertake. In most cases, an organization needs to fund capital purchases, upgrades, and/or renovations and repairs. Given their highly episodic nature, organizations that are seeking to undergo a capital campaign must do so with foresight and preparation geared to success. The most critical steps are taken before even the actual capital campaign plan is drafted and far before an actual solicitation happens. Organizations that are embarking on their first-ever campaign or who have not undergone such intensive efforts in a while would be wise to take heed of the following preparatory steps...

Inside Look | This guide will cover the following topics: 01 Introduction 02 Outline Your Nonprofit Storytelling Ambassador Plan 03The 6 Best Types of Stories for Nonprofits to Share 04 Conclusion 01 Introduction What is nonprofit storytelling, what does it do, and what does it matter for your nonprofit? Storytelling should be actionable - inspiring listeners or readers to take an action on your behalf, whether your goal is to get more members, donations, event attendees etc. It should also make readers want to share the story with others. Let me start with two scenarios. SCENARIO 1: You receive a dry-form letter in the mail from a breast cancer research charity that bought your name from...

In the first blog of this two-part series on How to Launch Your Endowment Giving Program, we discussed the fact endowment is not just for large organizations. Any nonprofit can benefit from having a pool—or pools—of money that could help to ensure the organization’s future. An endowment can fund a program, pay for staff, help to enhance operations. And having an endowment program signals to funders and donors that your organization plans to be around for the long haul.

Over the course of two blogs, you will be guided on how to launch an endowment-giving program for your nonprofit. In this first blog, we will look at what endowment is, what endowment funds are, how endowment funds are given, and—most critically—whether endowment is a good fit for your organization. In Part 2, we’ll look at all those policies and procedures, and consider who your endowment donors are and how you can find them. We’ll drill more deeply into how endowment funds are given and then we’ll look specifically about launching an endowment giving program. Let’s get started by looking at endowment and what it actually is. 01 Introduction When the topic of endowment comes up in...