--- title: CharityHowTo Blog | Donor Relationships and Acquisition for Nonprofits description: Donor Relationships and Acquisition for Nonprofits | Great information on all popular nonprofit topics written by experts in the field. --- [![CharityHowTo](https://blog.charityhowto.com/hs-fs/hubfs/CharityHowTo_February2020%20Theme/Images/header_logo_new.png?width=240&height=64&name=header_logo_new.png "CharityHowTo")](https://www.charityhowto.com/) - [Blog Home](https://blog.charityhowto.com/) - [Nonprofit Training](https://www.charityhowto.com/nonprofit-webinars) - [Google Ad Grants](https://googlegrants.charityhowto.com/aioggs) - [About Us](https://www.charityhowto.com/about) - [Contact Us](https://www.charityhowto.com/contact) - [Membership](https://membership.charityhowto.com/) # Category: donor-relationships-and-acquisition-for-nonprofits ## [The Art of Asking: Build Donor Relationships That Last](https://blog.charityhowto.com/the-art-of-asking-build-donor-relationships-that-last) [Fundraising](https://blog.charityhowto.com/tag/fundraising), [asking](https://blog.charityhowto.com/tag/asking), [nonprofit fundraising](https://blog.charityhowto.com/tag/nonprofit-fundraising), [best fundraising](https://blog.charityhowto.com/tag/best-fundraising), [fundraise](https://blog.charityhowto.com/tag/fundraise), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits), [Major Gifts](https://blog.charityhowto.com/tag/major-gifts), [asking styles](https://blog.charityhowto.com/tag/asking-styles), [Fundraising Strategy](https://blog.charityhowto.com/tag/fundraising-strategy), [Nonprofit Growth](https://blog.charityhowto.com/tag/nonprofit-growth), [Donor Stewardship](https://blog.charityhowto.com/tag/donor-stewardship), [donor engagement](https://blog.charityhowto.com/tag/donor-engagement) April 23, 2026 [![The Art of Asking: Build Donor Relationships That Last](https://blog.charityhowto.com/hs-fs/hubfs/The%20Art%20of%20Asking%20Build%20Donor%20Relationships%20That%20Last.png?width=409&name=The%20Art%20of%20Asking%20Build%20Donor%20Relationships%20That%20Last.png)](https://blog.charityhowto.com/the-art-of-asking-build-donor-relationships-that-last) [\[Continue Reading...\]](https://blog.charityhowto.com/the-art-of-asking-build-donor-relationships-that-last) ## [Thanking Donors the Right Way: A Retention Strategy for Nonprofits](https://blog.charityhowto.com/thanking-donors-the-right-way-a-retention-strategy-for-nonprofits) [Fundraising](https://blog.charityhowto.com/tag/fundraising), [Retaining donors](https://blog.charityhowto.com/tag/retaining-donors), [Cultivating donors](https://blog.charityhowto.com/tag/cultivating-donors), [Donor Management](https://blog.charityhowto.com/tag/donor-management), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits), [Major Donors](https://blog.charityhowto.com/tag/major-donors) February 10, 2026 [![Thanking Donors the Right Way: A Retention Strategy for Nonprofits](https://blog.charityhowto.com/hs-fs/hubfs/unnamed.jpg?width=409&name=unnamed.jpg)](https://blog.charityhowto.com/thanking-donors-the-right-way-a-retention-strategy-for-nonprofits) [\[Continue Reading...\]](https://blog.charityhowto.com/thanking-donors-the-right-way-a-retention-strategy-for-nonprofits) ## [How to Thank Donors in Ways That Deepen Their Loyalty](https://blog.charityhowto.com/how-to-thank-donors-in-ways-that-deepen-their-loyalty) [Fundraising](https://blog.charityhowto.com/tag/fundraising), [Retaining donors](https://blog.charityhowto.com/tag/retaining-donors), [Cultivating donors](https://blog.charityhowto.com/tag/cultivating-donors), [Donor Management](https://blog.charityhowto.com/tag/donor-management), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits), [Major Donors](https://blog.charityhowto.com/tag/major-donors) November 25, 2025 [![How to Thank Donors in Ways That Deepen Their Loyalty](https://blog.charityhowto.com/hs-fs/hubfs/how-to-thank-donors-so-they-really-feel-thanked-250.jpg?width=409&name=how-to-thank-donors-so-they-really-feel-thanked-250.jpg)](https://blog.charityhowto.com/how-to-thank-donors-in-ways-that-deepen-their-loyalty) [\[Continue Reading...\]](https://blog.charityhowto.com/how-to-thank-donors-in-ways-that-deepen-their-loyalty) ## [Practical Steps to Grow Your Major Donor Portfolio](https://blog.charityhowto.com/blog-nonprofit-management-leadership-which-training-topics-matter-most) [how to retain donors](https://blog.charityhowto.com/tag/how-to-retain-donors), [Cultivating donors](https://blog.charityhowto.com/tag/cultivating-donors), [cultivate donors](https://blog.charityhowto.com/tag/cultivate-donors), [Donor Management](https://blog.charityhowto.com/tag/donor-management), [donor motivation](https://blog.charityhowto.com/tag/donor-motivation), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits), [Major Donors](https://blog.charityhowto.com/tag/major-donors) September 17, 2025 [![Practical Steps to Grow Your Major Donor Portfolio](https://blog.charityhowto.com/hs-fs/hubfs/major-donor-portfolio-icon.png?width=409&name=major-donor-portfolio-icon.png)](https://blog.charityhowto.com/blog-nonprofit-management-leadership-which-training-topics-matter-most) Get the Free On-Demand Version Here [\[Continue Reading...\]](https://blog.charityhowto.com/blog-nonprofit-management-leadership-which-training-topics-matter-most) ## [Build Loyal Supporters with Recurring Donor Strategies](https://blog.charityhowto.com/build-loyal-supporters-with-recurring-donor-strategies) [Fundraising](https://blog.charityhowto.com/tag/fundraising), [nonprofit fundraising](https://blog.charityhowto.com/tag/nonprofit-fundraising), [best fundraising](https://blog.charityhowto.com/tag/best-fundraising), [fundraising events](https://blog.charityhowto.com/tag/fundraising-events), [fundraise](https://blog.charityhowto.com/tag/fundraise), [Cultivating donors](https://blog.charityhowto.com/tag/cultivating-donors), [fundraising for nonprofits](https://blog.charityhowto.com/tag/fundraising-for-nonprofits), [Donor Management](https://blog.charityhowto.com/tag/donor-management), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits), [Major Donors](https://blog.charityhowto.com/tag/major-donors) September 09, 2025 [![Build Loyal Supporters with Recurring Donor Strategies](https://blog.charityhowto.com/hs-fs/hubfs/copyqbilxyh-17.png?width=409&name=copyqbilxyh-17.png)](https://blog.charityhowto.com/build-loyal-supporters-with-recurring-donor-strategies) Get the Free On-Demand Version Here [\[Continue Reading...\]](https://blog.charityhowto.com/build-loyal-supporters-with-recurring-donor-strategies) ## [Transform Your Gala: Strategies for More Engagement & Profit](https://blog.charityhowto.com/transform-your-gala-strategies-for-more-engagement-profit) [donor mail](https://blog.charityhowto.com/tag/donor-mail), [Thanking donors](https://blog.charityhowto.com/tag/thanking-donors), [Retaining donors](https://blog.charityhowto.com/tag/retaining-donors), [donor appreciation](https://blog.charityhowto.com/tag/donor-appreciation), [Cultivating donors](https://blog.charityhowto.com/tag/cultivating-donors), [cultivate donors](https://blog.charityhowto.com/tag/cultivate-donors), [Donor Management](https://blog.charityhowto.com/tag/donor-management), [donor motivation](https://blog.charityhowto.com/tag/donor-motivation), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits), [Major Donors](https://blog.charityhowto.com/tag/major-donors) August 28, 2025 [![Transform Your Gala: Strategies for More Engagement & Profit](https://blog.charityhowto.com/hs-fs/hubfs/Transform%20Your%20Gala%20Strategies%20for%20More%20Engagement%20%26%20Profit.png?width=409&name=Transform%20Your%20Gala%20Strategies%20for%20More%20Engagement%20&%20Profit.png)](https://blog.charityhowto.com/transform-your-gala-strategies-for-more-engagement-profit) Get the free OnDemand Version Here [\[Continue Reading...\]](https://blog.charityhowto.com/transform-your-gala-strategies-for-more-engagement-profit) ## [Telefundraising: Is It Still Effective for Nonprofits?](https://blog.charityhowto.com/telefundraising-for-nonprofits) [Fundraising](https://blog.charityhowto.com/tag/fundraising), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits) March 07, 2023 [![Telefundraising: Is It Still Effective for Nonprofits?](https://blog.charityhowto.com/hs-fs/hubfs/Telephone-fundraising-for-nonprofits.jpg?width=409&name=Telephone-fundraising-for-nonprofits.jpg)](https://blog.charityhowto.com/telefundraising-for-nonprofits) Telefundraising: Is It Still Effective for Nonprofits? [\[Continue Reading...\]](https://blog.charityhowto.com/telefundraising-for-nonprofits) ## [Micro Donations: The 3 Big Benefits of Asking Small](https://blog.charityhowto.com/micro-donations-benefits-of-small-gifts) [Fundraising](https://blog.charityhowto.com/tag/fundraising), [Funding](https://blog.charityhowto.com/tag/funding), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits) January 24, 2023 [![Micro Donations: The 3 Big Benefits of Asking Small](https://blog.charityhowto.com/hs-fs/hubfs/Microdonations-for-nonprofits.jpg?width=409&name=Microdonations-for-nonprofits.jpg)](https://blog.charityhowto.com/micro-donations-benefits-of-small-gifts) Micro Donations: The 3 Big Benefits of Asking Small [\[Continue Reading...\]](https://blog.charityhowto.com/micro-donations-benefits-of-small-gifts) ## [Major Donor Strategy: How to Build a Major Gift Fundraising Program](https://blog.charityhowto.com/build-major-gift-fundraising-program) [Fundraising](https://blog.charityhowto.com/tag/fundraising), [Cultivating donors](https://blog.charityhowto.com/tag/cultivating-donors), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits) January 10, 2023 [![Major Donor Strategy: How to Build a Major Gift Fundraising Program](https://blog.charityhowto.com/hs-fs/hubfs/Writing-a-check-for-a-major-donation-for-nonprofit.jpg?width=409&name=Writing-a-check-for-a-major-donation-for-nonprofit.jpg)](https://blog.charityhowto.com/build-major-gift-fundraising-program) Major Donor Strategy: How to Build a Major Gift Fundraising Program [\[Continue Reading...\]](https://blog.charityhowto.com/build-major-gift-fundraising-program) ## [Monthly Giving Programs: 3 Things to Consider](https://blog.charityhowto.com/nonprofit-monthly-giving-programs) [monthly giving](https://blog.charityhowto.com/tag/monthly-giving), [how to fundraise](https://blog.charityhowto.com/tag/how-to-fundraise), [monthly giving program](https://blog.charityhowto.com/tag/monthly-giving-program), [monthly donations](https://blog.charityhowto.com/tag/monthly-donations), [fundraise](https://blog.charityhowto.com/tag/fundraise), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits), [Nonprofit Organizations](https://blog.charityhowto.com/tag/nonprofit-organizations) November 01, 2022 [![Monthly Giving Programs: 3 Things to Consider](https://blog.charityhowto.com/hs-fs/hubfs/nonprofit-professionals-discuss-monthly-giving-program.jpg?width=409&name=nonprofit-professionals-discuss-monthly-giving-program.jpg)](https://blog.charityhowto.com/nonprofit-monthly-giving-programs) Nonprofit monthly giving programs are popping up everywhere. It’s one of the most popular (and amazing!) nonprofit trends. [\[Continue Reading...\]](https://blog.charityhowto.com/nonprofit-monthly-giving-programs) ## [Free Nonprofit Webinar! How to Build Your Major Donor Portfolio](https://blog.charityhowto.com/how-to-build-your-major-donor-portfolio) [Donor Management](https://blog.charityhowto.com/tag/donor-management), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits) March 15, 2022 [![Free Nonprofit Webinar! How to Build Your Major Donor Portfolio](https://blog.charityhowto.com/hs-fs/hubfs/35.png?width=409&name=35.png)](https://blog.charityhowto.com/how-to-build-your-major-donor-portfolio) Free Nonprofit Webinar: How to Build Your Major Donor Portfolio 0:00 Oh, and I should add in any size, fundraising shop. So we promise we're not going to take questions, questions, per se, but I just want to get a feel for the kind of who's on the webinar. So if you can just type into the questions box, What percentage of your funding stream relies on major donors? 0:20 If you just want to type that in, What percentage of your funding stream relies on major donors? 0:30 Alright, and while you're typing that in, I'm gonna get started with a little bit about who I am. I'm your topic expert, as Marcella said, Robin. [\[Continue Reading...\]](https://blog.charityhowto.com/how-to-build-your-major-donor-portfolio) ## [Step-By-Step Stewardship | Donor Retention Strategies That Work!](https://blog.charityhowto.com/step-by-step-stewardship-donor-retention-strategies-that-work) [Thanking donors](https://blog.charityhowto.com/tag/thanking-donors), [donor appreciation](https://blog.charityhowto.com/tag/donor-appreciation), [thank you](https://blog.charityhowto.com/tag/thank-you), [donor retention](https://blog.charityhowto.com/tag/donor-retention), [Donor Management](https://blog.charityhowto.com/tag/donor-management), [donor motivation](https://blog.charityhowto.com/tag/donor-motivation), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits), [Stewardship](https://blog.charityhowto.com/tag/stewardship) August 02, 2021 [![Step-By-Step Stewardship | Donor Retention Strategies That Work!](https://blog.charityhowto.com/hs-fs/hubfs/Step%20by%20Step%20Stewardship.jpg?width=409&name=Step%20by%20Step%20Stewardship.jpg)](https://blog.charityhowto.com/step-by-step-stewardship-donor-retention-strategies-that-work) 01 | Introduction Clients, people who read my blogs and newsletters, and those who participate in my training all know that I firmly believe that philanthropy starts with gratitude. Alas, that is the one thing that seems to always get lost. I think of gratitude as “And then?” — those actions that happen after a person says yes. It’s what you do once the gift is given. THESE ARE DONOR RETENTION STRATEGIES AND THEY ARE CRITICAL FOR KEEPING YOUR DONORS HAPPY. Keeping donors happy is just plain good sense. A happy donor is likely to become a donor again. And again. Unhappy donors, however, are likely to become lapsed donors. That is the 60% or so of donors who never make a second gift to an... [\[Continue Reading...\]](https://blog.charityhowto.com/step-by-step-stewardship-donor-retention-strategies-that-work) ## [7 Reasons To Focus On Monthly Donors](https://blog.charityhowto.com/how-to-convince-your-boss-to-focus-on-monthly-donors) [monthly giving](https://blog.charityhowto.com/tag/monthly-giving), [monthly donor](https://blog.charityhowto.com/tag/monthly-donor), [donor mail](https://blog.charityhowto.com/tag/donor-mail), [monthly giving program](https://blog.charityhowto.com/tag/monthly-giving-program), [monthly donations](https://blog.charityhowto.com/tag/monthly-donations), [donor retention](https://blog.charityhowto.com/tag/donor-retention), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits) July 19, 2021 [![7 Reasons To Focus On Monthly Donors](https://blog.charityhowto.com/hs-fs/hubfs/Section%201%20-%20People-JPG-1.jpeg?width=409&name=Section%201%20-%20People-JPG-1.jpeg)](https://blog.charityhowto.com/how-to-convince-your-boss-to-focus-on-monthly-donors) Donors young and old are interested and willing to give monthly You allow the donor to make a difference in a way that's convenient and affordable to them. 2-5x Monthly donors give more money. Typically they give two to five times more. And it is unrestricted. It is not expensive to get started with monthly giving. You already have the tools in-house with your payment processor, donor base, and email program. Monthly donors will continue to make extra gifts if asked and can be upgraded at least once a year. Monthly donors will provide the funds you can count on, month after month. You can plan your cash flow better and you'll know funds will come in no matter what. [\[Continue Reading...\]](https://blog.charityhowto.com/how-to-convince-your-boss-to-focus-on-monthly-donors) ## [Five Steps to Prepare for Your Nonprofit’s First Capital Campaign](https://blog.charityhowto.com/five-steps-to-prepare-for-your-nonprofits-first-capital-campaign) [nonprofit capital campaign](https://blog.charityhowto.com/tag/nonprofit-capital-campaign), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits) June 21, 2021 [![Five Steps to Prepare for Your Nonprofit’s First Capital Campaign](https://blog.charityhowto.com/hs-fs/hubfs/Capital%20Campain.jpg?width=409&name=Capital%20Campain.jpg)](https://blog.charityhowto.com/five-steps-to-prepare-for-your-nonprofits-first-capital-campaign) Introduction Capital campaigns are one of the most extensive campaigns that an organization will ever undertake. In most cases, an organization needs to fund capital purchases, upgrades, and/or renovations and repairs. Given their highly episodic nature, organizations that are seeking to undergo a capital campaign must do so with foresight and preparation geared to success. The most critical steps are taken before even the actual capital campaign plan is drafted and far before an actual solicitation happens. Organizations that are embarking on their first-ever campaign or who have not undergone such intensive efforts in a while would be wise to take heed of the following preparatory steps... [\[Continue Reading...\]](https://blog.charityhowto.com/five-steps-to-prepare-for-your-nonprofits-first-capital-campaign) ## [How To Create A Storyteller System That Inspires Action](https://blog.charityhowto.com/how-to-create-a-storyteller-system-that-inspires-action) [nonprofit marketing](https://blog.charityhowto.com/tag/nonprofit-marketing), [online marketing](https://blog.charityhowto.com/tag/online-marketing), [marketing](https://blog.charityhowto.com/tag/marketing), [nonprofit donors](https://blog.charityhowto.com/tag/nonprofit-donors), [cause marketing for dummies](https://blog.charityhowto.com/tag/cause-marketing-for-dummies), [Nonprofit Communication](https://blog.charityhowto.com/tag/nonprofit-communication), [Cultivating donors](https://blog.charityhowto.com/tag/cultivating-donors), [fundraising for nonprofits](https://blog.charityhowto.com/tag/fundraising-for-nonprofits), [cultivate donors](https://blog.charityhowto.com/tag/cultivate-donors), [donor retention](https://blog.charityhowto.com/tag/donor-retention), [Donor Management](https://blog.charityhowto.com/tag/donor-management), [donor motivation](https://blog.charityhowto.com/tag/donor-motivation), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits) June 08, 2021 [![How To Create A Storyteller System That Inspires Action](https://blog.charityhowto.com/hs-fs/hubfs/carrying-casual-cheerful-1162964-jpg.jpeg?width=409&name=carrying-casual-cheerful-1162964-jpg.jpeg)](https://blog.charityhowto.com/how-to-create-a-storyteller-system-that-inspires-action) Inside Look | This guide will cover the following topics: 01 Introduction 02 Outline Your Nonprofit Storytelling Ambassador Plan 03The 6 Best Types of Stories for Nonprofits to Share 04 Conclusion 01 Introduction What is nonprofit storytelling, what does it do, and what does it matter for your nonprofit? Storytelling should be actionable - inspiring listeners or readers to take an action on your behalf, whether your goal is to get more members, donations, event attendees etc. It should also make readers want to share the story with others. Let me start with two scenarios. SCENARIO 1: You receive a dry-form letter in the mail from a breast cancer research charity that bought your name from... [\[Continue Reading...\]](https://blog.charityhowto.com/how-to-create-a-storyteller-system-that-inspires-action) ## [Part 2: Setting Up Your Nonprofit Endowment Program](https://blog.charityhowto.com/part-2-how-to-launch-an-endowment-giving-program-for-your-nonprofit) [fundraising for nonprofits](https://blog.charityhowto.com/tag/fundraising-for-nonprofits), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits), [Grants for Nonprofits](https://blog.charityhowto.com/tag/grants-for-nonprofits) June 01, 2021 [![Part 2: Setting Up Your Nonprofit Endowment Program](https://blog.charityhowto.com/hs-fs/hubfs/Money%20In%20Hand.jpg?width=409&name=Money%20In%20Hand.jpg)](https://blog.charityhowto.com/part-2-how-to-launch-an-endowment-giving-program-for-your-nonprofit) In the first blog of this two-part series on How to Launch Your Endowment Giving Program, we discussed the fact endowment is not just for large organizations. Any nonprofit can benefit from having a pool—or pools—of money that could help to ensure the organization’s future. An endowment can fund a program, pay for staff, help to enhance operations. And having an endowment program signals to funders and donors that your organization plans to be around for the long haul. [\[Continue Reading...\]](https://blog.charityhowto.com/part-2-how-to-launch-an-endowment-giving-program-for-your-nonprofit) ## [Part 1: What Is Endowment And Are You A Good Fit](https://blog.charityhowto.com/part-1-how-to-launch-an-endowment-giving-program-for-your-nonprofit) [fundraising for nonprofits](https://blog.charityhowto.com/tag/fundraising-for-nonprofits), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits), [Grants for Nonprofits](https://blog.charityhowto.com/tag/grants-for-nonprofits) June 01, 2021 [![Part 1: What Is Endowment And Are You A Good Fit](https://blog.charityhowto.com/hs-fs/hubfs/plant-growing-from-coins-glass-jar-blurred-nature.jpg?width=409&name=plant-growing-from-coins-glass-jar-blurred-nature.jpg)](https://blog.charityhowto.com/part-1-how-to-launch-an-endowment-giving-program-for-your-nonprofit) Over the course of two blogs, you will be guided on how to launch an endowment-giving program for your nonprofit. In this first blog, we will look at what endowment is, what endowment funds are, how endowment funds are given, and—most critically—whether endowment is a good fit for your organization. In Part 2, we’ll look at all those policies and procedures, and consider who your endowment donors are and how you can find them. We’ll drill more deeply into how endowment funds are given and then we’ll look specifically about launching an endowment giving program. Let’s get started by looking at endowment and what it actually is. 01 Introduction When the topic of endowment comes up in... 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