Nonprofit monthly giving programs are popping up everywhere. It’s one of the most popular (and amazing!) nonprofit trends.
Monthly Giving Programs: 3 Things to Consider Before Your Nonprofit Creates One
Top 10 Tips on How to keep your Monthly Donors
Inside Look... This guide will cover the following topics: Keep the Value of Monthly Donors Top of Mind Don’t Keep Your Monthly Donors Waiting. Steward them early! Be as Committed to Your Monthly Donors as They are to YOU ACT Before Monthly Donors Leave Add Credit Card Account Updater Encourage Electronic Funds Transfers Test Call Your Organization Ensure You and Your Staff are Passionate about Monthly Giving Review Your Join and Retention Processes Look at Your Numbers Introduction! “FIGHT TILL THE LAST GASP.” — William Shakespeare, Henry VI
Best practices for recognizing, thanking and retaining monthly donors
This is probably one of the most common questions I get whenever I’m presenting a webinar or an in-person session or workshop: “How do I best recognize, thank, cultivate and retain my monthly donors?” That’s why I’ve put together some common best practices. Of course, every organization is different, but most of these are very easy to implement. They don’t cost a lot of money and certainly they don’t take up a lot of your time. The more you can do and prepare before you launch your next monthly donor appeal, the better off you are. Here are three very important things to remember: The more you do in the Recognition, Thanking and Cultivation stage, the higher your monthly donor...
7 Reasons To Focus On Monthly Donors
Donors young and old are interested and willing to give monthly You allow the donor to make a difference in a way that's convenient and affordable to them. 2-5x Monthly donors give more money. Typically they give two to five times more. And it is unrestricted. It is not expensive to get started with monthly giving. You already have the tools in-house with your payment processor, donor base, and email program. Monthly donors will continue to make extra gifts if asked and can be upgraded at least once a year. Monthly donors will provide the funds you can count on, month after month. You can plan your cash flow better and you'll know funds will come in no matter what.
How to Make Monthly Giving Easy in a Nutshell
monthly giving June 28, 2021
By Erica Waasdorp, A Direct Solution, author of Monthly Giving. The Sleeping Giant and Monthly Giving Made Easy How to Make Monthly Giving Easy in a Nutshell Monthly giving is not hard. It doesn’t require much investment at all, and a little bit of time and effort go a long way. I hope this will help you change your mindset, and you’ll find that monthly giving truly is very easy. Why?
Top 7 ways to Find New Monthly Donors, even during the coronavirus.
First, let me start by asking: I hope you’re doing okay? I hope your event cancellations; the staying at home; the working from home; with or without kids who now must be homeschooled; and perhaps worries about parents or other family members aren’t driving you totally crazy. Take good care of yourself and give yourself a break. Then, let’s spend a bit of time looking at some of the ways you can make up for the lost revenue from those events and at the same time help you get ready for any future disasters or crisis that may come your way so you’ll feel much better getting on that next rollercoaster. This is where monthly donors are so tremendously powerful! Organizations that have...
Ask a Nonprofit Expert – Answers to 7 Questions about Starting a Monthly Donor Program NOW.
monthly giving, monthly giving program, Donor Management January 19, 2021
As a follow up to the recent free webinar ‘7 Reasons why you should start a monthly donor program NOW’, we’re happy to share the answers to some of the questions we didn’t have a chance to answer during the webinar. These are very short answers of course. But feel free to contact Erica Waasdorp at email@example.com if you have any additional questions or join her in one of the upcoming advanced monthly donor webinars. Question: Do you recommend that we set up a specific donor web form for monthly gifts? Yes, absolutely. Ideally, you’ll have at least two web forms. One that has one-time and recurring, one form that offers monthly only. When you’re promoting monthly giving and you...
5 Ways to Add a Monthly Giving Ask to Your Appeals | CharityHowTo
monthly giving, monthly donors, Donor Management March 05, 2020
Blog post by Erica Waasdorp If you’ve heard me speak or have read some of my blogs, you already know that I always advocate for the following: The more opportunities you offer donors to give monthly, the more monthly donors you will find! But for most organizations, there is always that fine line of having to bring in one-time short-term funds versus long-term sustainable monthly giving revenue. I get it. Trust me, I’ve been there. Let’s start with a Monthly Giving Case study Let me tell you when that short-term focus changed for a big organization where I was managing the monthly donor program. Every year, we created a budget to be able to do so many appeals to generate new monthly...
Using a Match to Increase Your Nonprofits Monthly Giving Success
Fundraising, monthly giving, monthly donors, Donor Management, matching gift November 06, 2019
How To Set Up Your Nonprofit’s Website For Monthly Giving
Fundraising, monthly giving, nonprofit fundraising, Donor Management July 08, 2019
The 5 Key Components of a Successful Monthly Giving Program | CharityHowTo
Fundraising, monthly giving, monthly donors, monthly giving program May 22, 2019
Blog post by Erica Waasdorp Setting up a successful monthly giving program doesn’t have to be difficult, as long as you keep these key components in mind. Let me share the top 5 with you: Commitment Accountability Preparedness Detail orientation Persistence For a successful monthly giving program these apply to the person who’s interested and willing to grow the program as well as to the program itself. Let’s take them one by one.
How to Grow Your Monthly Giving Program from Good to GREAT
Fundraising, monthly giving, monthly donors, Donor Management April 26, 2019
Drink Your Own Kool-Aid…Start Monthly Giving to Your Own Nonprofit
Fundraising, monthly giving, monthly donor, monthly donor program, nonprofit fundraising, Donor Management March 22, 2019
This past week I heard this expression several times, so I wanted to explain why it’s especially important when it comes to monthly giving. Let me start with the Wikipedia definition: “Drinking the Kool-Aid” is an expression commonly used in the United States that refers to a person who believes in a possibly doomed or dangerous idea because of perceived potential high rewards.”
How to Raise More by “Upgrading” Your Monthly Giving Donors
Fundraising, monthly giving, monthly donors January 25, 2019
How Long Does it Take to Set Up a Monthly Donor Program?
Fundraising, monthly giving, nonprofit marketing, Funding, Donor Management July 19, 2018
This is a guest blog post by Erica Waasdorp How long does it typically take to set up a monthly donor program? From soup to nuts. At a recent webinar, I was asked the above question. The answer is: if you focus on it, you should be able to be up and running within a week. I realize that development people in small to mid-size organizations especially are always pulled in multiple directions and distractions are easy. That’s why I recommend you don’t launch the program until you have thought through and put in place the basics. But with a little bit of focus that can be done in a few days. You most likely have the systems already in place. Brainstorming about a name for a program can be done...
The 8 Fundamentals of a Monthly Giving Program | CharityHowTo
Fundraising, long-term revenue, monthly giving, recognition, nonprofit marketing, fundraising webinars, retention, growth, sustainable revenue, sustainers, Webinars August 09, 2016
We’re big believers in the power of monthly donors. We have been managing monthly donor programs for decades and have seen the ongoing revenue it provides, especially in times of crisis. In some cases, it’s kept organizations afloat; even if they could not send appeals to ask for money, the monthly donations kept the funds coming in. That’s why we maintain that every organization can (and should) organize a monthly giving program. A few years ago when we first started teaching webinars at CharityHowTo, monthly giving was still in its infancy and was used primarily by larger organizations. But today, monthly giving is becoming more and more popular. With the right tools — which you may very...