By John Haydon, Originally Posted Here.
You know that engagement is important, but getting fans to comment on your Facebook updates can feel like an uphill battle.
And it can sometimes be painful watching other nonprofits who seem to make massively engaged fans. What are they doing that you’re not?
Even the most active Facebook Page began from a standing start. And many of them got to where they are today by making it easier for fans to comment on their Page.
16 Ways To Get More Comments on Your Facebook Page:
- Ask specific questions – Asking your fans what we can do to cut down carbon emissions might get comments from your biggest fans, but most of them would just skip to the next item in their news feed. Specificity will get more comments
- Ask yes or no questions – Yes or no: Are you more likely to answer “yes or no” questions, or open-ended ones that require more time and attention? You get the point.
- Ask timely questions – Are you staying home or traveling this weekend? Focusing on your fans interests, and how those intersect with your mission, is a key part of growing an engaged community.
- Ask edgy questions – Green Peace does a great job with this by asking questions like “Do you live near a nuclear power plant?” Adjust the edginess factor to your community, and certainly your mission.
- Ask true or false questions – True or false questions work really well for historical societies, whose fans love to show off their knowledge of history. Always begin these questions with “True or False:“. Fans will be more likely to answer if they know that a simple answer is all that’s required.
- Ask questions about a photo – Share a photo an ask your fans to comment. For example, an animal rights org could post a photo of animal cruelty and ask “What’s wrong with this picture?”
- Ask poll questions – Text updates makes it easy to create polls on your Page. Just make sure you give people the answer choices (A, B, C, etc).
- Ask fun questions – Don’t be afraid to go off topic with your fans. It will remind them that you’re just like them, and will establish a more human connection. For example, “What’s your families favorite vacation spot?”
- Ask directly – If your Facebook Page is new, or if it’s been dormant for months, getting any kind of response from fans can be difficult. If that’s the case with your Page, try messaging specific fans that you know personally, asking them to comment on a post. Tell them you think they’d offer value and insight around a particular conversation. Be sincere.
- Ask preference questions – When you were in college, did you prefer essay questions or multiple choice questions? Exactly.
- Ask who’s attending an event – You can pose this question to fans located near an upcoming event. Bonus points if you share a link to your Facebook Event.
- Ask those who attended the event to share a favorite moment – If you’re a national organization that help an event in Chicago, you can target an update to those attendees asking to share their impressions. This will mainly get responses from your core fans, but will give less active fans a deeper look at your organization’s culture.
- Ask for tips – This one works well if your organization works with families. Asking for tips on how to get kids out of bed earlier would leverage shared experiences among your Facebook fans.
- Ask humanistic questions – This works especially well if your organization deals with a disease or syndrome. For example, The Brain Aneurysm Foundation launched their Page simply by asking: “When you were first recovering from a brain aneurysm, what gave you the most hope?”
- Ask fill in the blank questions – Another way to make less work for your Facebook fans is to use “fill in the blank” questions. When you ask these, always begin with “Fill in the blank:”. Your fans will be more likely to answer a question if they know what’s expected. And everybody knows how “fill in the blank questions” work.
- Reply and pay attention – People skills 101 talks about acknowledging when someone answers a question. When your fans answer questions, comment back and deepen the conversation.