Category: instagram-for-nonprofit

“It’s #GivingTuesday! Give us money!” Yes, there ARE ways to use Instagram to raise money on #GivingTuesday. But that’s not one of them. #GivingTuesday seems so simple. Possibly because it’s so social media oriented. And we tend to think of social media as a quick ‘n’ easy way to raise money and awareness for our causes. But it’s not. Not really. Like any good campaign, a #GivingTuesday effort takes planning. And orchestration. And prep. “Most of the stuff I see is organizations just posting on their social media pages, ‘It’s #GivingTuesday, so give us money,’” Ephraim Gopin, founder of nonprofit communications firm 1832 Communications, says with a heavy sigh. But it needn’t be that way. In...

Blog Post by Julia Campbell Getting sick of Twitter? Are you considering joining the #DeleteFacebook movement? Have you considered using Instagram for nonprofits? Even though it’s owned by Facebook, building an engaged community of supporters on Instagram may be a viable social media alternative for your nonprofit. Here are some Instagram statistics from the Pew Research Center 2018 Social Media Report: 35% of U.S. adults now say they use Instagram (an increase from 28% last year); 71% of Americans ages 18-24 use Instagram, with 81% of this group going on the platform daily! Even if you have been on Instagram for years now, or if you are a complete novice, there are a few tried-and-true...

Blog Post by Julia Campbell What if Instagram Stories could help your nonprofit reach its’ audience? The social media struggle, especially for nonprofits and social causes, is real. Organic reach is plummeting on Facebook. Twitter is removing millions of fake followers from users’ accounts. 500 hours of video are uploaded to YouTube every minute. Every day it seems to get harder to reach the people who care, let alone get new people into the fold and excited about your cause. But, there is hope… enter Instagram Stories. Instagram Stories have been exploding in popularity – and not just for early adopters and celebrities like Busy Philipps (even though her Stories are a must-watch)....