Category: marketing

Canva for Nonprofits: How to Manage Your Brand Using Canva

  0:00 Hello and welcome to this webinar on how to manage your brand with Canva for Nonprofits.  We have a lot of amazing content to go through today. But, before we do that, I would just like to do a quick introduction. Just so that, you know who you're going to be spending the next 45 minutes of your time with, my name is Artur. I'm a designer. And I have eight years of experience working in the nonprofit sector. I have worked for the United Nations. I have worked for the World Economic Forum. And I have worked with a number of nonprofits all over the world, helping them with design, storytelling, and, in general, innovate, in that brand, through design. And, right now, I'm working as a...

How To Create A Storyteller System That Inspires Action

Inside Look | This guide will cover the following topics: 01 Introduction 02 Outline Your Nonprofit Storytelling Ambassador Plan 03The 6 Best Types of Stories for Nonprofits to Share 04 Conclusion 01 Introduction What is nonprofit storytelling, what does it do, and what does it matter for your nonprofit? Storytelling should be actionable - inspiring listeners or readers to take an action on your behalf, whether your goal is to get more members, donations, event attendees etc. It should also make readers want to share the story with others. Let me start with two scenarios. SCENARIO 1: You receive a dry-form letter in the mail from a breast cancer research charity that bought your name from...

10 Ways to Use Instagram for Nonprofit Visual Storytelling

4 Ways to Use Social Proof to Improve Volunteer Recruitment

This post is by Tobi Johnson, MA, CVA When it comes to volunteer recruitment for your nonprofit, understanding human nature and psychology is key. Why? Because our brains determine everything we do. By better understanding what triggers humans to act, nonprofit staff can become better influencers and, ultimately, better marketers. One of the most powerful and enduring psychological phenomenon is that of social proof. Over the millennia, our species has survived because of our ability to mold our behavior to that of our clan. Those who did not conform risked banishment and extinction. We have learned subconsciously that social conformity is linked to our very survival. The power of the tribe...

5 Tips and Strategies for a Better Nonprofit Fundraising Event

This post was a collaborative piece written by John Haydon, A.j. Steinberg, and Jeff Brooks.

5 Tips to Get Your Fundraising Print Publications On Point | CharityHowTo

Blog Post by Heather Stombaugh Strategies and tactics in fundraising may change, but print publications continue to be a critical resource in the nonprofit toolbox. According to Kivi Leroux Miller’s 2016 Nonprofit Communication Trends report, print remains one of the top five most important communication channels in the nonprofit sector. Image Credit: Kivi Leroux Miller Every nonprofit should invest in creating compelling fundraising publications. However, in the tumult of other pressing needs, many small nonprofits put off developing their annual reports, cases for support, and other collateral to save money. Let me put this simply: in ANY business, you must spend money to make money....

Show, Don’t Tell: Why Your Nonprofit Needs Data Visualization Tools | CharityHowTo

You’ve seen them all over the interwebs. You run into them as you’re scrolling through your feed on Facebook, as you’re checking your Twitter updates, as you’re looking for remodeling ideas on Pinterest.  They’re infographics, and they’re everywhere. But more importantly for nonprofits: infographics (and other data visualization tools) are not a passing trend. It’s time you add them to your fundraising toolbox. Infographics are graphic visual representations of information, data, or knowledge intended to present complex information quickly and clearly. Other data visualization tools—like charts, graphs, pictograms, gauges, dashboards, etc.—similarly present data in a pictorial or graphic...