Category: recruit-volunteers

4 Ways to Use Social Proof to Improve Volunteer Recruitment

This post is by Tobi Johnson, MA, CVA When it comes to volunteer recruitment for your nonprofit, understanding human nature and psychology is key. Why? Because our brains determine everything we do. By better understanding what triggers humans to act, nonprofit staff can become better influencers and, ultimately, better marketers. One of the most powerful and enduring psychological phenomenon is that of social proof. Over the millennia, our species has survived because of our ability to mold our behavior to that of our clan. Those who did not conform risked banishment and extinction. We have learned subconsciously that social conformity is linked to our very survival. The power of the tribe...