This post is by Tobi Johnson, MA, CVA When it comes to volunteer recruitment for your nonprofit, understanding human nature and psychology is key. Why? Because our brains determine everything we do. By better understanding what triggers humans to act, nonprofit staff can become better influencers and, ultimately, better marketers. One of the most powerful and enduring psychological phenomenon is that of social proof. Over the millennia, our species has survived because of our ability to mold our behavior to that of our clan. Those who did not conform risked banishment and extinction. We have learned subconsciously that social conformity is linked to our very survival. The power of the tribe...
4 Ways to Use Social Proof to Improve Volunteer Recruitment
marketing, volunteerism, find volunteers, Volunteer Recruitment, recruit volunteers, Nonprofit Tips & Tricks, social proof October 24, 2018
How to Host a Meaningful Volunteer Appreciation Event
volunteer recognition, volunteerism, board recognition, Volunteer Recruitment July 15, 2018
This is a guest blog post by Tobi Johnson, MA, CVA Volunteer appreciation events can be wonderful opportunities to recognize the hard work and achievements of your board members and volunteers with authentic, heartfelt and generous acknowledgment. Too often though, overworked nonprofit organizers resort to the same breakfast, luncheon, or happy hour formula year after year. After a while, the event loses its glam and becomes a little worn and tired. Whether you are looking for ways to refresh your annual volunteer and board appreciation events, or you are kicking off a new event, you can incorporate more meaning into these celebrations. Here’s how: Chose Your Event Site or Location...