Category: retention

Inside Look... This guide will cover the following topics: Keep the Value of Monthly Donors Top of Mind Don’t Keep Your Monthly Donors Waiting. Steward them early! Be as Committed to Your Monthly Donors as They are to YOU ACT Before Monthly Donors Leave Add Credit Card Account Updater Encourage Electronic Funds Transfers Test Call Your Organization Ensure You and Your Staff are Passionate about Monthly Giving Review Your Join and Retention Processes Look at Your Numbers Introduction! “FIGHT TILL THE LAST GASP.” — William Shakespeare, Henry VI

This is probably one of the most common questions I get whenever I’m presenting a webinar or an in-person session or workshop: “How do I best recognize, thank, cultivate and retain my monthly donors?” That’s why I’ve put together some common best practices. Of course, every organization is different, but most of these are very easy to implement. They don’t cost a lot of money and certainly they don’t take up a lot of your time. The more you can do and prepare before you launch your next monthly donor appeal, the better off you are. Here are three very important things to remember: The more you do in the Recognition, Thanking and Cultivation stage, the higher your monthly donor Retention....

We’re big believers in the power of monthly donors. We have been managing monthly donor programs for decades and have seen the ongoing revenue it provides, especially in times of crisis. In some cases, it’s kept organizations afloat; even if they could not send appeals to ask for money, the monthly donations kept the funds coming in. That’s why we maintain that every organization can (and should) organize a monthly giving program. A few years ago when we first started teaching webinars at CharityHowTo, monthly giving was still in its infancy and was used primarily by larger organizations. But today, monthly giving is becoming more and more popular. With the right tools — which you may very...