Category: fundraising-webinars

Major Gift Fundraising is Like Dating – 4 Steps to Success

This a guest blog post by Kathie Kramer Ryan, founder of Arroyo Fundraising Would you ask someone to marry you on your first date? Chances are, no way! It’s just as unlikely that you—as a development professional—would ask a prospect to make a major gift to your organization during your first meeting. If you are planning or implementing a major gifts program, it’s a great time to review these 4 Steps to Fundraising Success. Step #1: Identify First, you’ll want to identify prospects who have the potential to become donors to your organization. Prospects may include friends and colleagues of your current donors, board members, committee members and other stakeholders. Consider former board...

The 8 Fundamentals of a Monthly Giving Program | CharityHowTo

We’re big believers in the power of monthly donors. We have been managing monthly donor programs for decades and have seen the ongoing revenue it provides, especially in times of crisis. In some cases, it’s kept organizations afloat; even if they could not send appeals to ask for money, the monthly donations kept the funds coming in. That’s why we maintain that every organization can (and should) organize a monthly giving program.  A few years ago when we first started teaching webinars at CharityHowTo, monthly giving was still in its infancy and was used primarily by larger organizations. But today, monthly giving is becoming more and more popular. With the right tools — which you may very...