Category: thanking-donors

This is probably one of the most common questions I get whenever I’m presenting a webinar or an in-person session or workshop: “How do I best recognize, thank, cultivate and retain my monthly donors?” That’s why I’ve put together some common best practices. Of course, every organization is different, but most of these are very easy to implement. They don’t cost a lot of money and certainly they don’t take up a lot of your time. The more you can do and prepare before you launch your next monthly donor appeal, the better off you are. Here are three very important things to remember: The more you do in the Recognition, Thanking and Cultivation stage, the higher your monthly donor Retention....

Your nonprofit CRM is the central information hub for your organization. With this software solution, you can develop great relationships with supporters, track important fundraising campaign metrics, and assign internal tasks to your team. Whether you’re looking for a new software solution or buying your first CRM, choosing the right software can be stressful and challenging. In this guide, we’ve pulled highlights from Bloomerang’s nonprofit CRM buyer’s guide to provide some tips and tricks to help you through the process. We’ll dive into both the features that you should consider for a great solution and the steps you should take when choosing the best option for your nonprofit. Ready to...

01 | Introduction Clients, people who read my blogs and newsletters, and those who participate in my training all know that I firmly believe that philanthropy starts with gratitude. Alas, that is the one thing that seems to always get lost. I think of gratitude as “And then?” — those actions that happen after a person says yes. It’s what you do once the gift is given. THESE ARE DONOR RETENTION STRATEGIES AND THEY ARE CRITICAL FOR KEEPING YOUR DONORS HAPPY. Keeping donors happy is just plain good sense. A happy donor is likely to become a donor again. And again. Unhappy donors, however, are likely to become lapsed donors. That is the 60% or so of donors who never make a second gift to an...