We’re big believers in the power of monthly donors. We have been managing monthly donor programs for decades and have seen the ongoing revenue it provides, especially in times of crisis. In some cases, it’s kept organizations afloat; even if they could not send appeals to ask for money, the monthly donations kept the funds coming in. That’s why we maintain that every organization can (and should) organize a monthly giving program. A few years ago when we first started teaching webinars at CharityHowTo, monthly giving was still in its infancy and was used primarily by larger organizations. But today, monthly giving is becoming more and more popular. With the right tools — which you may very...
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