Category: psychology-of-fundraising

When you think of millennials, who do you think of? How do you imagine them in your mind?

As nonprofit professionals, we “make the ask” at one point or another. But asking someone to donate to your organization can feel overwhelming.

Inside Look... This guide will cover the following topics: Keep the Value of Monthly Donors Top of Mind Don’t Keep Your Monthly Donors Waiting. Steward them early! Be as Committed to Your Monthly Donors as They are to YOU ACT Before Monthly Donors Leave Add Credit Card Account Updater Encourage Electronic Funds Transfers Test Call Your Organization Ensure You and Your Staff are Passionate about Monthly Giving Review Your Join and Retention Processes Look at Your Numbers Introduction! “FIGHT TILL THE LAST GASP.” — William Shakespeare, Henry VI

How to Move Up In Your Fundraising Career by Building Your Personal Brand Maybe we’re biased, but working as a staff member for a nonprofit is nothing short of rewarding. Knowing that the work you’re doing day in and day out is creating a positive impact on the world is enough to get you jumping out of bed and sprinting to the office. Okay, maybe that’s not every day. But it sure is a lot of them! That’s why a fundraising career is such a sought-after position. But at a certain point within your fundraising career path, it’s a good idea to establish yourself from the rest of the crowd of nonprofit professionals. And one of the best ways to do that is by taking inspiration from the digital...

Are You Afraid to ‘Make the Fundraising Ask’? Many fundraisers are, but it’s a fear worth overcoming Everyone loves a juicy urban legend, right? Here’s one that, like most, may or may not be true. But it makes its point.

Honest Storytelling Deepens Your Impact Picture it: A trendy New York City restaurant crowded with hungry fundraisers fresh off a day of learning at a big annual conference. The chatter inside combined with the noise of a busy NYC street outside is deafening. That is until a voice rises above the crowd to say, “There are about 5,000 cases of leprosy in the United States. Most of them are caused by armadillos." All conversation fades out, wine glasses stop clinking and even the traffic outside silences itself. Or so it seems. Almost immediately the chatter begins again, traffic starts moving, waiters resume serving. Things get back to normal, but everyone within earshot is riveted. The...

Inside Look – this blog will cover the following topics: 01 | It Starts With You 02 | Keys to a Successful In-Person Fundraising Ask 03 | When Fundraisers Are Afraid to Ask for Funds 04 | The Actual Meeting: Tips and Structure 05 | When to be Quiet 06 | 5 Sure-Fire Ways to Blow a Face-to-Face Fundraising Ask 07 | The Problem with Leadership 08 | Your Asking Style 09 | A Step-by-Step Plan for Nailing the In-Person Fundraising Ask 10 | More About the Follow-Up 11 | What if the Answer is No? Before we really get going, here are the 6 most important rules for mastering the In-Person Fundraising Ask Relationships Relationships Relationships Preparation Preparation Preparation Do you have a Jimmy...

This blog post is by CharityHowTo Expert AJ Steinberg Does Your Nonprofit Event Need a Psychologist? Many organizations spend an enormous amount of time and resources on nonprofit events, only to have them fall short of their goals. They may try changing venues and changing themes, but still, the events fail to meet expectations. What these organizations should be changing instead is their own mindsets and figuring out how to fix their events’ psychology! As a 20-year veteran nonprofit event planner, I deeply understand the psychology of fundraising through nonprofit events and how the choices we make during the event planning process will impact, positively or negatively, a guest’s...