---
title: 7 Reasons To Focus On Monthly Donors
description: Read about building partnerships and trying to find the best solution for members, donors, and thus clients’ needs. This is what Erica Waasdorp does best.
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7 Reasons To Focus On Monthly Donors

# 7 Reasons To Focus On Monthly Donors

[Erica Waasdorp](https://blog.charityhowto.com/author/erica-waasdorp) July 19, 2021 [monthly giving](https://blog.charityhowto.com/tag/monthly-giving), [monthly donor](https://blog.charityhowto.com/tag/monthly-donor), [donor mail](https://blog.charityhowto.com/tag/donor-mail), [monthly giving program](https://blog.charityhowto.com/tag/monthly-giving-program), [monthly donations](https://blog.charityhowto.com/tag/monthly-donations), [donor retention](https://blog.charityhowto.com/tag/donor-retention), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits)  Comments [No Comments](https://blog.charityhowto.com/how-to-convince-your-boss-to-focus-on-monthly-donors#comments-listing)

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## Donors young and old are interested and willing to give monthly

[![Nonprofit Monthly Giving Tip 1](https://blog.charityhowto.com/hs-fs/hubfs/Nonprofit%20Tip%201-png-1.png?width=80&name=Nonprofit%20Tip%201-png-1.png)](https://www.charityhowto.com/nonprofit-recorded-webinars/donor-relationships-and-acquisition-for-nonprofits)

You allow the donor to make a difference in a way that's convenient and affordable to them.

 

[![Nonprofit Monthly Giving Tip 2](https://blog.charityhowto.com/hs-fs/hubfs/Nonprofit%20Tip%202-png-1.png?width=80&name=Nonprofit%20Tip%202-png-1.png)](https://www.charityhowto.com/nonprofit-recorded-webinars/donor-relationships-and-acquisition-for-nonprofits)

2-5x

Monthly donors give more money. Typically they give two to five times more. And it is unrestricted.

 

[![Nonprofit Monthly Giving Tip 3](https://blog.charityhowto.com/hs-fs/hubfs/Nonprofit%20Tip%203-png.png?width=80&name=Nonprofit%20Tip%203-png.png)](https://www.charityhowto.com/nonprofit-recorded-webinars/donor-relationships-and-acquisition-for-nonprofits)

 

It is not expensive to get started with monthly giving. You already have the tools in-house with your payment processor, donor base, and email program.

 

[![Nonprofit Monthly Giving Tip 4](https://blog.charityhowto.com/hs-fs/hubfs/Nonprofit%20Tip%204-png.png?width=80&name=Nonprofit%20Tip%204-png.png)](https://www.charityhowto.com/nonprofit-recorded-webinars/donor-relationships-and-acquisition-for-nonprofits)

Monthly donors will continue to make extra gifts if asked and can be upgraded at least once a year.

 

[![Nonprofit Monthly Giving Tip 5](https://blog.charityhowto.com/hs-fs/hubfs/Nonprofit%20Tip%205-png.png?width=80&name=Nonprofit%20Tip%205-png.png)](https://www.charityhowto.com/nonprofit-recorded-webinars/donor-relationships-and-acquisition-for-nonprofits)

Monthly donors will provide the funds you can count on, month after month. You can plan your cash flow better and you'll know funds will come in no matter what.

 

 

[![Nonprofit Monthly Giving Tip 6](https://blog.charityhowto.com/hs-fs/hubfs/Nonprofit%20Tip%206-png.png?width=80&name=Nonprofit%20Tip%206-png.png)](https://www.charityhowto.com/nonprofit-recorded-webinars/donor-relationships-and-acquisition-for-nonprofits)

6x

Monthly donors are six times more likely to leave you something in their will.

 

[![Nonprofit Monthly Giving Tip 7](https://blog.charityhowto.com/hs-fs/hubfs/Nonprofit%20Tip%207-png.png?width=80&name=Nonprofit%20Tip%207-png.png)](https://www.charityhowto.com/nonprofit-recorded-webinars/donor-relationships-and-acquisition-for-nonprofits)

90%

Monthly donors retain at 90% or higher (compared to 45% otherwise).

 

\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

 

To learn more about donor relationships and acquisition, [CLICK HERE](https://www.charityhowto.com/nonprofit-recorded-webinars/donor-relationships-and-acquisition-for-nonprofits)!

 

 Topics: [monthly giving](https://blog.charityhowto.com/tag/monthly-giving), [monthly donor](https://blog.charityhowto.com/tag/monthly-donor), [donor mail](https://blog.charityhowto.com/tag/donor-mail), [monthly giving program](https://blog.charityhowto.com/tag/monthly-giving-program), [monthly donations](https://blog.charityhowto.com/tag/monthly-donations), [donor retention](https://blog.charityhowto.com/tag/donor-retention), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits)

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