Author: Tobi Johnson

This post is by Tobi Johnson, MA, CVA When it comes to volunteer recruitment for your nonprofit, understanding human nature and psychology is key. Why? Because our brains determine everything we do. By better understanding what triggers humans to act, nonprofit staff can become better influencers and, ultimately, better marketers. One of the most powerful and enduring psychological phenomenon is that of social proof. Over the millennia, our species has survived because of our ability to mold our behavior to that of our clan. Those who did not conform risked banishment and extinction. We have learned subconsciously that social conformity is linked to our very survival. The power of the tribe...

This is a Guest Blog Post by Tobi Johnson, originally posted in Wild Apricot’s Blog Does your digital member newsletter have low engagement? If so, you’re not alone. Creating a newsletter that people want to read isn’t easy, but that doesn’t mean it’s not possible. In fact, many organizations I know write newsletters that their members actually look forward to. In this post, I’m going to cover the root cause of low newsletter engagement and practical tips to create a newsletter your members want to read. The first thing we need to acknowledge is that simply communicating online through things like digital newsletters tends to cause people to feel disconnected. Researchers call this the...

This is a guest blog post by Tobi Johnson, MA, CVA Volunteer appreciation events can be wonderful opportunities to recognize the hard work and achievements of your board members and volunteers with authentic, heartfelt and generous acknowledgment. Too often though, overworked nonprofit organizers resort to the same breakfast, luncheon, or happy hour formula year after year. After a while, the event loses its glam and becomes a little worn and tired. Whether you are looking for ways to refresh your annual volunteer and board appreciation events, or you are kicking off a new event, you can incorporate more meaning into these celebrations. Here’s how: Chose Your Event Site or Location...