This is a Guest Blog Post by Tobi Johnson, originally posted in Wild Apricot’s Blog Does your digital member newsletter have low engagement? If so, you’re not alone. Creating a newsletter that people want to read isn’t easy, but that doesn’t mean it’s not possible. In fact, many organizations I know write newsletters that their members actually look forward to. In this post, I’m going to cover the root cause of low newsletter engagement and practical tips to create a newsletter your members want to read. The first thing we need to acknowledge is that simply communicating online through things like digital newsletters tends to cause people to feel disconnected. Researchers call this the...
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