The Google Ad Grant offers eligible nonprofits $10,000 per month in free advertising credits, but what exactly can those credits do for your nonprofit? If you’re thinking about applying for the Google Ad Grant, knowing how it can be used can help you decide whether or not it is worth your time. If you’re already a grantee, reading through these 6 common ways that organizations leverage the Grant can provide you with new ideas and strategies, and show how the Google Ad Grant can increase its tangible impact on your nonprofit—both on and offline. 1. Raise Awareness Through Informational or Educational Content Google Ads opens your nonprofit up a whole new audience to inform about your cause...
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