Author: Margaret Battistelli Gardner

Drop in the bucket? Or a donor deluge?

Let your donors know their gifts have impact Nonprofits often deal in large numbers, raising millions of dollars to feed hundreds of thousands of starving children or saving thousands of homeless animals, or rebuilding whole communities after a disaster. But for most people, those numbers don’t resonate. We hurt for those in need, but we wonder how much our relative drop-in-the-bucket donations can help. You know that every dollar matters. Your job is to let your donors know that, as well. Part of the solution is helping donors think in digestible numbers. This campaign does a really nice job of that. Texas-based nonprofit Artist Boat promotes awareness and preservation of coastal prairies,...

What Do You Need to Know Right Now?

 A quick word of advice: Don’t panic! Times are tough, but it’ll be OK Sometimes you just need a little assurance that everything’s going to be OK. That may be especially true for you, for fundraisers and change-makers, during these chaotic times. Here’s a bit of advice from fundraising maven Ellen Cobb Church, CEO at Thrive Marketing Group Virginia. Ellen has been a fundraiser for more years than she probably cares to say, so she has a pretty good feel for the heartbeat of the sector these days. “Don’t panic,” Ellen is quick to advise. “Yes, we are living in an unprecedented time for fundraising. And just as we have in other difficult times, nonprofits will continue to connect with donors...

What’s Your Armadillo Story?

Honest Storytelling Deepens Your Impact Picture it: A trendy New York City restaurant crowded with hungry fundraisers fresh off a day of learning at a big annual conference. The chatter inside combined with the noise of a busy NYC street outside is deafening. That is until a voice rises above the crowd to say, “There are about 5,000 cases of leprosy in the United States. Most of them are caused by armadillos." All conversation fades out, wine glasses stop clinking and even the traffic outside silences itself. Or so it seems. Almost immediately the chatter begins again, traffic starts moving, waiters resume serving. Things get back to normal, but everyone within earshot is riveted. The...

Nonprofit Superhero Of The Month: The Good+ Foundation

Nonprofit Superhero Series: They say not all heroes wear capes. And from working with so many incredible nonprofit organizations, we can attest to that. We meet people from all different backgrounds working at organizations with diverse missions, but they all have one thing in common — they are passionately dedicated to making the world a better place. Their vision, their compassion, their determination … it all comes together in one powerful package — no cape required. Today’s Nonprofit Superhero:  Poverty is insidious and self-sustaining. It’s hard to pinpoint where it starts, and there are many questions to debate about the historical, cultural, societal, and socio-economic reasons that...

Nonprofit Superhero Of The Month: Reading Connections

Nonprofit Superhero Series: They say not all heroes wear capes. And from working with so many incredible nonprofit organizations, we can attest to that. We meet people from all different backgrounds working at organizations with diverse missions, but they all have one thing in common — they are passionately dedicated to making the world a better place. Their vision, their compassion, their determination … it all comes together in one powerful package — no cape required. Today’s Nonprofit Superhero: When we think of illiteracy, we typically think of adults who fell through the cracks in the education system and struggle every day making their way in the world and, often, depending on others...

Nonprofit Superhero Of The Month: Unbound Houston

Nonprofit Superhero Series: They say not all heroes wear capes. And from working with so many incredible nonprofit organizations, we can attest to that. We meet people from all different backgrounds working at organizations with diverse missions, but they all have one thing in common — they are passionately dedicated to making the world a better place. Their vision, their compassion, their determination … it all comes together in one powerful package — no cape required. Today’s Nonprofit Superhero:     Christa Mayfield, Unbound Houston From the darkness, hope Unbound Houston tackles human trafficking from a place of faith Human trafficking arguably is the most heinous atrocity slithering...

Mastering the In-Person Fundraising Ask

Inside Look – this blog will cover the following topics: 01 | It Starts With You 02 | Keys to a Successful In-Person Fundraising Ask 03 | When Fundraisers Are Afraid to Ask for Funds 04 | The Actual Meeting: Tips and Structure 05 | When to be Quiet 06 | 5 Sure-Fire Ways to Blow a Face-to-Face Fundraising Ask 07 | The Problem with Leadership 08 | Your Asking Style 09 | A Step-by-Step Plan for Nailing the In-Person Fundraising Ask 10 | More About the Follow-Up 11 | What if the Answer is No? Before we really get going, here are the 6 most important rules for mastering the In-Person Fundraising Ask Relationships Relationships Relationships  Preparation  Preparation  Preparation Do you have a...