“It’s #GivingTuesday! Give us money!” Yes, there ARE ways to use Instagram to raise money on #GivingTuesday. But that’s not one of them. #GivingTuesday seems so simple. Possibly because it’s so social media oriented. And we tend to think of social media as a quick ‘n’ easy way to raise money and awareness for our causes. But it’s not. Not really. Like any good campaign, a #GivingTuesday effort takes planning. And orchestration. And prep. “Most of the stuff I see is organizations just posting on their social media pages, ‘It’s #GivingTuesday, so give us money,’” Ephraim Gopin, founder of nonprofit communications firm 1832 Communications, says with a heavy sigh. But it needn’t be that way. In...
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