How to Move Up In Your Fundraising Career by Building Your Personal Brand
Maybe we’re biased, but working as a staff member for a nonprofit is nothing short of rewarding. Knowing that the work you’re doing day in and day out is creating a positive impact on the world is enough to get you jumping out of bed and sprinting to the office.
Okay, maybe that’s not every day. But it sure is a lot of them!
That’s why a fundraising career is such a sought-after position.
But at a certain point within your fundraising career path, it’s a good idea to establish yourself from the rest of the crowd of nonprofit professionals.
And one of the best ways to do that is by taking inspiration from the digital world around you. You can even take a page from marketing books in the for-profit world to help you stand out from everyone else.
That’s why building a personal brand is such a bold and useful action to take!
What is a Fundraising Career?
If you’re just starting out in the nonprofit world, or if you’re not sure if this is the right move for you, it’s a good idea to get an understanding of what you may be in for.
Since nonprofit organizations thrive on funds donated to their cause, they often rely on specific people to help them obtain those funds.
That’s where a career in fundraising comes in.
Fundraisers, or nonprofit professionals who specialize in fundraising, organize and manage fundraising events and campaigns for their nonprofit.
If you haven’t yet taken on the role of a nonprofit fundraiser, here’s a glimpse of what you may do:
- Plan in-person and virtual fundraising events
- Create and manage fundraising campaigns, either through social media marketing, email campaigns, or even direct mail campaigns
- Develop and nurture relationships with donors
- Be the liaison between your nonprofit fundraising team and the community or cause you’re serving
What Are the Different Types of Fundraising Careers?
There are plenty of different types of fundraising careers. And while you may start in one role, as you advance your career, you’ll likely wind up in another.
Some of the most well-known types of fundraising careers are:
Director of Development:
As a Director of Development, you oversee the entire fundraising team within a nonprofit organization. That may include managing lower-level managers, grant writers, administrative staff, event planners, and volunteers who assist in fundraising.
You’ll also work closely with the nonprofit board of directors. You’ll keep them informed of your fundraising efforts, including any successes and any challenges your teams are facing.
Donor Relations Manager:
Cultivating, nurturing, and stewarding donor relationships is a full-time job in and of itself. That’s why there’s usually a team dedicated to it! As a donor relations manager, you’ll oversee the rest of the staff and volunteers that assist with donor relationship building.
This is perfect if you’ve got excellent people skills that you want to utilize. You’ll likely reach out to current, potential, and past donors. And, of course, you’ll manage the donor database so all of your contact information stays up-to-date.
Nonprofit Event Planner:
Nonprofit events are one of the best ways to connect with your nonprofit’s local community. And as virtual events become more popular, you can widen your reach!
As a nonprofit event planner, you’ll work to organize both in-person and virtual events to raise money for your organization. This kind of fundraising career might also include things like contacting vendors, managing ticket lists, mailing out invitations, and even decorating venues.
Nonprofit Grant Writer:
One of the top ways for nonprofits to receive funding is through grants. And nonprofit grant writing is a nuanced art form that takes great research and communication skills. As a grant writer, you’ll need to research the nonprofit, write detailed proposals that are persuasive in nature, and even form and nurture relationships with grantmakers.
How Your Fundraising Career Can Take a Page from Social Media Influencers
Our world is moving quickly to the digital space. And in this world, we’re constantly being sold to. Being marketed to.
We’re constantly soaking up advertisements, whether we realize it or not.
This is the same for people who choose to donate to nonprofits. It’s the same for larger corporations who put together grants for organizations. And it’s the same for those who choose to build a fundraising career.
So, with a career in fundraising, how do you stand out? How do you make it known that you can help nonprofits make a difference in their cause?
It’s time we take a page from the social media influencers – they may have something to teach us about moving up in our fundraising careers.
What is a Personal Brand?
One thing that most (if not all) social media influencers have in common is a personal brand.
A personal brand refers to how you promote yourself to nonprofit organizations. You’re showcasing your unique set of skills, experience with fundraising, and your personality that all drive success wherever you go.
You can use your personal brand to separate yourself from the many other nonprofit professionals who are furthering their fundraising careers.
There isn’t a rulebook saying you can’t tie your personal brand to your business ambitions. And by creating a story around your career, your behaviors, and your values, you can quickly become a hot commodity in the fundraising sector.
How Does a Personal Brand Play Into Your Fundraising Career?
You can use a personal brand to further yourself within your fundraising career.
When it comes to securing job opportunities and moving into nonprofit leadership roles, you can use a well-developed personal brand as an advantage. With a personal brand strategy, you can stand out from the sea of other nonprofit professionals vying for the same opportunities.
How Does a Personal Brand Benefit Nonprofits?
If you are connected with a nonprofit and have a personal brand established, you can combine them to make more of an impact!
The beauty of personal brands and nonprofits lies in the younger demographic that is becoming prominent donors to organizations.
Millennials and even the Gen-Z population are quickly becoming the largest group of donors. And they’re bringing about change when it comes to nonprofit marketing.
For millennials in particular, they’ve grown increasingly wary of advertising. 84% of millennials don’t trust ads or any of the brands that create them.
But they do trust people. In fact, from a list of the most followed Twitter accounts, millennials follow people way more than they follow businesses or organizations.
That means that nonprofits need to find a new way to reach younger audiences. And personal brands can be the way to do it!
And if you’re looking to further your career in fundraising, then it may be time for you to create your personal brand!
We’ve got a free video training on how to build your personal brand so you can move up in your fundraising career. Watch it below:
Free Nonprofit Webinar: How to Move Up in Your Fundraising Career by Building Your Personal Brand
Marcello, well, why don't we go ahead and get started. And as Michelle said, this is being recorded, so you will get this as well. So let's, let's get started. Who is typed into the questions box? Right? Who is planning A career move within the next six months? My gosh, this is the era of the great resignation, isn't it? So I'd be curious who is planning a fundraising career move in the next six months? And I'll read off some of those. So, here I am, while you're typing into the questions box. I am your topic expert, Robin .... And, oh, my gosh. It says, over 25 years is closer to 30, at this point. And I've had that experience working with and for not-for-profit presently. I own a small boutique consulting firm in the northeast United States called Development Consulting Solutions.
Blah, blah, blah. I'm a certified fundraising executive.
I have a master's in philanthropy and fund development. And MFA means I am a member of the fundraising Institute of Australia, And I've raised millions and campaigns, but I am I've also been in your seat. And please keep those comments coming in the questions box. I see Mary saying, Not sure maybe. So, if you're going to be thinking about a career move in the next six months, let me know.
And I've actually got my certification in career coaching. So I have, over my time, moved up the career ladder from both local to worldwide nonprofit organizations, small to larger ones. And, as I mentioned, I got so interested in this a few years back that I became an ICC, certified accredited career coach.
And that's what I'm going to be sharing with you today, is how do we actually position ourselves to build our brand, both as a professional in the field, and maybe someone who is looking for some career advancement, opportunities. And Jennifer here, it says, potentially, who out, who else out there that there's 55 of you on this webinar? Who else out there is thinking about maybe moving on, moving up, moving to someplace? So here's what we will cover, Caroline. She says yes, exclamation point.
We will be looking at, oh, my goodness, Leveraging social media to advance your fundraising career, we will look at your fundraising career resume. And how does it fit into the, where does it fit, and how does it fit into the digital world today?
And then, how do we create that persona that stands out and gets you recognized.
And then, we'll look at things like LinkedIn to make it your best friend.
And paper resume still counts for something, so we'll take a look at that, and then we'll talk about how you actually move up the career ladder and let's see, Amanda says, Yup, up, and Caroline says, Yes, so come on, keep those coming. I'm curious, Alright. So why do we leverage or why leverage social media to advance in your fundraising career? There's a picture of me.
So why? So we're in this. in this section, we're going to cover why leveraging social media is important to your fundraising career path.
And what are some significant changes in career advancement that you need to be knowledgeable about?
Well, number one, Marcella and I were just talking about this today how many of you out there feel like there have been more technological advances?
Let's just say in the last year there has been in the last decade or maybe in the last decade versus the last 50 years before that, right, this pace of modernization has really as it is at a pace that we've never seen before, right? How many of you feel that way I feel like a dinosaur Some days I can't keep up.
So this exponential advancement has sped up the pace of work and how the business operates to such an extent that our offices no longer have solid and defined boundaries.
And how many of you type into the questions box feel as if the pandemic has accelerated that.
Even more, we're moving quicker and harder and faster and longer than we ever have pre-pandemic.
I'm just gonna say, yes, I'm like, how many of you feel exhausted out there? At the pace of things these days? I'm seeing them coming into the questions box. Yes, exhausted. Absolutely. Yes, yes, yes. Keep it calm and right, this is your Event Session.
What we do know about social media and here are some important stats. Look at that. It's crazy, exhausting. A man, Jennifer, it sure is more than 70% of people get this.
More than 70% of people found their current job.
Their personal networks, how many of you got your last job to someone, and you know, Just type into the question box. how many of you did?
But we know that networking isn't just something that's done in person. It's all moved into this. We've all moved into this digital sphere. Right, let's face it. I don't I, all I do is Zoom. So we've all moved online into this digital space. And social media is such a critical aspect of that.
Now, look at this last stat, 79% of job seekers Now, using social media as part of their job search efforts, how many of you are part of that 79%? Right? OK, that's great, says I did.
Donna Deana, Donna Deana, says, I did, right, who else?
So for those of you at the start of your career, that number has jumped to an astounding 86% who are using social media four.
You're search efforts, OK.
But social media is where this content gets distributed, it gets amplified as people discover it and it gets shared.
So you need to position yourself as someone who has influence. I mean, there's a new word out there, right, And what is it?
It's called, Well, they're called micro-influencers or influencers.
It's a thing now, right?
So, influence, knowledge, and power have become digitized, big time, Right?
That's why you're all here in this webinar.
So, let's just do some compare and contrast, right? This is gonna make me feel so old.
So, in the past, research was done in libraries.
Yikes. How many people have been to a library? I can't remember the last time.
Years ago, not that long ago, we lived in these isolated, social, regional, even local islands, right, how many of you would say, yep, I remember those days. Right?
Years ago, in the past, our resumes were the only thing that represented our mark in the world.
Who remembers that, right, like, that's all we sent out, and that's what represented us was this piece of paper.
Right? How many of you remember those days?
I feel so old now everything can be done online I sit at my desk for like six hours straight every day. I never get up.
Everything is done online right and we can connect with others across the country.
And even across the globe. For instance, Marcella asked me today, Where are you Robin in the world? Because sometimes I'm actually in Australia and you wouldn't even know it.
We can be anywhere as these days and Everything everything everything.
everything can be digitized, digitized, and found online including ARR networks, right? How many are with me, so OK?
Now, where does our fundraising career resume fit into this new technologically speeding digital world?
So, we're gonna look at, in this section what your resume once was, and, we touched upon that a little bit, what your resume is now, and how good go really is your new resume, OK?
Years ago, and I know I keep saying years ago, like, we're talking 20 or 30 years ago, but not that long, your resume was the only way that you could apply for a job and get the attention of a prospective employer.
It was that summary about you, and guess what?
You had absolute control over it.
Now, legalities, you had to be honest, on a job application.
But, your resume was your marketing piece so, you can add or emit what you wanted on it, OK.
Is a great example of someone's resumes, and, Yes, have done and do resumes as part of career coaching. Right?
This was it.
This is what you got. This is what represented you. How many of you remember those days? The good old days, right?
This is it right here, OK, Yeah, well, I anymore write.
Your resume now needs to be accompanied you still have your resume, but it needs to be accompanied by a whole host of other digital possibilities as well.
An employer gets, a resume gets applicants who apply hundreds of them.
Hundreds of them, I asked someone, how many did you get, We got 300 applicants for this particular position. Are you kidding me? 300?
Right, so you want to make sure that you stand out, and we'll talk about paper resumes later on how to do that, and that you least get into the right pile.
And hopefully, you get into the top of that pyre.
The primary function of your resume always, always, always was to get the interview, right? And that is particularly more so.
in this digital age, it's to get the interview. It's not to get you the job.
It's to get you in the door.
Now, today, the Internet rules over resumes, there's a new resume in town, guess what it is!
It's Google Everything as Google, just Google it.
No, I grew up with encyclopedias. We don't have those anymore. What do we have Google?
That's what it's all become, OK?
What we do know is that, look at these stats. These are important stats to keep in mind.
It's undoubtedly a fact that it all recruiters we'll look at your social media, OK?
It's undoubtedly effect and more than 57%, well over, well, well over half have rejected applicants because of what they have found.
How many of you out there have screened an applicant and gone and looked at their social profiles?
Be honest, how many of you have been hiring for a position, and where do you go and look to see something about them? How many of you just type in yes or no, yes or no?
40, in the questions box, of course, 44% of the time, employees will offer someone a job, because they liked, well, Google turned up about, look it up almost half at the time.
Then, this, This data is getting a little bit old.
I have to be quite honest, In 20 18, this Harris Poll found that about 47% of employers indicated if they can't find a social media presence, they won't bring them in for an interview. How many feel like that. Like, if you cannot find a social profile on someone, you're like, Oh, that's interesting. Right.
So, I see some people Jenny saying, Yes or the smiley face Haley saying, absolutely.
Jacqueline: Yes, right? Who else out there is looking at social profiles, right? And how you say, if I can't find anything, that kind of odd, isn't it, in this day and age, right? You start to wonder, don't you?
Now, how do you actually go about creating this digital persona that stands out, OK, there are a couple of steps that you need to take?
Let's see here.
Ah, Creat says, and I hope that I'm saying your name correctly, during my interview, For my current role, the ED commented issue is impressed by my LinkedIn account and my accomplishments. Yes. Cool, OK, I'm saying it right to cool. All right, look at that, so definitely take a look at them.
So you need to step back and do a few things.
You need to determine what do you want to be known for as a fundraiser or someone in the not-for-profit sector? What is your specialty?
Step number two, How do you build your online profile?
And step number three, how do you leverage your online presence to rank higher in the new encyclopedia, the no resume, Google, right?
How many of you know what your area of specialty is in the not-for-profit sector?
Just type into the question box, if you know it, or you think, you know, what are you feel like, What is that? What do you specialize in?
So how do you determine what you want to be known as for a fundraiser?
Well, there are a few steps that you can take.
Number one is to determine what adjectives you want to be known for.
And analyze what is currently out there about you, right?
So what is it that you want to be known for? Let's see, let's see what we got coming in.
Ah Allen, grant writing good specialty absolutely high-end demand. Great. The annual fund is my wheelhouse. Awesome. All right, So an annual fund specialist, who else out there?
Who else has a specialty?
What do you want to be known for?
Some people that I've worked with have been major gifts or planned giving, right?
Ah, Haylee, build relationships, awesome, Awesome, great. Who else?
How many times have you Googled yourself and looked at what is currently being said about you in the digital world?
I say do it every month, at least. See what turns up.
OK, that's what I'm going to tell you.
Google yourself how many of you are Googling yourself at least once a month.
All right, and Jennifer says CRM, Database data analytics, that's important.
What's CRM, Jennifer?
So how many of you Google yourself at least once a month and see?
What is it that the search engines are pulling up?
What are they saying about me?
OK, And then do you go to do go to your social media sites and scrub them?
You'll look at your Facebook, look at your LinkedIn, look at your Twitter roof, scrub them as basically review them.
I recommend this.
So a couple of things to start doing, Define what you want to be known as, brads, Annual Fund, whatever.
Then, go take a look on Google, set up a schedule, a to-do list that repeats every month.
Google yourself, scrub your profiles, make sure that they fit the persona that you want to be known for.
And so, what did you find, and what information is contradicting to that impression or that persona that you want to have.
I know one client who was talking about community fundraising, and yet, they wanted to be a specialist, a major gift work, that's contradictory, OK.
And if possible, remove the items that contradict With what you would like to be known for.
Sometimes you can't do that, but certainly keep scrubbing Facebook, scrubbing, Twitter, scrubbing LinkedIn, because, guess what? Google's indexing that for searchers.
And once Google Index, it indexes zit particularly LinkedIn.
If you notice, when you search for someone, where do they, what shows up about them? Their LinkedIn profile, because Google is in the index. Indexing that.
Then it gets stuck on like this permanent googol record.
All right, so make sure that you do this on a frequent basis.
Then, you know, OK, so now you've gotta build up. You know, your specialty is scrubbed it. Now, you've gotta build up this profile so that it matches your persona.
So, think about which sites you want to be active on, like where we're at.
what will have the most impact on your job searches?
The common ones, of course, survey says, number one, LinkedIn, number two, Twitter, number three, Facebook, Right?
We know that LinkedIn is mostly seen as a networking site for professionals, and this is where prospective employers, clients, and peers, we'll seek you out first, So that would be a hint right, to go there and work on that one.
When it comes to social media sites, be sure that you have your profile, complete it.
Cross every, T and dot, every eye on your profile, leave, nothing undone.
Oh, and don't be one of these people, check your spelling that can be deadly, right, like your employer, it looks it goes, I can't even spell fundraising or fundraising.
Alright, grandma, this, this day and age, we have something called ..., that does it for, you, makes you look like a superstar.
Be sure that, though everything that you put on your LinkedIn profile, your Twitter profile, your whatever, reinforces that persona that you want to be known for.
So, Alan, your specialty is grant writing.
If I were to look at your LinkedIn right now, does it reflect that in every sense?
That's what you want to be known for.
Just type into the questions box. It is a question. It is a direct question.
Alan says I don't Google myself once a month, and Jennifer says, Customer CRM, customer relationship management tools. OK, so like fundraising databases, so forth.
Ah, Alan says, No, it doesn't. All right, So you've got some steps to take.
All right, How about Crete?
Does your profile represent your annual fund specialty or Hayley you as a relationship builder or Jennifer as a CRM wares?
Tell me now the Question Box.
All right, so you've scrubbed it.
You've looked you started to build your online profile. Now, how do you leverage it so that you start to rank high?
You want to be recognized and indexed by key search engines like Google. Unita grows your presence beyond LinkedIn by expanding your web-based footprint.
So how do you do that?
Well, you'll be active in online forums and groups, including those on LinkedIn.
There are tons and tons and tons of not-for-profit groups on LinkedIn, and tons and tons of fundraising career groups on LinkedIn.
Contribute to all social outlets and be seen as a specialist.
How many of you actively post on LinkedIn, on Twitter, on Facebook?
Professional content, you know, pertaining to grant writing, Alan or create an annual fund or Jennifer CRM's, right.
How many of you have a blog, write blogs is great because guess what I was told early on in my consulting to start a blog because Google is indexing that blog.
Every time you produce a new blog, you should do so on a regular basis, including all the pertinent keywords that you want to be known for.
Google is indexing that, searching it, and, and boosting you based on what it's finding, OK.
So, start a blog, can start one medium dot com, update it regularly.
Share great tips, and this includes your profiles as well.
Then, be known for the tip that, the keywords that you want to be known for, even on LinkedIn. If you go to my profile, you will notice right at the top.
Don't do that now because you're on this great webinar, but you will notice that I have keywords, grant writing, racing ODOT. You know, all of those words, And they're all peppered throughout my LinkedIn profile.
And, of course, on places like Twitter, you want to use those pertinent hashtags. All right? Look at there's my profile right there.
And you will see, look at that, if I put on my glasses fund, raising consulting on a racing career coach, fundraising career, training, audits, and plans, grant writing, OK?
That's me, All right.
So let me just stop here and look at the questions box.
Ah, Jennifer says yes.
Jennifer says, No, it doesn't.
Create, says note just searched me and found a Post-six from the top of Google, and it pulled a post I published in 20 18 regarding donating to my almada, specifically my sailing team.
While this popped up, there you go, the power of indexing creates a definitely need to scrub the rest of my accounts to start Googling myself more regularly and recently posted about giving Tuesday on my LinkedIn, yes, Good job. And where would you suggest developing a blog?
If you're just starting out, if you want to grab a following, yes, something like medium dot com, where you, where there is a built-in audience of people, who is searching, is a good place, OK, yes.
Any other questions or comments before we move to the next section? It says thank you, anyone else, comments, questions?
I've just taken a Sippy break there as well.
I don't see any, all right, so here's what we're gonna look at next.
I love LinkedIn, and I think that you should love it, too, if you should make it.
one of your best friends, to build your fundraising career professional, not-for-profit persona, OK?
So we're gonna look at how do you begin to do that?
How do you optimize your profile?
There's a lot to it, and then I'm going to share with you some advanced tips on making LinkedIn work for you.
You want to make LinkedIn, your Word courses, So I'm gonna give you some.
So what I call LinkedIn Hacks here, OK.
Tips and hats, OK?
Now, again, I'm reiterating but you want to focus on areas that will have the most impact on job searches, right?
Those are LinkedIn, Twitter, and Frank, Facebook.
And, of course, LinkedIn is the networking site, four professionals, right?
Um, so you want to make sure that that is where you are at, right, OK.
And then when it comes to social media sites, you want to be sure that you have your profile filled out completely, again, and that you cross every, I thought every T, cross, whatever that is, you know, you know, and uncheck spelling errors, OK, so we already kind of went over that, but optimize your tagline.
All social media sites have all go rhythm.
We know Facebook has an algorithm, Right?
We know Facebook has an algorithm and we need to We need to, I have actually done some webinars I'm beating the Social Media Auger Rythm, OK.
So, you need to be able to wait for your tag line based on keywords, so that you're getting noticed in that, OK?
So, if you look at my LinkedIn profile, you will see that my tagline is full of keywords, OK?
Absolutely full of them.
And, you want to use keywords descriptors and deliverables in your tagline. Remember what mindset, fundraising, consultant, grant writer, whatever.
What we do know is that Hiring Managers, we'll use these keywords to find people that like you, so they'll actually look for grant writers, they'll look for annual fund specialists. I want to find someone with Donor Perfect experience, which reminds me, right?
Do not do what most people do.
How many of you on LinkedIn let your LinkedIn defaults to your current job title?
Yes or no? How many of you actually allow LinkedIn to default to that?
Don't do it, OK?
Use a professional photo, OK?
What we do know how many of you actually have a professional photo on your LinkedIn profile.
If you don't get one done sometimes in this pandemic day and age, you can take a pretty good picture and give it to someone and they can create a studio background and cut out the background and put a studio background.
So if you go to my LinkedIn profile, and you see my new picture, which is not the one here, you will notice that is A that was a picture in front of the ocean.
And I was standing next to my partner in Australia and someone actually, the photo edited to add in a studio background, OK?
But make sure that your photo is professional, inappropriate for your industry and your target job.
And that it doesn't have blurs doesn't have distractions.
And it doesn't have other people in it, Right? Make sure that you look approachable.
Someone asked me this awhile back: There is a tool that you can use, OK?
There's a tool that you can use that will send your picture out and has people raid it, unapproachable ness, and for the life of me, I cannot remember what that website is.
If someone wants to if someone knows what that is or wants to find it in Google and put it in the questions box, I will share what that is with everyone, But it will actually send your photo out there and have people read it and rank it based upon your approachable ness.
And you'll get a score back that says, your 95% approach of that photo is OK?
I see here, is it Donna?
Donna Kinked Donna says, I do. But I highly recommend taking a photo on a white wall with your phone in portrait mode to get yourself a headshot if you can't afford a photographer. Yeah, Yeah, great idea Donna. Great, great. Alright, so claim did you know that?
And LinkedIn you can claim a vanity URL.
Did you know that? What does that mean?
Now it is a lot easier to people to point people to your LinkedIn profile.
When you have a vanity URL.
What do I mean by that? My URL does not say Robin, LinkedIn dot com, Robin Caroll.
It says LinkedIn dot com backslash fundraising, coach, and consultant.
I claimed that vanity URL for myself and you can do the same grant writer extraordinaire, OK you can do that all right.
Otherwise, you're going to get this generic one and you're going to have to put that on your business cards, your resume materials now.
So, a good tip is how many of you knew about the vanity URL. Is that like an epiphany? Oh, wow, cool.
So, just Google.
How did you create a vanity LinkedIn URL it will give you instructions on how, how to do that, OK.
You should also, and you can also sync your profile and your resume because you want, to look the same.
So, in most jobs, patient scenarios, hiring managers will find your LinkedIn profile after if their resume has intrigued them enough after they have looked at your resume. And it's important that the two are in sync with accurate information.
And say, the same thing, How many of you have looked to see whether or not you're a LinkedIn profile, is actually syncs with your resume, OK?
Just be curious to know.
Many of you are having, like, oh, yeah, that's a good idea.
Also, be aware of, um, the first 40 characters in your LinkedIn profile summary. Or, wait a minute. I'm skipping a section here. The summary section is 2000 character space, and that's where you can showcase your key accomplishments and this is where you can outline to your employers and clients, what you have become known for. I have bullets the mine. again, keywords.
I'm stepping people through keywords, and you want to remove any fluff think cliches from the summary and make it action-packed, jampacked, and let your personality shine through, but again with keywords.
And what I didn't know until I started studying LinkedIn, is that the first 40 characters in your LinkedIn profile summary are, what show up on your phone, OK?
So, you want to make those count, And, as you can see here, a screenshot from my very own LinkedIn profile.
And, there are my keywords. What do you need help with fundraising coaching, fundraisings, bullets, easy, bing, bang, boom, right keywords?
You'll get indexed, you'll get searched that way.
And you can just open up the rest of it, to read the summary, OK, but you want to keep that summary as concise as possible. Oh, thank you, Katie. Katie found the website. I got to mark this down. Thank you. Thank you. Thank you, Photo.
That's a photo.
Filler, P H, O T O F E E, L, E R, dot com, for that website that will put your picture out there and get it rated on how approachable it is, OK, Cool photo, Feeler.
All right. Thank you so much. I knew someone would find that.
All right, let's keep on moving. So, here we go.
Here's a screenshot of my keywords and my summary. Look at that being bam, boom, yours should look like this too.
Should not be. What do we learn in direct mail?
Should not be text dance. Just people will not read it.
Again, we've already said this. Make sure your profiles are 100% complete at a place you hire. This will get ranked higher in search results.
You want to make sure that your education and your interests are filled out, and include insert the applicable information, being conscious about the overall impact.
It will have, does it support your personal brand?
Look at mine, keywords, keywords, keywords, keywords all over the place. That's all you see, because I'm being indexed.
Make sure you include details that help enhance your brand and make your profile's stronger.
Here's mine I've gotten rid of this picture because I felt like I look to Fuddy, but this is it.
And you'll actually see, Look at the Top Graphic: What does it have? Keywords. Keywords. Keywords, Keywords, keywords, OK.
I cannot stress enough, right?
Keywords are important throughout your profile, not just in your tagline.
So hiring managers and recruiters can find your profile using the inevitable keyword search.
So I recommend that you look at something like ... dot net here to your right.
You can cut and paste your job, the job description that you're applying for. That epitomizes what you want to be.
put it in there and it's going to pull out some keywords that it sees within that text. So use how many you knew about war at all, right? All right.
Find those keywords. Ah, how many of you actively actively solicit recommendations and endorsements? If you don't, you should. So have colleagues, bosses, clients, and others. Provide recommendations about your work and capabilities.
Know, that's the best kine what do we do? I mean, I'm on Google.
I'm looking at GPS, watches for fitness and what am I looking at. What are the people saying about this model, right?
Social proof, is absolutely critical to keep maintain that, OK.
So reach out to people, ask them for recommendations.
And the more qualitative ones that you have, the better they will be.
Now, I bet you didn't know this, but on your skills and endorsements section, as you see here, right here, skills and endorsements, you can, this section allows you to create an incident association with the different skill sets you have, as you can see, on racing coaching, career advancement. You can, of course, be careful in choosing the right skills for what you're seeking, and what will support your brand.
And your definitely, your connections can provide easy endorsements, and did you know that you can delete the ones that you don't want to be known for? And you can move these around?
So I actually moved fundraising coaching up, because that's what I wanted to be known for, for it. Since here we go.
Look at this.
All right, highly endorsed for fundraising, and then I chose fundraising coaching and on raising career advancement, coaching.
And I wonder what those are up to now because this was quite a while ago, OK?
How many of you actually showcase your work on your LinkedIn profile? If you don't, please, Joe. This is a great place to show publications that you've written projects courses and a voluntary experience that you've had.
You can actually upload videos, white papers, PDFs, PowerPoints, all of those that reinforce your personal brand and show you as an expert, and again, you will want to use keywords in the descriptions of those particular items, OK, so here I have and a sample shot of my voluntary experience, OK, Here are some quick, more advanced tips or hacks on making LinkedIn work for you.
Don't get in the habit of don't be that person that chairs those minor profile edits, OK.
Yes, a photo is mandatory. Make sure it's a high-quality headshot or an equivalent.
Be sure that your headline has keywords for what you want to be known as.
And past job experiences. Must tell a story about how you did things OK.
The Summary section should list your competitive advantage.
You should have a Specialties section that, again, list your keywords, because that's going to get picked up by search engines.
You want to use your, create a portfolio of your work, have links to your website, show your personality. This Quiz is where your resume gets expanded out and you can show your portfolio.
And certainly, as we mentioned, be active in those LinkedIn groups, OK.
Now, let's move on to, we've got 15 minutes, so we've got just a couple of quick sections to get through, and then we'll be done. But let's talk about your resume. In a digital world. What does that mean?
So, we're gonna look at how you tend to your paper resume, and how do you optimize it to get, I don't want to forsake our paper resume.
So we're going to take a look at it.
So, of course, of course, Enhance it, and you can post it on the Internet because these days, employers are searching for people on CareerBuilder and Monster and Indeed, in fact, this just reminds me, I gotta make a sticky note to search for someone With donor perfect experience, say, I'm going to actively do that, OK?
How many of how many of you have done that for some other position that you've had out there?
OK, I just made that note, and on all the other sites like AFP or International, whatever chapter you belong to.
If you belong to women in professional development and any plan, giving councils, OK?
Layout and formatting of your paper resume is important and needs to be just like any direct mail piece, easy to read because you have about nine seconds to make an impact with an employer.
So use things like whitespace bullets, all those kinds of things, and your achievements.
Should be quantifiable, meaning that you can point to, that you increased revenues by 90%, year over year.
Don't, just as you wouldn't direct mail, don't have those big blocks of texts and long lists of bullets because people just don't read them. Their eyes don't absorb them.
Make sure that your name isn't a large font, but don't make it the largest.
Have it at the top of your print resume.
Include your contact information and the document body, not in the header or footer, because of the applicant, keyword scanning. When a computer goes through it, it's not going to pick it up if it's not in the body.
Use a phone number, and ideally, text, one that's mobile for text.
How many of you have actually gotten texted by a prospective employer in some form, type into the questions box, and, of course, using that vanity URL and other social icons and links, right?
OK, then your paper resume Summary section should list out the job target and the largest font.
Use value statements as to how you add value to the prospective role, OK?
Don't donors fund funders, She's my mind, is in fundraising.
Employers want to know, however, you raise more money, save more money, or make processes better, and they want you to quantify that.
Those are the three things that you need to be able to state in your value statement, and in your accomplishments.
three thinks that's it, and I see so many resumes that come across my desk that don't do that.
You are, you should have a core competency section.
Again, key words, right?
You want to match the job description that's relevant, or whatever position is that you're looking for, and, use topical nouns instead of verbs.
Because some employers use ATS, which is Applicant tracking systems, OK?
Again, your work experience should be quantifiable.
You should answer, Why is this important? Why did it matter that you took this action?
It should be verb-based.
You need to answer the three questions. How have you made more money for the company?
However, you save more money, or how have you streamline processes?
That's it, and you want to include actual numbers and percentages.
You want to show yourself adaptable to new challenges, and you want to have a good balance between history and forward-thinking.
You can use things like graphs and tables, you know, text boxes, and those kinds of things.
And you want to make sure that you can use borders, but I would be careful with graphics, simple orders. You don't want to go overboard, OK?
And definitely your education.
So include your education, certification, CFRA, MFIs, yay.
Any relevant pieces of training, like Donor Perfect Certifications, raiser's Edge, and, you know, No.
What do you do about dates when you last graduated 20 years ago? Right?
So be consistent about do you include them or not be consistent in all of those ads, no GPAs matter in financial industries. So we're kind of, you know, that that's important to include.
The last section here then we'll call Marcella back on us, is about mastering your career advancement in the digital world.
So, I'm going to give you some handy tips to keep in mind when working in the digital world.
And, last but not least, some more hax. Alright?
So, here are some handy tips.
Tip number one: don't include things that would help someone find out where you live or work.
Especially if you're blanketing the internet in today's day and age, surprise surprise. All right, hit hashtag two.
Don't send a resume solely by e-mail. Send a nicer version by mail. You'll likely stand out, how many of you still do that?
Typed into the questions box, Yes, I still send something by mail.
Here's an even bigger tip that my career coach taught me when sending it by mail, send it priority or FedEx because what is the one thing that we do when we get a priority or a FedEx package, We wonder what's in it and we open it up right away. Ah, ha.
Certainly pay attention to the paper you print your resume on, because paper says everything.
Use Bhan paper of at least £28, OK, that's a thick paper. Make sure that you're using a font. I think you should use a font of 12 to 14 for anything these days. How many of you feel that same way? Just type in yes, right, like, my eyes hurt.
Every item on your resume and profile should have a purpose, and that purpose is to get invited for the interview.
And, and again, you must sync your resume and your social profiles.
And you need to ask yourself when you are looking at your profile or your resume, Will this item help me to get invited for an interview, or will this item seem to puzzle or off pudding, or even a red flag? A good question to ask. And unless it's expressively expressly a plus for the jobs, such as where it relates to the mission or culture, no don't mention disabilities.
I had one client who had a site disability, and he said, Should I mentioned, I said, No, you should be hired for your abilities, Right? Not hired for your disability, or just qualified for them right off, OK?
And don't use jargon.
And be sure to use keywords when posting your resume on or on your social profiles. Everything is searchable and indexed.
Don't include references. one time I went for a job. This is true story, I love to share stories and guess what it was the person that it came down to me and that person.
I knew who she was, and my I had included my references on my um, Resume.
Oh, OK. Right. Like, some of us do, right? How many of us do that?
Thought, oh, yeah, no problem.
And one of my references was her best, best friend.
So you can guess how that all unfolded from there.
When they decided to contact my references because they were listed and did not even ask me.
you can understand where that went OK.
Do include recommendations on your LinkedIn profile.
And lastly, remember that some employers hate resumes because 82% of them must be checked out. Some love them because they offer an easy way to cut down.
And the one thing that you should remember is that hiring is an elimination game.
And what could get you eliminated is anything that seems off or looks bad online.
And if you want to advance up that career ladder, you've gotta consider doing things differently.
When it comes to, It's about self-promotion.
We didn't have to do that years ago, Right? And this is not just for anybody who's looking for a job.
This is for your current employer.
This is for your reputation.
This is for your professional credibility.
So, I'm going to stop there.
I love the question from Crete in the questions box. So this is a great time.
To type in some We have about five minutes left.
I'm sorry, we've been going along and taking your comments and questions right along.
So, type some questions that you may have, and then I'll bring Marsala back on to talk about an all important survey, and create a now look at Creates. Question.
Right now, so, create creased questionnaires, would you suggest incorporating a QR code on a paper resume? Yeah.
What a great idea, I mean, if you can include a graphic or chart, why not, I think QR codes, particularly, I know I have spent half my life in Australia.
And one of the things that became really big during Kobe that people got a lot of use out of or got used to was QR Code scanning into facilities for coven check-ins and so forth. So, yes, great idea. More and more people are using QR Codes. So you can QR Code them back to your portfolio, on your LinkedIn.
Any other questions out there, folks?
Great to have you. And remember, Katie says that webb's website is Photo.
Feel R, F, E, L E R, Photo, Feeler.
Let's see, any other questions.
Thank you. You are welcome, Craig, anyone else love to take your questions right now? Or if you don't have a question in our remaining four minutes, what was your greatest aha moment of this webinar? Like, you to look What was the biggest thing you learned that you're going to take back and go right to your profile, or take care of on your resume, or do immediately after we? well, maybe on your holiday break, after this webinar, what is your greatest takeaway.
Alan says, Thanks, this has been most helpful. You are so welcome, but I'd love to hear your takeaway, Allen.
Does anyone have something that they're going to take away if you don't have a question?
Let's see here.
My takeaway, Alan, I need to decide what I want to be known for, great. Mary, surely how all sounds like I know Mary surely Howell maybe? Do I surely how just Pence LinkedIn keywords?
Yes. Not job title default, absolutely.
Jenny, powers need to Google myself immediately. Go do it Jenny, and tell us what you came up with.
Yes! Oh my goodness, Mary, surely how Lanai, we rise up a cohort of 20.
We went to Saint Mary's University, and both got our Master's Degree in philanthropy and fun development together. I knew it, OK. It's a small, small world, isn't it?
Great says scrubbing all profiles and working on overall personal brand. Love. the idea of self promotion, not being strictly for a new job. But your overall reputation as well. Absolutely. We should be doing that.
Mary says, Glad to see all your successes. I think I need to retire though I'm getting tired, Mary.
No, no, but you all, it's been an exhausting year, right? Like, it just feels like you can't keep up. Jennifer, I need to work on personal brand, and tag, or get to get to work build those keywords. If anyone I'll just put this out. There wants me to and Marcela closes your ears, take a look at your LinkedIn profile more than happy to take a quick glance at. It won't do an in-depth assessment but just take a glance at it and just say, hey, you need to do more of this or that. Or, I'm more than happy to do that for anybody.
Let's see, anyone else. Let's see.
I think that's Marcela. Take it away. Thank you so much, everyone, for joining us today. Please, to complete the survey lack, like Robin was saying, it'll take you NaN to complete. And your comments always helps us improve our content, so we appreciate anything you have to say about today's session on the survey that will pop up once we close the webinar. And I think you've got one last question.
I'm not sure, Let's see here did OK, got it.
Is my contact information up? I slid right to that slide right there, so there you go.
Perfect. and you have access to today's slides and your charity, how to library, and you will have access to the recording by tomorrow morning. Again, you will receive an e-mail letting you know it is available for you to view. Thank you all so very much. Have a wonderful rest of your day. Please stay safe and healthy, and we hope to see you again on another. CharityHowTo webinars.
They have a great one, happy holidays. Yeah, Happy holidays, everyone. Bye. Bye.