--- title: CharityHowTo Blog | Jeff Brooks description: "Jeff Brooks has served the nonprofit community for more than 25 years, working as a writer and creative director on behalf of large and small nonprofits, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, World Vision, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions. He has planned and executed hundreds of campaigns in direct mail, print, radio, the internet, and other media that have motivated millions of donors to help make the world a better place. He blogs at futurefundraisingnow.com, and is the author of three books: The Fundraiser's Guide to Irresistible Communications, The Money-Raising Nonprofit Brand, and How to Turn Your Words into Money. He lives in Seattle." --- [![CharityHowTo](https://blog.charityhowto.com/hs-fs/hubfs/CharityHowTo_February2020%20Theme/Images/header_logo_new.png?width=240&height=64&name=header_logo_new.png "CharityHowTo")](https://www.charityhowto.com/) - [Blog Home](https://blog.charityhowto.com/) - [Nonprofit Training](https://www.charityhowto.com/nonprofit-webinars) - [Google Ad Grants](https://googlegrants.charityhowto.com/aioggs) - [About Us](https://www.charityhowto.com/about) - [Contact Us](https://www.charityhowto.com/contact) - [Membership](https://membership.charityhowto.com/) # Author: Jeff Brooks ## [Mastering the Art of the Thank You: The Nonprofit Guide to Overcoming the Retention Crisis](https://blog.charityhowto.com/mastering-the-art-of-the-thank-you-the-nonprofit-guide-to-overcoming-the-retention-crisis) [Fundraising](https://blog.charityhowto.com/tag/fundraising), [Retaining donors](https://blog.charityhowto.com/tag/retaining-donors), [nonprofit fundraising](https://blog.charityhowto.com/tag/nonprofit-fundraising), [Cultivating donors](https://blog.charityhowto.com/tag/cultivating-donors), [donor retention](https://blog.charityhowto.com/tag/donor-retention), [Nonprofit Communications](https://blog.charityhowto.com/tag/nonprofit-communications), [Fundraising Tips](https://blog.charityhowto.com/tag/fundraising-tips), [Donor Relations](https://blog.charityhowto.com/tag/donor-relations), [Gratitude Strategies](https://blog.charityhowto.com/tag/gratitude-strategies) July 23, 2026 [![Mastering the Art of the Thank You: The Nonprofit Guide to Overcoming the Retention Crisis](https://blog.charityhowto.com/hs-fs/hubfs/Mastering%20the%20Art%20of%20the%20Thank%20You%20The%20Nonprofit%20Guide%20to%20Overcoming%20the%20Retention%20Crisis.png?width=409&name=Mastering%20the%20Art%20of%20the%20Thank%20You%20The%20Nonprofit%20Guide%20to%20Overcoming%20the%20Retention%20Crisis.png)](https://blog.charityhowto.com/mastering-the-art-of-the-thank-you-the-nonprofit-guide-to-overcoming-the-retention-crisis) [\[Continue Reading...\]](https://blog.charityhowto.com/mastering-the-art-of-the-thank-you-the-nonprofit-guide-to-overcoming-the-retention-crisis) ## [How to Master One-on-One Donor Asks That Inspire Bigger Gifts](https://blog.charityhowto.com/how-to-master-one-on-one-donor-asks-that-inspire-bigger-gifts) [Fundraising](https://blog.charityhowto.com/tag/fundraising), [Retaining donors](https://blog.charityhowto.com/tag/retaining-donors), [donor newsletter](https://blog.charityhowto.com/tag/donor-newsletter), [Cultivating donors](https://blog.charityhowto.com/tag/cultivating-donors), [Donor Management](https://blog.charityhowto.com/tag/donor-management) July 08, 2026 [![How to Master One-on-One Donor Asks That Inspire Bigger Gifts](https://blog.charityhowto.com/hs-fs/hubfs/How%20to%20Master%20One-on-One%20Donor%20Asks%20That%20Inspire%20Bigger%20Gifts.png?width=409&name=How%20to%20Master%20One-on-One%20Donor%20Asks%20That%20Inspire%20Bigger%20Gifts.png)](https://blog.charityhowto.com/how-to-master-one-on-one-donor-asks-that-inspire-bigger-gifts) [\[Continue Reading...\]](https://blog.charityhowto.com/how-to-master-one-on-one-donor-asks-that-inspire-bigger-gifts) ## [How to Write Direct Mail Appeals That Inspire More Donations](https://blog.charityhowto.com/how-to-write-direct-mail-appeals-that-inspire-more-donations) [nonprofit fundraising](https://blog.charityhowto.com/tag/nonprofit-fundraising), [donor retention](https://blog.charityhowto.com/tag/donor-retention), [Fundraising Strategy](https://blog.charityhowto.com/tag/fundraising-strategy), [Fundraising Appeals](https://blog.charityhowto.com/tag/fundraising-appeals), [Donor Communications](https://blog.charityhowto.com/tag/donor-communications), [Direct Mail Fundraising](https://blog.charityhowto.com/tag/direct-mail-fundraising) June 16, 2026 [![How to Write Direct Mail Appeals That Inspire More Donations](https://blog.charityhowto.com/hs-fs/hubfs/20260325%20-%20How%20to%20Write%20Direct%20Mail%20Appeals%20That%20Inspire%20More%20Donations.png?width=409&name=20260325%20-%20How%20to%20Write%20Direct%20Mail%20Appeals%20That%20Inspire%20More%20Donations.png)](https://blog.charityhowto.com/how-to-write-direct-mail-appeals-that-inspire-more-donations) [\[Continue Reading...\]](https://blog.charityhowto.com/how-to-write-direct-mail-appeals-that-inspire-more-donations) ## [Thanking Donors the Right Way: A Retention Strategy for Nonprofits](https://blog.charityhowto.com/thanking-donors-the-right-way-a-retention-strategy-for-nonprofits) [Fundraising](https://blog.charityhowto.com/tag/fundraising), [Retaining donors](https://blog.charityhowto.com/tag/retaining-donors), [Cultivating donors](https://blog.charityhowto.com/tag/cultivating-donors), [Donor Management](https://blog.charityhowto.com/tag/donor-management), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits), [Major Donors](https://blog.charityhowto.com/tag/major-donors) February 10, 2026 [![Thanking Donors the Right Way: A Retention Strategy for Nonprofits](https://blog.charityhowto.com/hs-fs/hubfs/unnamed.jpg?width=409&name=unnamed.jpg)](https://blog.charityhowto.com/thanking-donors-the-right-way-a-retention-strategy-for-nonprofits) [\[Continue Reading...\]](https://blog.charityhowto.com/thanking-donors-the-right-way-a-retention-strategy-for-nonprofits) ## [How to Thank Donors in Ways That Deepen Their Loyalty](https://blog.charityhowto.com/how-to-thank-donors-in-ways-that-deepen-their-loyalty) [Fundraising](https://blog.charityhowto.com/tag/fundraising), [Retaining donors](https://blog.charityhowto.com/tag/retaining-donors), [Cultivating donors](https://blog.charityhowto.com/tag/cultivating-donors), [Donor Management](https://blog.charityhowto.com/tag/donor-management), [Donor Relationships and Acquisition for Nonprofits](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits), [Major Donors](https://blog.charityhowto.com/tag/major-donors) November 25, 2025 [![How to Thank Donors in Ways That Deepen Their Loyalty](https://blog.charityhowto.com/hs-fs/hubfs/how-to-thank-donors-so-they-really-feel-thanked-250.jpg?width=409&name=how-to-thank-donors-so-they-really-feel-thanked-250.jpg)](https://blog.charityhowto.com/how-to-thank-donors-in-ways-that-deepen-their-loyalty) [\[Continue Reading...\]](https://blog.charityhowto.com/how-to-thank-donors-in-ways-that-deepen-their-loyalty) ## [Turn Your Newsletter Into a Powerful Fundraising Tool](https://blog.charityhowto.com/turn-your-newsletter-into-a-powerful-fundraising-tool) [Fundraising](https://blog.charityhowto.com/tag/fundraising), [Retaining donors](https://blog.charityhowto.com/tag/retaining-donors), [donor newsletter](https://blog.charityhowto.com/tag/donor-newsletter), [Cultivating donors](https://blog.charityhowto.com/tag/cultivating-donors), [Donor Management](https://blog.charityhowto.com/tag/donor-management) November 13, 2025 [![Turn Your Newsletter Into a Powerful Fundraising Tool](https://blog.charityhowto.com/hs-fs/hubfs/newsletter-that-motivates-donors-to-give-250-1.jpg?width=409&name=newsletter-that-motivates-donors-to-give-250-1.jpg)](https://blog.charityhowto.com/turn-your-newsletter-into-a-powerful-fundraising-tool) [\[Continue Reading...\]](https://blog.charityhowto.com/turn-your-newsletter-into-a-powerful-fundraising-tool) ## [The Secret to Nonprofit Storytelling That Drives Donations](https://blog.charityhowto.com/the-secret-to-nonprofit-storytelling-that-drives-donations) [Thanking donors](https://blog.charityhowto.com/tag/thanking-donors), [Retaining donors](https://blog.charityhowto.com/tag/retaining-donors), [Cultivating donors](https://blog.charityhowto.com/tag/cultivating-donors), [cultivate donors](https://blog.charityhowto.com/tag/cultivate-donors), [donor retention](https://blog.charityhowto.com/tag/donor-retention), [Donor Management](https://blog.charityhowto.com/tag/donor-management) November 06, 2025 [![The Secret to Nonprofit Storytelling That Drives Donations](https://blog.charityhowto.com/hs-fs/hubfs/how-to-tell-stories-that-motivate-donors-to-give-the-real-story-you-need-to-tell-webinar-icon.png?width=409&name=how-to-tell-stories-that-motivate-donors-to-give-the-real-story-you-need-to-tell-webinar-icon.png)](https://blog.charityhowto.com/the-secret-to-nonprofit-storytelling-that-drives-donations) [\[Continue Reading...\]](https://blog.charityhowto.com/the-secret-to-nonprofit-storytelling-that-drives-donations) ## [Mastering Direct Mail & Email Fundraising: Expert Q&A Insights](https://blog.charityhowto.com/nonprofit-management-leadership-which-training-topics-matter-most-0-1-0-0-1) [Fundraising](https://blog.charityhowto.com/tag/fundraising), [Direct Mail for Nonprofits](https://blog.charityhowto.com/tag/direct-mail-for-nonprofits), [nonprofit management](https://blog.charityhowto.com/tag/nonprofit-management), [Nonprofit Direct Mail](https://blog.charityhowto.com/tag/nonprofit-direct-mail), [Email for Nonprofits](https://blog.charityhowto.com/tag/email-for-nonprofits), [Nonprofit Professionals](https://blog.charityhowto.com/tag/nonprofit-professionals) March 05, 2025 [![Mastering Direct Mail & Email Fundraising: Expert Q&A Insights](https://blog.charityhowto.com/hs-fs/hubfs/POST%20INSTAGRAM%20-%20FACEBOOK%20-%20LINKEDIN%20(4)-2.png?width=409&name=POST%20INSTAGRAM%20-%20FACEBOOK%20-%20LINKEDIN%20(4)-2.png)](https://blog.charityhowto.com/nonprofit-management-leadership-which-training-topics-matter-most-0-1-0-0-1) Get the free On Demand version here. [\[Continue Reading...\]](https://blog.charityhowto.com/nonprofit-management-leadership-which-training-topics-matter-most-0-1-0-0-1) ## [How Nonprofits Can Navigate Federal Grant Cuts and Secure Funding](https://blog.charityhowto.com/nonprofit-management-leadership-which-training-topics-matter-most-0-1-0-0-0) [Fundraising](https://blog.charityhowto.com/tag/fundraising), [nonprofit management](https://blog.charityhowto.com/tag/nonprofit-management), [federal grants](https://blog.charityhowto.com/tag/federal-grants), [Nonprofit Professionals](https://blog.charityhowto.com/tag/nonprofit-professionals) February 25, 2025 [![How Nonprofits Can Navigate Federal Grant Cuts and Secure Funding](https://blog.charityhowto.com/hs-fs/hubfs/POST%20INSTAGRAM%20-%20FACEBOOK%20-%20LINKEDIN%20(2).png?width=409&name=POST%20INSTAGRAM%20-%20FACEBOOK%20-%20LINKEDIN%20(2).png)](https://blog.charityhowto.com/nonprofit-management-leadership-which-training-topics-matter-most-0-1-0-0-0) Join Our Upcoming Free Webinar: Navigating Grant Uncertainty Federal grant cuts are sending shockwaves through the nonprofit sector, leaving many organizations questioning their financial stability. Some nonprofits are already feeling the impact, while others are bracing for potential funding disruptions. In this blog, based on Jeff Brooks’ recent webinar, we’ll cover key strategies to help your organization survive and thrive despite funding uncertainty. [\[Continue Reading...\]](https://blog.charityhowto.com/nonprofit-management-leadership-which-training-topics-matter-most-0-1-0-0-0) ## [5 “Life Hacks” That Will Make Your Fundraising Work Better](https://blog.charityhowto.com/5-weirdly-easy-life-hacks-that-will-make-your-fundraising-work-much-better) [fundraising webinars](https://blog.charityhowto.com/tag/fundraising-webinars) March 23, 2022 [![5 “Life Hacks” That Will Make Your Fundraising Work Better](https://blog.charityhowto.com/hs-fs/hubfs/37.png?width=409&name=37.png)](https://blog.charityhowto.com/5-weirdly-easy-life-hacks-that-will-make-your-fundraising-work-much-better) 5 Weirdly Easy “Life Hacks” That Will Make Your Fundraising Work MUCH Better 0:00 OK, thank you, Adriana, and thank you for being here. I'm glad you've joined us, and I hope you get something useful and good that helps your life, get just a little better. Before we get to the material, let me introduce myself. I've been in fundraising for a really long time, 30 years. You know, I like to tell people: I started when I was nine years old. And I've been largely in direct mail, newsletters, digital, kind of everything, OK? 0:26 Now, I'm probably lazier than you are. But I love fundraising for nonprofits. It's like the best profession, as far as, like, but certain, so in 30 years of being lazy,... [\[Continue Reading...\]](https://blog.charityhowto.com/5-weirdly-easy-life-hacks-that-will-make-your-fundraising-work-much-better) ## [Does My Nonprofit Need a Donor Newsletter? How to Get Started](https://blog.charityhowto.com/nonprofit-donor-newsletter) [nonprofit marketing](https://blog.charityhowto.com/tag/nonprofit-marketing), [donor newsletter](https://blog.charityhowto.com/tag/donor-newsletter), [nonprofit newsletters](https://blog.charityhowto.com/tag/nonprofit-newsletters), [how to create a donor newsletter](https://blog.charityhowto.com/tag/how-to-create-a-donor-newsletter) August 29, 2018 [![Does My Nonprofit Need a Donor Newsletter? How to Get Started](https://blog.charityhowto.com/hs-fs/hubfs/Imported_Blog_Media/Does-My-Nonprofit-Need-a-Donor-Newsletter-How-to-Get-Started-02.png?width=409&name=Does-My-Nonprofit-Need-a-Donor-Newsletter-How-to-Get-Started-02.png)](https://blog.charityhowto.com/nonprofit-donor-newsletter) This a guest blog post by Jeff Brooks A “donor newsletter” is a newsletter for and about donors. Its message: Your giving to our organization is making the world a better place. You are accomplishing what you meant to accomplish when you gave! A donor newsletter is not an education piece – rather, it’s about what our donors have accomplished through us. And it’s not meant to be a chronicle of our successes. It tells the stories of success… and gives the donor the credit for helping make it possible. So, does your nonprofit need to produce a donor newsletter? When you produce a donor newsletter and send it to your donors, here’s what you can expect: A donor newsletter will increase... [\[Continue Reading...\]](https://blog.charityhowto.com/nonprofit-donor-newsletter) [![donod-clinic](https://blog.charityhowto.com/hubfs/donod-clinic.png "donod-clinic")](https://donordataclinic.net/) [![new-and-free-the-complete-grant-faq-for-nonprofits-cht-library-tile](https://blog.charityhowto.com/hubfs/new-and-free-the-complete-grant-faq-for-nonprofits-cht-library-tile.webp "new-and-free-the-complete-grant-faq-for-nonprofits-cht-library-tile")](https://www.charityhowto.com/grants-for-nonprofits-faq/) Enter your email address below to begin receiving invitations to our latest FREE, premium, live, and on-demand nonprofit training webinars! ### Recent Posts ### Categories - [Fundraising (83)](https://blog.charityhowto.com/tag/fundraising) - [nonprofit marketing (47)](https://blog.charityhowto.com/tag/nonprofit-marketing) - [Donor Management (36)](https://blog.charityhowto.com/tag/donor-management) - [Nonprofit Tips & Tricks (36)](https://blog.charityhowto.com/tag/nonprofit-tips-tricks) - [nonprofit fundraising (28)](https://blog.charityhowto.com/tag/nonprofit-fundraising) - [Nonprofit Professionals (25)](https://blog.charityhowto.com/tag/nonprofit-professionals) - [Grant Writing Tips (21)](https://blog.charityhowto.com/tag/grant-writing-tips) - [Social Media for Nonprofits (21)](https://blog.charityhowto.com/tag/social-media-for-nonprofits) - [grants (20)](https://blog.charityhowto.com/tag/grants) - [nonprofit management (20)](https://blog.charityhowto.com/tag/nonprofit-management) - [Cultivating donors (19)](https://blog.charityhowto.com/tag/cultivating-donors) - [AI for Nonprofits (18)](https://blog.charityhowto.com/tag/ai-for-nonprofits) - [Nonprofit Grants (18)](https://blog.charityhowto.com/tag/nonprofit-grants) - [best fundraising (18)](https://blog.charityhowto.com/tag/best-fundraising) - [donor retention (18)](https://blog.charityhowto.com/tag/donor-retention) - [AI (17)](https://blog.charityhowto.com/tag/ai) - [Donor Relationships and Acquisition for Nonprofits (17)](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits) - [Fundraising Strategy (17)](https://blog.charityhowto.com/tag/fundraising-strategy) - [Nonprofit Technology (17)](https://blog.charityhowto.com/tag/nonprofit-technology) - [marketing (17)](https://blog.charityhowto.com/tag/marketing) [![Follow Charityhowto on Twitter](https://blog.charityhowto.com/hubfs/CharityHowTo_February2020%20Theme/Images/twitter-1-e1542246092984.png)](https://www.twitter.com/charityhowto) [![Follow Charityhowto on Facebook](https://blog.charityhowto.com/hubfs/CharityHowTo_February2020%20Theme/Images/facebook-2-e1542246107335.png)](https://www.facebook.com/CharityHowTo/) [![Follow Charityhowto on Linkedin](https://blog.charityhowto.com/hubfs/CharityHowTo_February2020%20Theme/Images/linkedin-e1542246100531.png)](https://www.linkedin.com/company/charityhowto-com) ![Get Invited to FREE Nonprofit Trainings!](https://blog.charityhowto.com/hs-fs/hubfs/CharityHowTo_February2020%20Theme/Images/980ccb3d64561539002508-training-icon-01%20(2).png?width=142&height=115&name=980ccb3d64561539002508-training-icon-01%20(2).png "Get Invited to FREE Nonprofit Trainings!") #### Get Invited to FREE Nonprofit Trainings! 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