Blog post by Erica Waasdorp I hope you were convinced from one of my earlier blogs that direct mail for nonprofits is still the most effective way to generate donations from your existing donors and generate new donors. The next question you might ask yourselves then is how often and how can you best reach out to your donors, so they’ll be most likely to respond. Let’s start with how often you can reach out to your donors, so they’ll continue to love you. It’s always one of my favorite questions to ask at a webinar: How often do you send appeals to your donors now? Sadly, most nonprofits are not reaching out to their donors enough! I typically see many who answer once or twice a year. Only...
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