Blog post by Erica Waasdorp If you’ve heard me speak or have read some of my blogs, you already know that I always advocate for the following: The more opportunities you offer donors to give monthly, the more monthly donors you will find! But for most organizations, there is always that fine line of having to bring in one-time short-term funds versus long-term sustainable monthly giving revenue. I get it. Trust me, I’ve been there. Let’s start with a Monthly Giving Case study Let me tell you when that short-term focus changed for a big organization where I was managing the monthly donor program. Every year, we created a budget to be able to do so many appeals to generate new monthly...
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Blog post by Erica Waasdorp Setting up a successful monthly giving program doesn’t have to be difficult, as long as you keep these key components in mind. Let me share the top 5 with you: Commitment Accountability Preparedness Detail orientation Persistence For a successful monthly giving program these apply to the person who’s interested and willing to grow the program as well as to the program itself. Let’s take them one by one.
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This is a guest post by Erica Waasdorp