Blog post by Erica Waasdorp This past weekend, I spent several hours going through the stack of direct mail packs I had received in the past two weeks. I reviewed each one, identified organizations I’d like to donate to and then I scanned in those that could help give me some new ideas for year-end giving appeals for organizations I work with. Every year around this time, I talk to nonprofits, struggling to decide if they should send out a direct mail appeal at year-end. Sadly, every year, some organizations drag their feet too long that they end up missing out on the best time of the year to generate the funds they need to support their mission! Why does this happen? I think there are...
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Blog post by Erica Waasdorp, Charity How to Presenter, Author, Blogger and Nonprofit Library Contributor I grew up with and in direct mail. I was fortunate to work at Reader’s Digest (RD) in Amsterdam right after college and it really shaped the rest of my career. I’ve always loved direct mail because you can measure results, but nothing beats seeing the boxes and boxes filled with responses coming back. I was ‘hooked’ on direct mail and all of us direct mail ‘nerds’ at RD loved recieving the latest direct mail samples sent to us from countries like the U.S. Australia, Canada etc. The general rule of thumb was that if direct mail packs worked in those countries, they’d most likely also...