For over 17 years, CharityHowTo has supported more than 100,000 nonprofit professionals with high-quality, trusted training — both free and premium — designed to help you and your organization raise more, do more, and grow your impact.
Unlike software companies that offer webinars as a marketing strategy, we’re an education company — and our entire focus is on teaching. That means our courses, webinars, and workshops are created specifically to educate nonprofit professionals and not to sell software.
Now, we need your help — and we’re making it super simple (and fun!) to give back… with a chance to win up to $1,500 in cash prizes.
👉 Join the Click + Reply Contest Now
🎯 What’s the Contest All About?
The Click + Reply Email Engagement Contest is our way of asking for a small, meaningful action that helps you, helps us, and helps the entire nonprofit sector — and offers $1,500, $1,000, and $750 in prizes as a thank-you.
✅ Here’s how it works:
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Click any link in a CharityHowTo email — webinar invites, reminders, special offers, etc.
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Reply to the email — even a simple “Yes” counts!
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No limit to how many times you can do this during the contest
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Each click and reply improves your chances to win
👉 Start here — Join the Contest
Improve Your Nonprofit Email Open Rates — While Helping Others Do the Same
If you’ve noticed your own nonprofit emails ending up in junk or promotions folders, you’re not alone. This contest is built on the same principle that email engagement improves deliverability.
Here’s how it works:
Email providers like Gmail, Outlook, and Yahoo prioritize engagement. If your audience isn’t opening, clicking, or replying, your emails are more likely to be filtered out. On the other hand, consistent engagement builds sender reputation, which increases inbox placement and improves your open rates.
When you participate, you:
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Help yourself stay in the loop with free resources, time-sensitive workshops, and exclusive discounts
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Help other nonprofit professionals who aren’t receiving our emails right now due to inbox filtering
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Help us recover from a recent technical issue and human error that disrupted inbox delivery
👉 Join the Click + Reply Program Now
Actionable Tips to Improve Open Rates for Your Nonprofit Emails
We want this contest to help everyone — so we’re sharing some best practices you can use in your own email campaigns:
🔧 Segment your list based on engagement:
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0–30 days: Highly engaged — send more often
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31–60 days: Moderately engaged — weekly or bi-weekly
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61–90 days: Occasional sending
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91–180 days: Low engagement — reduce frequency
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181–365 days: Very low — send a re-engagement campaign or consider sunsetting
Clean your list regularly:
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Suppress or remove contacts who haven’t opened in 6–12 months
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Avoid sending full campaigns to cold lists — it damages your domain’s sender reputation
🔍 Monitor your domain:
Use Google Postmaster Tools to see how your domain is performing. It helps you track:
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Spam complaints
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Reputation
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Authentication success (SPF, DKIM, DMARC)
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Delivery errors
These same engagement principles are why your clicks and replies during the contest make such a difference.
A Small Action With a Big Impact 🙌
You don’t need to buy anything.
You don’t need to sign up for a demo.
You just need to click and reply.
This is one of the most helpful things you can do right now to improve inbox placement — both for you and thousands of others.
You’ll be helping:
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Yourself (better inbox delivery, better access to training)
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Other nonprofit professionals (many are missing our emails)
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The CharityHowTo community (80% of our users rely on our free training)
👉 Join the Click + Reply Program Today
Final Thoughts
CharityHowTo, NonprofitLibrary, Nonprofit Apps, and Nonprofit Discounts have spent years giving back to the nonprofit community through education, access, and real value.
Now we’re asking you to give back in the easiest way possible:
- Click a link in any email you get from us
- Reply to the email — even just with “Yes”
- Do it as often as you like — every action helps
- Win up to $1,500 while improving deliverability for the entire community
👉 Start now — join the program here
Thanks for being part of our mission. Your clicks, your replies, and your heart help move the entire sector forward.