Social Media for Nonprofits: Top Q&A Insights to Boost Engagement

Social media is a powerful tool for nonprofits—but it comes with constant changes, evolving trends, and never-ending questions on what works best. In a recent Q&A webinar with expert Jeremy Haselwood, nonprofit professionals got answers to their biggest social media challenges. Below, we break down the top insights to help your nonprofit improve engagement, streamline social media management, and maximize results. 

Why Social Media Matters for Nonprofits

Many organizations wonder if social media is worth the effort—especially when engagement feels low. The answer? Yes! But to see real results, nonprofits need a clear strategy, consistency, and the right content.

💡 Key Benefits of Social Media for Nonprofits:
✅ Build awareness for your mission and impact
✅ Engage your audience and grow a loyal community
✅ Increase donor and volunteer participation
✅ Drive website traffic and fundraising efforts

The challenge? Many nonprofits struggle with low engagement, algorithm changes, and content planning. Let’s dive into expert insights on how to overcome these challenges!

How to Improve Social Media Engagement 📈

Many nonprofits feel frustrated when great content gets little engagement. Here’s how to turn that around:

✔ Post content that creates interaction—ask questions, start conversations, and invite opinions.
✔ Use eye-catching visuals—high-quality images and videos get more engagement than plain text.
✔ Leverage email lists—send an email inviting supporters to follow and engage with your content.
✔ Tag partners, donors, and influencers—this increases reach and encourages shares.
✔ Boost posts strategically—invest in small paid promotions for key content to increase visibility.

💡 Pro Tip: Pin a post with important updates, events, or calls to action at the top of your social profiles!

Should Your Nonprofit Be on TikTok? 

One of the most common questions: “Should we invest time in TikTok?” Here’s the expert take:

🔹 TikTok is great for brand awareness but NOT for direct fundraising. 🔹 The platform skews younger (Gen Z and Millennials)—not the typical donor demographic (ages 55+).
🔹 If you’re short on time, focus on Facebook & Instagram first. These platforms drive higher engagement & donations.

Best TikTok Strategy for Nonprofits:
✔ Secure your nonprofit’s TikTok handle (even if you’re not active yet).
✔ Post light, engaging, and mission-driven content if you have the resources.
✔ Encourage younger supporters to share your mission with their networks.

💡 Pro Tip: Use TikTok to build awareness—not direct fundraising. It’s best for inspiring younger audiences who may donate in the future!

How Many Social Media Platforms Should You Manage? 🤯

More platforms = more work. So how many should you focus on? The expert recommendation:

⭐ Ideal Social Media Focus:
✔ Facebook – Best for engagement & fundraising
✔ Instagram – Great for visuals & storytelling
✔ LinkedIn – Effective for professional networking & corporate sponsors

Optional: Twitter (X) and TikTok, but only if you have the time!

💡 Pro Tip: It’s better to master 2-3 platforms than to struggle managing 5+ with low engagement.

How to Organize Your Nonprofit’s Social Media Plan 🗓️

Struggling to stay consistent on social media? A structured content plan can help!

Step 1: Create a Simple Content Calendar

Use Google Sheets or a social media scheduling tool to plan posts at least 2 weeks ahead.

Step 2: Use Content Themes

Assign themes to your posts so you never run out of ideas:
📢 Mission Mondays – Share impact stories
💡 Tip Tuesdays – Offer valuable insights
🙌 Volunteer Spotlights – Feature community heroes
📷 Throwback Thursdays – Showcase past events

Step 3: Repurpose Content

Reposting is not a bad thing! Most followers don’t see every post, so reuse successful past content with slight tweaks.

💡 Pro Tip: Canva for Nonprofits offers free premium tools to create professional social media graphics. Apply for access today! 

The #1 Mistake Nonprofits Make with Social Media 🚨

Not posting enough. Many nonprofits fear “posting too much,” but in reality, low posting = low engagement. The algorithm rewards consistent activity.

✔ Ideal Posting Frequency:
📌 Facebook: 3-5 times per week
📌 Instagram: 4-6 times per week
📌 LinkedIn: 2-3 times per week

💡 Pro Tip: Quality matters, but consistency is key! Keep your audience engaged with frequent, high-value content.

Final Thoughts 🎯

Social media doesn’t have to be overwhelming! Focus on what works, post consistently, and engage your audience. 🚀

💬 What social media challenges does your nonprofit face? Drop them in the comments below! Let’s grow together. 💪