How to Use Linkedin, Marketing Collateral, and Messaging Templates to Expand Your Network
Alright, hello, everybody. I am so excited to be here today and chat with you guys about some of my favorite tips and tricks on how to use LinkedIn, marketing collateral, and messaging templates to expand your network. So before we get started, I want to tell you a little bit about myself.
My, I have about nine-plus years of fundraising and marketing consulting experience. I am also the CEO and Founder of Corporate Giving Connection.
We are a full-service marketing and fundraising agency that focuses on three core areas, advising, strategy, and day-to-day execution. And we love to work with small to mid-size non-profit organizations.
And what we mean by that is, if you have three people or less than your marketing department, or three people, or less than your Development department, we are your people to help you be successful. We have offices in New York and Los Angeles. So, as you can see, I'm wrapping the Dodgers today. I hope we can get back in that series.
I wanted to also let you guys know that I do teach marketing and fundraising around the country, and I've had the great opportunity to also do some speaking on behalf of the US State Department. And one thing that I'll bring up throughout.
There's ever a time when you need help brainstorming new ideas in terms of fundraising or marketing. And you just need somebody to chat with.
You have our consultation right here, so feel free.
If you ever want to do 30 minutes, I love to help all of my non-profit brothers and sisters.
So, let's jump right in, everybody. So, if you can, we have a question area. And I want to hear a little bit more from the audience. What is your greatest challenge in expanding your network? I'm excited to hear what you guys have been going through, and hopefully, when I speak throughout this presentation, I want to make sure that we're really addressing those pain points that you're currently having.
So if you guys have it, you can just go to the question box and you can add your answer in right there. Type your answers in.
Now they're coming in getting traction with messaging and engagement, thanks Robin. I were going to talk about that a little bit, time to connect.
Well in a global pandemic I will tell you the one thing that's great is a lot. A lot of people have a little bit more time than they've typically had.
Short on manpower.
Let's try to find out how we can get people to learn about us.
I'm seeing time. Time, time, time.
Time is difficult.
And one of the biggest things that I want to focus on today, it's finding different ways to network and expand our network without having to dedicate this crazy amount of time. And, you know, hey.
In a world where conferences and networking events are not as prevalent as they once were, we have to find ways to get ourselves in the room with these new donors, in these. In these decision-makers, I'm seeing a lot of different tracks, comments about time. And also just finding momentum and finding relevant individuals. This is all really, really good stuff. So I'm excited to dive in and just give some of my tips and tricks. And what I hope all of you can do is, if you have anything that you feel hasn't been answered during this presentation, please don't hesitate to ask questions at the end.
Or please feel free to just shoot me a note or an e-mail at any time, I would love to help you guys, however, I can.
Just to give you guys an idea of what we will be covering today, we're going to learn how to use LinkedIn for nonprofits, to receive introductions, and increase our network of potential customers. So we're really going to dive into LinkedIn for nonprofits. LinkedIn is one of my favorite social media methods, and I'm excited to share some of my favorite tips and tricks there.
We're also going to identify what a marketing collateral toolkit should look like.
What, what is something that really can help your organization stand out, but what can also get you in the room with somebody's corporate donors or somebody's major gift donor, supporters, and then developing templates that make introductions as simple as possible.
one thing you're gonna learn a lot about me today is, I love e-mail templates, and that's one of the biggest pieces of advice that I'm going to be sharing with you today, is how can we master the art of the e-mail template to help us expand our networks?
So, as you see, it will be fairly brief, but we're going to, we're going to try to spend as much time as we possibly can on LinkedIn, introductions, marketing materials, and Email templates. So, let's jump right in. Let's talk about LinkedIn connections.
So, first and foremost, you know, I think it's important for everybody that is attending this. I hope everybody on here currently has an up-to-date LinkedIn profile.
I know that might seem like, you know, the base level of what is expected of us as non-profit professionals, but I think it's very important to make sure that you are continuously updating your, your, your LinkedIn, and making sure that it's up to date, and that at least it reflects the current organization that you're working with.
So I think what makes LinkedIn, so great, is, it gives you the ability to target and recruit new supporters. It really does give you the opportunity to, not only find new donors, new volunteers, but also like-minded people in this space.
I'm a big fan of the ability to do some LinkedIn mining, and going, and doing some background research on, on current and potential supporters.
And the one thing that I can absolutely say to all of you is, if you're going to be meeting with somebody, you should check out their LinkedIn Knowest finger to know where they went to, where they went to university. Some of the some of the places that they've worked at before.
It's important to use these tools to get as much contextual understanding of the person that you're going to be meeting with as possible.
Another thing that I love about LinkedIn is just the sheer fact that, yes, having a first connection is a great, great tool.
But it's even better to find out, who are those second connections. I'm a big believer in really exploring LinkedIn and trying to find out, OK, I know who's in my network, but I need to know who's in my greater network. And I need to find out, do I know this person well enough to actually make an introduction on my behalf? So I'm a big believer in the second connection.
Then, also, just making sure that you're building a professional community.
And for all of you that are on your right now, please look me up, I would love to be your LinkedIn connection, Chris Hammon, corporate giving connection, so you should be able to find me pretty easily. But it's just a great way of having that community. And I will tell you, if I have somebody that I'm connected to, and I know, well, you asked for an introduction.
I'm always open to doing so, because I think that is the only way that LinkedIn can continue to thrive.
So, one of the big things that I want to give you, just a few different quick tips that I like to, that I like to use.
So, first and foremost, one of my favorite things is make sure you connect with contacts on LinkedIn after you meet them.
Look, we live in a day and age where the business card is becoming more and more extinct, right?
I can't even tell you how many times where I'll go through, you know, some spring cleaning and I will find 50 business cards. I don't even know where they came from. I have no context on any of them. I don't know that I can't put a face to the name.
So, at the bare minimum, if you meet somebody for coffee, you meet them for a meeting. You meet, you've met them at an event, please go do that extra step of actually finding them on LinkedIn.
You will never know how they can help you in the future. It makes all the difference in the world.
I hope everybody in here is 100% connected to all of their board members. This is a great opportunity. one of the things that I think happens all too often, is board members will say, Oh, I'm connected to this person, I'm connected to that person. I can make all of these introductions.
But when it really comes down to it, they don't even know who they're connected with ad. Unless it's the people that are top of mind, they don't even realize that they have people that could be entry points into these different corporations.
And it's important for you to be able to look at their LinkedIn, and say, Hey, I actually saw that you were connected with somebody from Facebook, Google, Amazon. I would love for you to make an introduction on my behalf. It lets you be assertive and very clear with the ask that you're going to be giving to your board members.
But for, for a lot of people, it also really gives you a nice opportunity to find out, OK. They seem like they have quite a few connections. If you have a board member that has said that they're willing to help, and they want to find different ways to support the organization, so much that they'll let you go in their LinkedIn. I say take them up on.
We have clients all the time that will let us have access to their CEO's LinkedIn. So we can mine ourselves and see who exactly they're connected to, and we can go back and bring them a list and say, hey, I see that you're connected with 15 different people. That really could be people of interest. That could potentially be major gift donors, or board members, or just people that could really help us from a corporate perspective.
Would you be willing to make an introduction?
It just helps you give them a way to help, rather than letting them come up with an idea themselves.
And then one big piece that we'll talk about is board recruitment. There is this awesome feature on LinkedIn that a lot of people don't know about.
But, there are people that are actually putting on their LinkedIn that they are willing to join a board.
And if you have not seen this feature before, I'm going to show you where you can find it.
And it's also just going to be a great way of going and speaking to people that you already know. They are passionate about your sector and that they also want to find a way to help. So This is going to help you guys grow your board and make sure that you're no longer having people on the board that just like to be on there by name, only, but are actually willing.
So this is one area on LinkedIn, that I would like for you guys to get really familiar with. So this is that search area that I was talking about.
So this is great, because you can, obviously, find out what, what type of language you want them to be speaking. And so for organizations that have more of an international impact, this could be really helpful for you.
You can you could really base the people that you're looking for. based off of the schools that they went to. So, if you're looking for specific people that are alumni of a specific university, and you can, you can pick as many different schools as you would. Like.
I think it really is helpful, but one of the big pieces that I really love to do, does it show on this specific? one, is, I love to, when I'm doing a search, I love to add in there that I'm looking for first connections, and I'm looking for a second connection.
one of the, one of the wild things about LinkedIn is you could literally put, if you had your Dreamless corporations that you would like to have support your organization, You could just say, hey, I'm looking for salesforce's the Amazons of the world. And you could just put that into your search bar.
Put first and second connections, And it will do the work for you. It will tell you right then and there, if you have a first connection that is currently working at one of those places, or used to work there. But then you also have a second connection, and you'll find out who is that entry point, that can make that introduction on your behalf.
So if you have not done that before, I would suggest any corporate prospect research that you've done in the past, I would I would suggest taking the time to do that research and make sure that you have somebody that you can at least, find out if you have somebody in your network that could help.
Then the contact interests is a really big piece. I know that all of our organizations can really benefit from pro bono work, and whether that's pro bono consulting in the sense of, you know, having somebody that could do some pro bono marketing support, graphic design, website development, even legal or accounting. There's a lot of people that are putting on their profiles right now that they're willing to support pro bono. They just want you to reach out to them and ask them. And then, a lot of these folks, as well are talking about the willingness to volunteer, as well. So I would definitely say, if you are looking for volunteers, you're looking for Pro Bono consultants.
Are you going to do, is check that box, and you will find individuals that are willing to support? And then joining a non-profit board, that is just a nether contact interest that a lot of people are currently checking off, and that makes them a qualified lead. They are asking for you to reach out to them. So I would tell you, please, reach out to them if they, if you have enough things in common, they're happy to help. So you just have to reach out to them and make sure that that you know what you're asking them to do.
So I wanted to ask a few different questions. So I will have the moderator send some different polls right now because I'd love to hear what is going on with the people that are attending. How involved have you been in LinkedIn?
Marcella, can you send out the first question?
Are you currently adding someone on LinkedIn after meeting them? I need to hear what people are saying.
OK, so 40% have voted so far.
D Let's give it a second.
Alright, whereas, now it looks like 58% are saying no!
70% have voted so far. If we can get a couple more votes, that will be great.
Wow, 57% are at now!
Excellent. Since we have a few different ones that we'll be sending out, I think we can close this one for now. So it looks like about 60% of you have said that you are currently not doing that. So, at the very least, guys. I think that you're speaking with so many different people on a regular basis. Let's, let's, let's beef up that LinkedIn network. There's a lot of opportunities there to, to beef it up as much as you possibly can. We have a another question coming in.
Are you currently using LinkedIn for background research on current supporters?
Want to hear what you guys have to say here.
50% have voted so far.
They never can amount of you are saying, No. I gotta tell you, so many of us, it's very quick for were quick to think. Oh, my gosh. I don't know who's in our network. We just don't have the right people in our network.
It's all about finding out who is in that greater network.
You would You would never know who could be that gatekeeper Who could open that door to this new community of potential supporters for you.
So, please, please, mine through your supporters, LinkedIn, our so as of now, we had 62% of you that said that you're not doing that?
Are any of you currently connected with all of your board members on LinkedIn?
Let us know.
Wow, OK. So as of now, we're getting 80% of you are saying no to that.
So, no, look!
We all have board members that we wish could be a little bit more active. This is the, this is the easiest way to get them active, if you have a foundation prospect research list or a corporate prospect research list that you are looking at, and you're like, wow, we have some funders that could really support our organizations. We just don't know how we can get in there. This is a great way to find out if your board members are actually connected. And then one of my last questions, and I know that for a lot of people to recruit the board member recruitment feature on LinkedIn, it's new to them. I'd love to find out, or any of you using LinkedIn to recruit board members. currently.
95% of people currently are saying, no.
I hope After this is done, you are immediately going onto LinkedIn in connecting with me. And then going out there and recruiting board members, because there's a great opportunity there.
A lot of people don't know this feature exists, so wow, 92% said no.
Well, now we know LinkedIn has a lot of hidden tools that you can really make happen.
So now, let's discuss how are we going to get introductions to these people? We've already identified that there are fit, whether they could be a pro bono person, A major gift donor, maybe a lead into a corporation or a board member.
So, what are we going to do now?
I am a big believer that we are all just one step away from a person that can make a tremendous impact for your organization.
You just have to make that the introduction has to make sense. And you have to be thoughtful. You have to be strategic, and you have to make it simple. As long as you follow those three directions in terms of trying to ask for an introduction for somebody that can actually make an impact with your organization. It really does pay tremendous dividends.
So, some of my favorite questions to ask when I and I, and I think it's important to ask ourselves before requesting for an introduction, is, who do you want to be introduced to?
So I think for a lot of us, this might seem like a fairly easy question, like, Hey, I want to be introduced to a specific person.
But you will be surprised that a lot of people are currently saying, Yeah, just introduce me to somebody at this company or somebody at that at that organization, or somebody of this caliber.
If you're not, you're asking somebody to do a favor for you.
So we need to make sure that we are being as specific as possible when asking for that introduction.
So first off, Identify who that person is that you need to make an introduction to, and sometimes that's going to take some background research on our end, But when we're going to ask that person that second connection of some sort to make that introduction for us, we need to be clear What is the ultimate goal?
I think it's really important to know Pete?
Be straightforward with somebody if this is about trying to get them to join a board if this is about trying to get them to make a donation or attend an event Just be honest because that's going to make that's going to help them vet if this is even a worthwhile introduction for you.
You want them to know what you're asking for so that they're not blindsided because if they're blindsided when you make the, when they make an introduction or your behalf, that might be the last introduction they ever make.
Please, be very clear on what that goal is, and how it's going to be beneficial to you when you need this introduction. But I'm a big believer in having deadlines of some sort. If you do not have a deadline, and you're not clear of when you need this five, there's gonna be no urgency. So, you want to create that internal urgency or the person making the introduction, so they know that this is something that you're going to need. You need this by this time, and something so you can follow up with them. If you don't have any, any urgency, they're never going to make that introduction.
Then, when you're, when you're asking for this introduction, some some questions that you need to ask yourself as well, is, why do you deserve this introduction?
If you don't know that person really well, that's making the introduction on your behalf, Can they go out and say that I, they actually can vouch for your character? It's important to really look at people in your network, and make sure that you've at least had some sort of connection, so that it makes a little bit more sense of why they're making the introduction here.
I'm not saying that you have to know them very well, but it is important that they can at least vouch for your character in some way, and then where would you like this introduction to take place? I am a big believer in having the introduction be something that takes place via e-mail.
Sometimes it can be something where you're asking, hey, we're going to be attending that event. I would love for you to make that introduction while we're at the event. So it's a little bit more organic, or this could be something where we're, we're all going to a meeting together, or we're setting up some time for a cocktail party. So there's plenty of different venues where an introduction can be a little less formal than the opportunity to do it via e-mail. But I like to give people as many different types of options as possible, and I can say hey, I if you want to do e-mail, I can provide you with the template. If you want to do at this event, we can do that as well.
All right. So let's jump into the marketing collateral.
Because I think having a great introduction is great is going to be very beneficial, but always helpful to have some marketing collateral that at least help somebody understand why you even deserve to be meeting with them.
So, I'm a big believer in a few different quick tips when it comes to any sort of marketing collateral and, and, and, and the best way that I, that I can sum it up is use yourself as the barometer.
When you are looking at somebody's marketing collateral, think about it. If it's 15 pages, are you reading those 15 pages?
We all are excited about what we're doing, but do we want to watch a five minute video on somebody?
Probably not. So, some of my favorite quick tips. Make sure it's professionally designed.
Look, If you don't have a budget, you can always use Canva. It's a free tool that you can design as much as you possibly can, and it's awesome for a one pager.
So, I definitely want to say, if you can't, if you can't do it with a professional person, definitely use Canva.
But if you have the budget leaves, please get a professional graphic designer. It makes all the difference in the world, And the last thing you want is for you to hurt that first impression on something that just looks like it.
It was, it was put together by, by an amateur, keep it short, like I said, one pagers 32nd videos. These are all great things. Because if somebody doesn't have to scroll, if somebody doesn't have to fast-forward it really is the best way to really stay, stay short and keep their attention span As as time goes on, and as we have a lot of different things available at our, at our, at our fingertips, We lose sight on things very quickly, and we lose attention span very quickly.
And it's only going to get worse. So we need to make sure that we are, we are capturing people's attentions as quickly as possible.
I love a short success story. You want to show what you're at, the impact that you're actually making, and show the faces of people that are actually being impacted.
Use easy to use statistics, right? If you want to do an infographic, that makes sense.
I am a big believer in tracking your impact show, the impact that you're making gibbet, clear, impact ratio. If I get $500, I want to know what that impact actually looks like. So I really believe having easy to understand statistics is always great.
Don't be afraid to use video. It doesn't need to be a professional video.
But if it's if it's a quick video testimonial on somebody's camera or their phone, it really does make a tremendous impact and it gives people very clear understanding of why it's worthwhile to get involved.
So, like I said, making things professionally designed, this is just an example of something that we put together for an overview, dak.
But if you don't want to put yourself at a disadvantage by not spending money on a graphic designer, people are going to judge based off of what they receive.
Keeping it short. We love this. This is something that we did for the Will and J The Smith Family Foundation. This was awesome, because right here, you see what the vision is. You see what the background of this organization is all about. Somebody can open an e-mail and they don't have to scroll through pages. They can look right, then and there and know exactly what the organization is about. Think of this as an appetizer for that person to say, OK, I can't wait to hear about the main course where we need a person.
This is an example of a success story. I love to have a success story because at the end of the day, now somebody's saying, OK, this is no longer something where I am. I am hearing about all the great things about this organization. I am seeing in person a person that has been impacted by this organization. It really does make a tremendous amount of impact for people.
And then these are these are just some ideas on some easy to use statistics. This is for an organization that we work with the Society of Hispanic Professional Engineers. But it's so easy you can see what their, what's their members. You can see how many Chapters they have, you can see where they're located and you can see the education level of people that they work with. This is something that I could I could break down within, you know, NaN of looking at this, what this organization is actually doing, and that's important. Just want them to meet with you.
And then we love video, right? I am a big believer in sizzle reels that are, you know, a minute and NaN or less video testimonials at the bottom that have whether it's, you know, members, board members, or people that are involved in your organization that are involved in your programs. Talking about what the impact is done for them. But one piece that I think a lot of people overlook a lot of times is the animated explainer video.
This is great for organizations that currently aren't able to have, you know, some of their members speak because of privacy, or because it can be a very difficult mission for people to understand.
Animated explainer videos are really helpful in making a complex type of mission or programs make sense and make it easy for people to understand. And it keeps it light as well. We love an animated explainer video and it really has paid dividends for us as an organization as well.
So, this is where it all counts. You've done, you've done everything that you've needed to do. You were able to do that background, research on LinkedIn, and find why is somebody aligned with your organization, and why they should be supporting your organization.
You were then able to, you know, identify somebody that can actually make the introduction on your behalf. You've developed your, your marketing collateral. So now you, if somebody wants to look you up, they can very clearly understand the impact that you're making in the community.
Well, now, this is all time for the person to actually make the introduction on your behalf.
So I am a big believer in a strong e-mail introduction should just contain the essential information. It should never be something that somebody has to scroll through. It should be right to the point one paragraph. The sole goal of this e-mail is for them to respond and agree to meet with you. You don't need to give only superfluous details. You don't need to do anything. That's going to make somebody have to think twice. You just want them to agree to meet with you.
So that, and once again, use yourself as at the barometer.
If somebody is sending you an e-mail and you have to scroll through it and it looks like a lot of, you know, words and language on there, you're probably not going to.
So, this is an example. This will be available to you guys after, but this is one of my, one of my go to sample intro. So, I'd like to introduce you to Chris Hammon.
Chris is the position title of, of this organization. So, Chris is the CEO of CDC.
Give one sentence of why this introduction makes sense. Hey, I learned that you are really excited about non-profit marketing, and this guy knows so much about non-profit fundraising, marketing, and fundraising. I think he could be perfect for you.
Here's a here's an example of their video testimonial that showcases their impact below. It welcome the opportunity to speak with you further and tell you more about CDC. I hope that the Chance Act.
There's that video testimonial at the bottom yet again.
That is quick, easy to do the point. It took NaN to read through it.
In that moment, you can decide, hey, I want to meet with this person, or, hey, I don't wanna be. That makes all the difference. And it also makes it very easy for the person making the introduction on your behalf to do so.
They no longer have to be in a position where they have to recreate the wheel or think through the language, because I will tell you if you don't give them the tools, they will take forever trying to think of the perfect language to wordsmith. So if you can give them this, they have to fill in the blank. They don't have to do anything.
Is this sample follow up e-mail that I love to go with is just, hey, it's great to meet you electronically. I'd love to schedule some time. So this is happening right after the person has made the introduction on your behalf.
This is your way of following up and really kind of closing the loop and taking that, that connector out of the way.
This gives you a nice opportunity to just say, Hey, here's the next couple of weeks to chat further, provide some additional information about the organization. Please let me know of a couple of times, and it'll be available.
one of the things that I will tell you guys, if you don't currently have this resource, I love using Townley.
I have a calendar calendar, and it makes all the difference, because I can just insert that in. I only need to ask them to tell me a couple of times. It's just look at my calendar. Pick a time that works for you, and it goes from there and it saves you the need to send over a calendar invite. So if you don't have it right now, or if you're not familiar with it, kaolin Lead, it's a great tool for you guys to use, and it really just makes it that much easier for somebody to say yes to a meeting.
And then this is my bread and butter, and I hope it, once you guys leave, that you all use this e-mail message. I wanted to follow up on my previous e-mail and keep this message at the top of your inbox. It is a way of being persistent without being in a position where you are just bugging them.
This is a great opportunity for you to just let the person know that, hey, I'm not going to just, even if you ignored me the first time, I am not going to go quietly into the night. This is a great opportunity for them to figure out a little bit more about you.
And look, I will tell you, it will surprise you, how many people will say, say yes to a meeting after they've received this e-mail.
But in certain situations, they might not say yes. And if they do ignore you after, that person has made the intro and you have followed up twice, then it's probably not the perfect connection and, you know, I hate to say it, it happens to the best of us. But it is worthwhile to use this if you have gotten crickets to begin.
So, let's get to the recap, because we are almost done. So, first and foremost, stay active on LinkedIn. That could be the key to finding low hanging fruit inactions, right? For all of you that said, Hey, I'm not connected to my board members, I'm not recruiting people, I am not going through the process and actually doing my due diligence after I have met with somebody or for our current supporters.
Please be active. Make sure that your profile is up to date.
Never be afraid to ask for an introduction, Hey, here's the thing, The worst thing that they can say is no.
But the best thing they can say is, Yes. So, please ask for it, but make sure that you've gone through the process of understanding.
does this make sense?
Do I know who I am asking to speak with?
Do I know what the ultimate goal of this introduction could be?
And and make sure that you're very clear, Um, keep your marketing materials short and professionally designed. It makes all the difference in the world.
Use yourselves as a barometer. There is no way that you would want to read through 15 pages. There's no way you want to watch five minute video. So make sure that your marketing collateral and your messaging reflects as such. Then if you need an intro, be sure that you already have an e-mail template series ready to go. So not only that person can make that introduction on your behalf, but you can also follow up in a diligent and informed fashion.
So I hope this was helpful for you guys, so I would love to hear what questions you have. And once again, I'm going to share the marketing and fundraising consultation. I would love to help you guys with any of your marketing and fundraising needs. Like I said, even if it's only 30 minutes, I would love to chat through with you, and help you in any way possible.
So please feel free to ask any questions that you might have.
So the first one that I'm seeing here is from Marie.
Yeah, I'm interested in creating an animated explainer video. Do you have recommendations for companies that do that kind of work?
We do, and we would love to help.
But for anybody that I would just say, there's a lot of organizations out there that do animated work. And they'll help you create the storyboard. You'll inform them on exactly what you're trying to accomplish with this.
And I just would say, go out there and be very clear on what you would like the goal for this animated explainer video to be. And let them show you some of the recent work that they've done to make sure that it's for you.
If you are open, please, everybody, you can always reach me, at Chris, at C G C giving, or sign up for your consultation.
All right. Let's see if we have other questions.
Ah, how it?
How do you spell cowardly Kalil Lens Lee?
Right, I think that will hopefully. And I'm sending it on here as well.
Perfect, perfect, perfect.
Oh, I would appreciate hearing more about the focus of the short marketing material. That's a great question.
So, no, I think it's important to identify who are you? Who are you speaking? So if it's a potential corporate partner, prospect, I think it would be great.
one of the things that we love to do is, you know, just like a one pager of what those partnership opportunities look like So that people can have an idea of what what what benefits will I have if I join you as a corporate partner.
So you want this to be easy for them to understand. It doesn't even need to talk about funds at all. But you want to talk about how. How can employees being gage what's? What's the Type of work? Where's their logo going to be seen?
What type of strategic opportunities are available for others? It might be something where it's just important to have a one pager where you're showing just some of the impact that you were, that you've made over the past year. Just like I had shown you for the Society of Hispanic professional engineers example.
That was a great way of seeing these are the type of, this is the impact that we're making. This is what our organization is made up of, these are what the people that are our supporters look like. So just, I always am a big believer of having multiple types of marketing collateral. So, whether it's the video testimonials, whether it's an overview video, whether it's an overview deck, or presentation deck, or a partnership that have these different type of materials, so that when you're actually speaking with someone, you can cure rate. Exactly, you can curate it based off of the person that is actually going to be receiving.
I hope that I hope that was helpful, and then I'm just sending my e-mail as well to all of you, so that feel free to reach out. Do we have any other questions, as of now?
I'm excited to hear, Michelle, that you get this. You're ready to get started.
So I'm, I hope you have these tips and tricks that now you can be as successful as possible on LinkedIn, and I hope that I end this, this presentation with a significant amount of new LinkedIn connections, because I can't wait to chat with you all.
All right, so if anybody doesn't have any other, oh, I sold there.
Go ahead. Sorry. What are going to be a replay?
This will be recorded, so you will have the opportunity to watch this again if you'd like to.
You have do you see any other additional questions? Yeah. I so one from earlier it's from BK. They're asking, what's the difference between connecting and following?
Ah, great, great question. So, following is just more.
So, I would say following is for, for, you know, people that are a little bit more active on LinkedIn, and so you want to make sure that you're getting updates every time that they're posting or sharing something on LinkedIn.
But connecting is something where you're actually having more of a connected relationship where you could message them. You could share specific items with them. Follower is more your Europe.
You're part of the community that they're speaking to inaction is is more of AI in that person that's part of your network, that I can actually be a thought partner in, sharing information with you, and getting information from you as well.
I don't see any other questions so far, so let me know if you want to wrap it up.
Alright. Well, thank you guys so much. I really enjoyed speaking with you all. And I look forward to staying in touch, whether it's via LinkedIn or e-mail or if you signed up for a consultation. And I really do hope that this really helps you expand your network and continue to find new diamonds in the rough on LinkedIn. Just one came in that's really, really interesting, sorry. Mercedes asks, how do you go about maintaining relationships with LinkedIn followers? You don't have a direct engagement with or not in the same industry.
No, I actually think it is helpful, two in the in the early stages. I think it's important to just continue to engage, like a lot of people love to share information on LinkedIn, whether it's life updates, career, update, find those opportunities to like their post comment on their post. And, you know, if there's ever an opportunity where you can just say, Hey, you know what? I really like what you're doing at this organization. I would love to you know, set up a call with you or a 15 minute chat.
I will tell you, it is so refreshing every once in a while for somebody to have, want to have an honest conversation and not be selling me something on LinkedIn. So I would just say take the time to continue to invest and cultivate these relationships by, like stay active on their updates and and support them. And as long as you're supporting them, it really is an awesome community where people are going to want to pay back that support as well.
Wonderful. So thank you so very much, Chris. This was a wonderful session as always. Thanks, everyone, for joining us today. I would like to just ask you to please take a second to complete the short survey that will pop up once we close the webinar, because your comments will help us improve our content. So thanks in advance for answering that anonymous survey. It'll take NaN to complete. These. Wonderful. Thank you so very much.
Hope season in another attorney, How to webinar.
Thank you so much. And gadgets, Talk to you guys.