Free Nonprofit Webinar! Cryptocurrency Donations: 3 Things to Know About This Nonprofit Trend
n any industry, certain trends come and go. And with changes and advances in technology, there are plenty of trends that revolve around the digital world.
For this sector, one of those nonprofit technology trends is none other than cryptocurrency.
No longer do nonprofit organizations need to be dependent on checks and cash donations. Nor do they need to only accept credit and debit cards or payment apps like Venmo, Zell, or PayPal.
Cryptocurrency donations are on the rise. And we’re here to tell you the 3 things you need to know about this nonprofit trend.
Plus, we have a free nonprofit webinar from The Giving Block.
What is Cryptocurrency for Nonprofits?
Cryptocurrency is a digital fund that has a monetary value, just like standard dollars and other types of currency.
Unlike the dollar, though, cryptocurrency is developed through code. Also unlike standard currencies, cryptocurrency does not need a “middle man,” such as a bank, to properly circulate. Instead, it can be passed from one person to another without the use of a central regulatory body.
Rather than using a central bank or regulatory system, a blockchain records and confirms transactions. The blockchain is made up of a network of computers.
Just like with standard currencies, the value of cryptocurrency fluctuates. However, many cryptocurrencies, such as Ethereum and Bitcoin, are retaining their value. Because they’re retaining their value, the trend of these donations is on the rise.
Cryptocurrencies can be converted into dollar amounts through a processing platform. So if a nonprofit organization receives a cryptocurrency donation, they’re able to use the processing platform to transfer the crypto into standard currency.
3 Things to Know About Cryptocurrency Donations for Nonprofits:
So, what is there to know about cryptocurrency donations for nonprofits? Seeing as this is a new nonprofit technology trend, things with these types of donations are still developing.
However, there is already information surrounding the trend to help you get started with accepting cryptocurrency donations for your nonprofit:
1. There Are IRS Requirements to Accept Cryptocurrency Donations for Nonprofits
In the eyes of the IRS, cryptocurrency donations are the same as property in regards to taxing. So, these donations follow the same tax rules of the IRS as non-cash charitable donations do.
2. Nonprofits Need Specific Software to Accept Cryptocurrency Donations
When a cryptocurrency donation is given to a nonprofit, the organization does not automatically receive a dollar amount.
Just like if a nonprofit needs to exchange currencies to accept a donation from another country, they need to do the same with a cryptocurrency donation.
Certain software exists to help nonprofit organizations do that. They’re called cryptocurrency donation processors, and they do exactly what the name suggests. This type of software transfers cryptocurrency into dollar amounts that your nonprofit can then withdraw.
3. Cryptocurrency Donations for Nonprofits Are On the Rise
We’ve called it a nonprofit trend for a reason! And it’s clear that cryptocurrency donations for nonprofits are skyrocketing.
According to an annual report from The Giving Block, the amount of crypto donations jumped from $4.2 million in 2020 to $69.6 million in 2021. That’s an increase of around 1,558%!
Not to mention, the same report showed that the average cryptocurrency donation amount was up, too. In 2020, the average amount donated was $3,109. By 2021, that number increased to $10,455. A major jump of 236%!
And as we mentioned previously, certain cryptocurrencies are retaining their value more than others. Those are more widely used, as the report states. A grand total of $25.88 million was given in Bitcoin. While $30.79 million was given Ethereum.
Who Is Most Likely to Give Cryptocurrency Donations to Nonprofits?
Just as there are certain groups of people who donate primarily by cash or check, there are also typical demographics for those who donate cryptocurrency.
It’s important to know who is more likely to offer cryptocurrency donations so you can tailor your nonprofit digital marketing strategy to those people.
According to Gemini, a cryptocurrency exchange platform, the average crypto investor is a 38-year-old male. The average income of cryptocurrency donors is around $111,000 annually.
Further, a large majority (74%) of cryptocurrency owners range between 25 and 44 years old. That’s followed by 19% between 45 and 55 years old.
These numbers can fluctuate in the coming years as both cryptocurrency and cryptocurrency donation trends change.
Why Should Your Nonprofit Accept Cryptocurrency?
One of the biggest benefits of accepting cryptocurrency donations for your nonprofit is that you’re opening the door to a brand new group of supporters.
Not only are there plenty of cryptocurrency investors who want to give, but they also face a tax break by giving.
So donating cryptocurrency allows them to make a difference in a financial way that makes sense for them.
How to Get Cryptocurrency Donations?
It’s one thing to want them, it’s another to properly set up your nonprofit properly to get cryptocurrency donations.
So how do you go about getting crypto donations? Try these 3 tactics:
1. Use a Cryptocurrency Donation Processor
First, enable your nonprofit to properly accept and process cryptocurrency donations.
Using a platform like The Giving Block will make the donation process easier for both you and your donors. Watch our free webinar at the bottom of this post to learn more!
2. Add a Cryptocurrency Option on Your Online Donation Page
Make sure you showcase that it’s an option on your online donation pages. Have symbols and even copywriting that remind your supporters they can donate using cryptocurrency.
3. Tell Your Community They Can Donate Cryptocurrency to Your Nonprofit
Finally, be sure to market to your nonprofit community that your organization is now accepting cryptocurrency donations.
This might include using your social media or your email marketing. You can also add it to your nonprofit website to remind supporters, as well.
Cryptocurrency donations are the new up-and-coming nonprofit trend. However, we think they’re here to stay!
And with the right software, you can accept crypto donations incredibly easily. Make it a simple process for you and your supporters so you can open the door to more funding!
We’ve partnered with The Giving Block so you can get an inside look at this platform and learn how to start accepting cryptocurrency donations for your nonprofit as soon as possible.
Check out the free nonprofit webinar below!
Awesome. Thanks for the introduction.
Let's get started.
Um, so our presentation today is talking about Cryptocurrency Donations. Crypto Philanthropy.
Is what we call the categorical idea of people donating crypto to charities that charities actively, fundraising it. There's corporate aspects and other stuff we get into as well.
Um, my background started in the pharma industry, but quickly jumped over to the Lucas Foundation, so, works at a non-profit as the Integration Director.
At the same time, started trading cryptocurrencies.
My co-founder outs Wilson is the one who got me into crypto at the beginning.
So, same time that I started getting into cryptocurrency, I was working at a nonprofit and trying to build out a completely new sort of management structure for the organization as well as fundraising best practices.
Um, we pretty much quickly aligned around the fact that one we saw hundreds of millions of dollars at that time than twice at a team with Bitcoin at that first all-time high, around 20,000 per unit, bochum money, getting donate to really small pool of nonprofits.
And then two, like the the way to set up a charity to take crypto and instruct them on how to fundraise it, effectively seem to not be there there. There wasn't really the bridging components from a tactical or fundraising standpoint.
And so giving block ads came to be set up my nonprofit to take cryptocurrency donations, and started building out the first real comprehensive crypto philanthropy program with end to end marketing and fundraising best practices.
And as a result, I am and the, the members of my team, part of a group of people who have answered more nonprofit and donor questions around cryptocurrency then.
Practically every other organization combined.
So, we're pretty obsessed with it and pumped running through the basics.
OK, as a check in question, if you all want to pop that, you know, just just enter your answers in there as your organization already accepting crypto. None, if the answer is yes, was there a moment something that drove y'all to accept that?
Maybe you have a boss who really wanted it, because he's trading it, or, you know, boss, who really want to it because she talked to the board and wanted to drive it through, or you are the champion internally, whatever it might be. Let us know.
And then, what has you most excited about cryptocurrency donations, regardless of whether or not you're accepting it currently?
So, you guys can plug that, that stuff, and that's, that's helpful for us to know, and inform some of the stuff we talk about.
OK, what we're covering today, What is cryptocurrency in a very fundamental sense?
I know a lot of folks are still grappling with the underlying tech who uses this stuff?
Then who donates it, which is different, A different set of incentives there versus the active user base overall.
Why are they doing this? Like, what are the driving factors behind people who are making these contributions?
Why fundraise crypto? Which is different than accepting it, Of course, Like, why would it be worth sort of spending time and energy actually investing in this donor demographic?
And then how crypto fundraising works from a fundamental standpoint, how to do so effectively.
At any point throughout the presentation, obviously, of course, please keep plugging in questions, and we'll run through those at the end.
OK, what is cryptocurrency?
This is a very fraught question, just in general, it's one of those things where we always kinda start by saying four combustion engines for Bluetooth for WI-Fi.
Refrigeration, microwaves, you can just kinda go down the line.
Most technologies, we interface with, basic level, even the Internet conceptually.
We don't really grapple with the underlying tax of things, like mining, Bitcoin, and that process, like how new Bitcoin is mounted and entered into an ecosystem. The differences between individual cryptocurrencies. That's more for folks who participate in the technology overall.
Very similar to the degree to which you would need to know how to build a server or say to have a Facebook account, or it was just set that as a level set, You absolutely don't need to be an engineer to interface with this stuff in the same way.
You don't need to be a world-class economist to accept regular donations.
It is helpful to know like why people are buying this, right, because there is fear that, know, this thing might not be stable if it's kind of a meme. Right? People are investing in it because there's a lot of momentum, but it's ultimately mostly a bubble, and there's not a whole lot of underlying value.
That still seems to be somewhat pervasive, even though there's about 200 million users, currently, in short, different types of money, of different types of features. All of these features are either valuable or, sort of offsets things that you wouldn't want to be a feature of that currency.
But we we trade off certain functionality for certain downsides based on what's the best type of money to use for particular thing, money or asset.
Cryptocurrencies, at a fundamental level, took certain attributes from things like gold, stocks, and existing currencies and they created a really effective digital form value asset that can be transferred very quickly, very efficiently internationally.
Um and you can with confidence, transact using this cryptocurrency, without needing any middlemen.
So the level of efficiency and the scalability, of having like, a true technology behind money, versus something like a US dollar, which is more just an idea, backed by a government, is very interesting.
In the early days, there were a lot of people investing in it because of those core attributes, so blockchain, being the underlying tech behind it, that's making this whole system work.
All you really need to know about blockchain kind of settles down around Bitcoin itself. Bitcoin has been around for now over a decade, and there have been zero transaction records changed.
Um, that's a big deal, compared to a traditional financial system, where you will see hundreds of billions of dollars in fines to traditional banks on an annual basis.
Because they are pretending money, exists somewhere it doesn't, or saying it went somewhere, it didn't go.
There's an incredible amounts of inefficiency in the traditional financial system and as a result, a lack of confidence that people have in their institutions.
So, in short, Bitcoin, if you, if you have access to any Bitcoin wallet, if someone tells you what the rod addresses, you can follow that Unit of Bitcoin back to its origins when it was originally released in a perfectly auditable trail.
Um, that's the effective technology behind it.
Plus, the fact that you can't make more of it, a built-in scarcity like gold or the two fundamental attributes that make it, what some believe to be, like a really worthy store of value type investments and a lot of capital moves into that.
95% of ..., for example, are invested in Bitcoin or moving money in, because it has that functionality of gold, where there can't be any additional, gold kind of printed out of thin air until we do asteroid mining, but that's down the road.
Imagine a version of gold, I guess, for Bitcoin, that you can put money into as a store of value, but you can move a billion dollars worth that actually move it anywhere in the world in a matter of seconds.
From an economic utility standpoint, like that's an amazing piece of technology and now take the fact that you can't alter transaction records.
And if you put money into that, no one else can lay claim to having a unit.
Um, that's very compelling.
So the, the offset of that is something like traditional currencies, like the US dollar.
You can just Google lines around the banks, after the Great Depression.
You can think about India, you know taking a bunch of their notes offline, overnight and saying they're suddenly worthless or Venezuela or Germany after World War one printing their currency into Obsolescence.
Bitcoin, with Bitcoin, that can't happen so longer than I probably should have even dug in on it.
But in short, the reason that people are putting money into crypto's, it fundamentally performs functions that gold has like a store of value. You can't have any extras of it. The code itself is written in a way where you can't make fake versions or duplicates.
Like stocks and the fact that the value speculative and people can trade into and out of the asset very much directly on a second to second basis.
And then like a currency, it can be moved from position A to position B, very effectively.
The reason you don't see it being used to say, buy, you know, a hot dog and a bargain, is because the same reason you wouldn't use gold or stocks to do that. Like, yes, it is more efficient to transfer, then those two assets. But you trigger a taxable event every time you do such.
And you're also getting rid of the Bitcoin, which is a hedge against inflation, rather than spending a dollar, which is getting printed by the momentum being worth less over time.
So there is no real incentive in a for-profit, since the spending that point.
It's a value asset goal that you invest, and then you speculate on the value, is technology becomes more widely adopted.
Um, hopefully, that's clear.
And hopefully, at the very least, whoever's on this webinar currently understands that in a very, very fundamental sense, Bitcoin is a superior form of money slash value asset to every other form of money slash value asset that has ever existed.
Then of course, there are factors with bitcoin that are less than those other things, they're tradeoffs, but it's a very legitimate and staple piece of the now digitized financial system.
OK, so who's using this stuff today? There are, I mean, this is, as of a few months ago, and the user base usually doubles every year, and a half or so.
Um, this year, user base doubled in, little, over half a year.
Um, 200 million users, for context of that, that's about three times as much as people using Venmo. So it's a very large user base.
Largest percentage group is Millennials and Gen Z's. For sure.
They in certain polls they now have like some polls have 50% or more millennials and Gen Z is investing in digital currency rather than stocks. Like it is their preferred mode of investment at a tipping point between the 55th day.
So, as the great wealth transfer happens, a lot more of these, my nails and Gen Z is reached their peak earning years, they're throwing money into crypto, which is what's driving the Multi-trillion Dollar market cap on top of. You can see Gen X and then boom are investors as well.
Hedge funds, Endowments, trusts like people who have large amounts of capital because bitcoin has been the best performing asset for the last decade. And the best performing asset over the last five years, it's got like a really well established track record as a great hedge against inflation and store of value.
A lot more institutional. Money is flowing in.
Those two things, Coupled Together means that your institutional and high net worth, donors who are giving large amounts of money are more and more likely to be holding crypto.
And that's rapidly increasing, you know, by the moment.
Then, you are young donors, ARR, for the most part, either carrying or very close to carrying virtual currency on a day-to-day basis, and it tends to be the most tax incentivized to get, which we'll get into.
So it's kind of a perfect storm, a confluence of these variables.
they make to really interesting technology from a donor standpoint. So down the right side here, Millennials and Gen Z is really young donor base.
There are crypto maximalist. A lot of these people. The cryptocurrency is not just a donation method, it is their culture.
So, you combine those things, and it makes it really interesting fundraising tool, like the fact that you're taking it, and the content you put out is in and of itself. Exciting compound like, that with your mission.
It's pretty compelling.
Um, populations without access to traditional financial systems are experimenting with this.
You can see El Salvador and other places starting to make it a, an accepted form of legitimized currency.
Uh, like on a country to country basis, Investors seeking big returns. Of course, people trading into and out of it.
Countries at F T artists and collectors, and then, of course, curious, ordinary people.
Um, again, 200 million people is that, again, here, here's a great stat for you. Also. Since 20 18, Coinbase has had more users than Charles Schwab Fidelity or trade.
Um, that's a lot.
So there, there are more people using Crypto exchanges in the US than any of the top brokerages for stocks on like a user base standpoint.
Um, there's a lot of money in stocks, Obviously, and there are a lot of different levels of accounts to do it at status you will, but it's It's dramatic. How many folks are using it?
OK, who donated land use, and Gen Z.
So first and foremost, if you're a university or something, and you're graduating class of people on an annual basis, you're trying to establish a giving relationship with and you're not accepting cryptocurrency donations.
Um, that doesn't make a lot of sense, just because of the percentage odds of them having it.
And because of our tax incentivized status, If you are a nonprofit who's looking to sort of get younger, it can be a part of that strategy, of course, trying to attract people directly out of this user base.
Because today, there's about 400,000 crypto users per nonprofit who's actively, fundraising it, and then, I guess, for non-profits who are already, you know, young user base, in general, if that's your five, And this obviously fits in quite nicely with it.
But that's the Millennials, and Gen Z example, right, they're already donating crypto more frequently than stocks. And since 20 17, donate bitcoin has been searched more.
Globally, then donate stocks, that's been a four year running trend.
Um, still more money is donated in stocks, of course, just because there's so much capital in it.
But that's, again, insignificant.
We're seeing indications of a tipping points and dramatically more money going in, right now, it's, you know, a couple of billion dollars as an ecosystem, but as it scales up to three, $4000 billion asset class, that money goes up accordingly.
And if T artists are another data demographic here, right? So these are folks who are making money in the space, right?
Now, there's about $100 million in daily trading volume of non fungible tokens, all that is, is, like, Bitcoin, is a unit of cryptocurrency that can be sent to anywhere in the world and perfectly traced back to its origin.
They attach a hash on, a blockchain like you do with Bitcoin btc, but to a piece of art instead. So, you can quite literally own a piece of digital art that no one can lay claim to, and know and create a fake duplicates of.
It allows for an art ecosystem online that is immutable and legitimate.
So, you know, the most expensive one, I think, has sold for $66 million, is the priciest piece of crypto art that exists today.
But again, hundreds of millions of dollars, being traded all the time and crypto related art, which is ....
And then, finally, corporate and institutional donors, the companies in the crypto space are creating, obviously, founders and individuals who are the next generation of billionaires.
There's already a bunch of billionaires that hundreds of thousands of crypto millionaires. And then for the companies themselves, because they are the center of this emerging financial ecosystem. They have very deep pockets.
And they're compelled to enter into CSR type relationships, and make donations for tax offset, and then also for brand building on top of just the goodness in art.
Um, just like any other industry, the difference being, they're very nascent and those relationships don't exist, it's pretty hard to get.
You know, Coca Cola to go one-on-one with you.
If you are a non-profit, but these crypto companies are doing it all the time, sometimes these relatively small and mid-size charities.
Um, so that's a breakdown on the donor demographic.
It's also, as you can see up top, the fastest growing donor demographics.
There are tens of millions of people in the US, for instance this year, like the best asimo, probably like somewhere between 20 and $25 million.
Who are most tax incentivized to give cryptocurrency donations above? Stocks, credit card wire all the way down, they will end up with more money in their pocket and making the same donation if they give their cryptocurrency instead.
So, whichever of them have a tax advisor worth their salt, do, So, The menu is still, of course, relatively limited layer, you know, somewhere between 501,000 charities actively, fundraising crypto.
OK, why do they donate?
So the tax base that I keep touching on here, this is really important for US non-profits, Um, it hasn't really come up a ton with stocks, unless you're a big non-profit with major donors who give stocks all the time.
Just because the average person who has stocks, doesn't actively traded. Most people are just moving money into that for K retirement fund, whatever it might be.
But the only reason you have capital gains taxes to offset with a charitable gift, is if you are trading into an out of a position, crypto looks very different.
So 200 million users, but practically, all of them have capital gains tax burdens. Because every time you move between kryptos or entities, you're creating a taxable event.
Um, so you're getting these really young donors or first time millionaires and, of course, a handful of billionaires, but high net worth individuals, making a bunch of money on a new asset class, that is, capital gains tax, just like stops.
The property assets have same tax designation, and then their tax advisor says, Hey, if you want to offset your capital gains taxes, if you're making a charitable donation, you want to give your most appreciated assets first, because crypto is the most appreciated, or the best performing asset class that's gone up the most over the last five years in 10 years, and it's for AXT presence. It's gone up 400% over the last year.
Generally speaking, if people have crypto, crypto is the first thing they are advised to give, because it's gone up more than their stocks, on average.
As a result, back to that number, we have, like, based on today, somewhere between 20 and 30 million people in the US this year who are anticipated to be most tax incentivized, donate their crypto specifically to charities, which makes it a really big donor demographic with a larger average gift size and a really compelling tax incentive to get.
Crypto adoption is the second piece here. A lot of people give what we call high five donations at the given block.
They're donating crypto, because you take crypto. Now, that piece will go away as crypto becomes more mainstream.
But right now, especially when large charities do it, it's, it's like an easy windfall if your charity with any reasonable amounts of social following whatever that.
And you just say, you take it. People are throwing crypto at the charity, just be like, Hey, that's awesome.
Like, How cool is it that clients that were, like, American Cancer Society Save the Children, United Way Worldwide.
Those kinds of groups, just a lot of high five donations, they post about crypto. And then all those people give their tax offsets to them.
But, in general, even small charities that people are pumped to see charities getting into cryptocurrency donations, because it's still considered not super mainstream, and they see the charities and it's legitimizing and driving the broader mainstream adoption of data, they like that. So they sound a little crypto is a high five, Sometimes a lot of crypto.
Then finally, impact crypto donors are, of course, donors.
They're giving because of your mission, your calls to action, etcetera, but it's pretty nice to have those secondary components have been a hyper tax incentivized asset, plus the fact that they think it's cool that you're taking it to begin with in a way where you can't stand up at your Gala, right?
And say, where my credit card people never like waves them around like we see at night Gallus where people are taking crypto and pumping up the user base.
Please remember, Yeah, ask questions throughout this.
Also, want to make sure we get to stuff Um, why fundraise it? We've touched on a lot of stuff already?
one great stat that isn't in here, which is helpful.
Millennial investors, on average, have about 25% of their I take that back. Sorry, I'm going to do that.
Sarah, 47% of Millennial millionaires have 25% or more of their net worth in crypto.
She'll have to run the numbers on that.
I know it's got to numbers in the same stats. It makes it a little bit dicey, but it's still super compelling.
About half of millennials who are millionaires have 25% or more of their net worth in cryptocurrency investments.
That, obviously, becomes the most desirable, major gift, donor demographic, moving forward, Account during the wealth transfer, and reaching peak earning years.
That's a really compelling stat, And that number continues to grow up on an annual basis, so to form the relationship with the next generation.
Major gift prospects.
It's probably one of the most compelling reasons, like these are the most tech savvy, financially literate.
Generally speaking on track to be the most high net worth individuals.
And they're young enough to where they don't have hard core formalized giving relationships that already exist.
And even now, in their youth, where you're usually kind of try to get these young donors, right, because they're engaging, they'll bring people to your walks program that we're all your social following, but they don't really give right now, crypto donors on our platform right now, this past month. Average gift size was 16,000. The average gift size across our existence is 11,000.
They're giving more than the average major gift prospect in general, right now, plus, of course, the future value of the relationship, and their gifts have a really long runway to give Those things compound, obviously very nicely.
Rising market cap, cryptocurrency donations is actually, if it's not already there, it's close to $3000 billion market cap today.
And Bitcoins Market cap is about to pass that of silver, that is, the precious metal, silver, which is pretty exciting.
We then go gold, Bitcoin, Silver, in terms of total market Cap.
Again, more money invested in Bitcoin, then, Silver. It's pretty exciting.
I believe, I hope I have this number. Right? I think it would be globally, in terms of just money.
It would be the 12th, largest currency that's just bitcoin among cryptocurrencies.
Um, he sounds like that 10th largest company. I don't know the company want to call me on the last one, the company that I do.
Have some some stats for you.
So, anyway, there's a ton of money. In crypto, the market is going up baton. And as a result, because it's a property asset. People who have money in crypto that's gotten up a lot are advised by tax advisors to donate their crypto specifically to charities first, and then back down using their most appreciated assets unless they have a stock that's outperforming their Bitcoin and they're all coins.
They're donating bitcoin slash other cryptocurrencies.
So really good spot to be in for, for high net worth individuals right now who are in the younger demographic and the older demographic who's now diversifying into crypto, which you see in the hedge fund stat below, a known bouncing around this slide.
94% of users are millennials and Gen Zs.
But again, Gen X and baby boomers actually have the most money invested in crypto.
So that major gift, prospect, corporate donors, people who have no treasury management and reserves, they're more likely to have money invested in crypto.
And again, same thing for those high net worth individuals who are older, If they're crypto, even if they just the 1% of their money, and crypto goes up more than their other investments, that is what they'll be advised to donate first. So it is the first frontline, the way that major gift donors will be donating, even with minimal investment into it. And they'll back down from there, depending on how much they're they're holding.
Um, that said, I bounced around that in a horrific order. So it's probably impossible to balance what I've said with the slide.
But hopefully if you're just closing your eyes and listening, that was easy enough to follow.
Please keep asking questions, of course, too, OK, this works.
We, we say to nonprofits to work with us, they're like, we want to open an account with a given block like fund raise crypto. What does it look like?
The hardest part is opening the accounts quite literally, because crypto is so heavily regulated, it's a big misconception that it's not regulated. You have to go through the same hurdles. You have to do to open an institutional bank account.
So they use, you know, they collect your information, all the information about the or ..., and they did the background check stuff.
That app probably takes an hour, and then it usually takes up to a week for them to give you the thumbs up, you know, they do the compliance review.
That's the hard part.
Then, it's, you know, for us, we just pop a widget on your site that you can put anywhere except crypto, so that's the account piece.
You want to make sure that you have an institutional account, Um, just because, one, you want to have a paper trail and the security of it, right?
If you have cash in there from like ours, 90% plus the clients we serve automatically convert to US dollars. That's like a feature we turn on.
So crypto hats and a cashes out, you don't have to deal with price volatility.
If you have an institutional account and that obviously it's FDIC insured because it's a regulated financial entity, the cash balance, and then from the donor side, for instance, of the donor, goes to the IRS and you're like holding a wallet somewhere.
And they're like, Hey, I gave this money to a charity, and in terms of like paperwork and documentation, the IRS like data. I know you gave it to a charity.
Kind of hard to explain it, So in short, please, know, even if you, like, go to open your own thing, if you're not worked with a given block, please use an institutional accounts that will make life easier for you and your team.
It's more secure and safe, it can limit what crypto goes onto and off of the platform, protect you from illicit funds, which we've, to date, quite literally, never add, one, effectively flagged as such.
Um, we had one flag that they said might be connected to a hack and then got up being inclusive.
So, that's kind of an unreasonable fear also, but, because everyone is concerned about the hypothetical, do the institutional account.
So that, like, us, you're, you're protected from stuff like that.
Then, also, just because you're, You want to give your donor paper trail, so you don't have to build all that stuff from scratch.
Make it easy to give.
You want, like, a low friction process for crypto donors, for us, and it's like, through our solution, We do anonymous as an option for people to give.
It's not anonymous in the sense that, um, the exchange no longer traces the transaction records or they don't block sanctioned countries from sending donations or blacklist, that accounts. All that stuff exists in the same way when you swipe a credit card at a gas station.
Um, the only difference would be, like, if the person at the gas station was like, hey, can I have your home address?
And you said, no, thanks. It's still Visa's responsibility, obviously, to track the transaction.
So, in short, from the donor perspective, we give donors in crypto who are, of course, a little bit more sensitive around, like information collection. They're built around a cryptographic technology.
We give them the option to donate without giving any personal details to the charity, they just plugin an e-mail.
They automatically receive a tax receipt, and then we just leave a state change to, no, make sure that the funds that are coming onto off the platform are safe.
That kind of stuff, mobile, optimizing your page, all the things you wanted to make, it easy to give crypto to your charity, make sure you check those boxes, attracting crypto donors.
This part's super important, crypto donors are not, or rathercryptocurrency donations are a donation method. It's a donor demographic that it needs to be thought of as such.
There are a lot of non-profits in like 20 18, in particular, when we first got started, or, like, set up, to take crypto.
And they just kinda let it sit there through, like, very peak opportunity years of getting in front of crypto donors, Establishing meaningful relationships with donors And exchanges, like, everyone's pairing up. Right, but a non-profit, or they're picking their causes, they're, they're forming relationships. There's brand partnerships with exchanges and that just becomes more calcified over time and it gets harder to crack. And, right now, it's still very much wide open. Back then, it was extra wide open. There were a lot of charities.
You just like put a button that said Donate Crypto on their side. And they stop thinking about it.
There's a way too much money in crypto to do that right now. Eventually, it will become a behind the scenes payment method, again, like stocks and credit cards and stuff like that. Just pop it on your site.
Let people pick. It is one of the options. That's not how this works right now. There are a ton of people using this stuff and very few non-profits knocking at the door, trying to set up, you know, at first point of contact or relationship.
So, having specific crypto calls to action, even the occasional tweet, saying, Hey, remember? We'd say crypto.
You can support us using it all the way down to calling your crypto fundraising program, by name, know, giving identity. We built out the American Cancer Society's Cancer Crypto Fund, for instance, they, they fundraise for cancer research, they do rounds of it.
They blast out comments about how much they're racing, um, and they measure the success of their crypto donors. They have a wall to Honor. Cricket are specifically, you don't have to do everything but just do something. I guess. If you're already taking crypto even without us, please make sure to get out there and say something. It doesn't take a ton of time. You don't have to run a crypto specific fundraiser, you don't have to build out an entirely new ecosystem.
Just, like, try to figure out where these folks are out and, like, get in front of them. That's like what we spend, I'd say.
More than half of our time on with, with individual clients, them through stuff that we build, um, then provide a tax receipt.
Finally, at the end of the transaction, we do like an automated accuracy. But if, again, if you're already accepting crypto, and you're on this call, please make sure when donors come through that you're issuing.
That's an extra seat, there can be.
I mean, you know, you just end up having to do a longer travel and communication with a donor, trying to reconcile all that stuff later, at the end of the year, trace back donation information, whatever it might be. Especially if you're doing hundreds of crypto donations today.
It could be a big pain, so, if you don't have that, set one up. It's like an automated process for generating receipts and then make sure those receipts are compliant, of course.
I'll get off my soapbox. That was long enough.
OK, ... Crypto Facts, if we touch on the fact that it's really important to do so.
to try that, again, starting with very much low hanging fruit stuff. Mobile, optimize your site, Add content to your donation page about the fact that you take crypto so people can find you off the internet.
Try to plug into campaigns related to crypto fundraising.
You know where these conversations are happening, Um, in short what?
But we'll go over, like best practices, top left corner here and form, share facts about the tax benefits, share with cryptocurrencies. You take express the fact that you're taking it. Make sure that your existing audience and then the channels that you have, you've expressed effectively that you're taking crypto.
And there's a reason to give it to you. Not everyone who has crypto knows about the tax incentives, yet.
I think it's still kind of nascent growing, which leaves a lot of money on the table, it's great to put out stuff that's meaningful for the donor That says something about crypto. How much crypto you raise to date, What is your goal, whatever it might be.
Inform your donors and your population. one, again, that you take it and then choose, like, where's this thing heading. It doesn't need to be a core piece of content. That can be a few things. Every now and then spread it across your platforms. They get the word out.
Just put out feelers. You don't need to really overthink an engineer. It creates a crazy campaign.
Plain and simple. We take crypto here. Some of the reasons to donate it.
Here's the impact you've mapped by cryptocurrency donations here, so we honor them.
Um, top right, engage, interacting with the crypto community, Twitter, Reddit Discord these are really good platforms for that.
We thought I kind of like call Marketing Toolkits.
We have an end of year toolkit that we just built out, a launch that it has, like, different ways to engage different stuff on air, but you can find some stuff online also, about how to engage that community.
Um, using hashtags like Donate Crypto, and crypto for good, um, I Wouldn't know. crypto for good.
I wouldn't necessarily use an air. I know we've plug that into stuff, but I'd say donate crypto is more commonly used crypto giving Tuesday, back season. Those are the two band campaigns you run at the end of the year.
The majority of volume we do for the year happens in the month of December.
Last month, we raised a little over 13 million just in the month.
So in the month of December, we try to raise between $5.1 billion platform wide, tax season, and crypto giving Tuesday, the two main campaign.
So we've got our toolkits and run campaign around, but even if you're not working with us directly, you can further the hashtag.
Although I would ping us and get Intel, I guess, on the timing of the ticket dance.
Um, respect, privacy is a part of crypto donors may wish to give anonymously.
Some don't want to leave contact info. The only reason we have this piece is it's more like a donor ethics standpoint. There are a lot of donors in the crypto community who make a bunch of money in cryptocurrency donations
And it's new, and it's nascent, and they want to give to a nonprofit.
We get notes all the time for folks, where it's just like, know, they're a member of the LGBTQ community, and they've never donate with traditional methods, because they're worried about outing themselves.
You know, it says, someone who's closeted and a member of that community and now they're donating the crypto to certain causes because it's allowed them the ability to do so.
We have, you know, political activists in China who fundraise for different organizations we support.
They otherwise obviously couldn't participate using, like, a Chinese bank account because women Afghanistan learning to code and they need male guardians to give them access to their money. Like, they can't choose whether or not they have it, and they're learning to code, like blockchain coding, and then getting paid in crypto, and owning their own accounts.
So I would just say, like, research the human rights aspects of cryptocurrency and the, quote, unquote, anonymous nature of it.
As long as you're using an exchange, they still surveil and make sure that anyone who's used money that's connected to anything illicit isn't getting sent to you specifically but you can do so while still respecting donor privacy.
You absolutely don't have to. We have dozens, you know? We have 700 plus non-profits.
We probably have, maybe 24 adults accept anonymous donations.
It's exceedingly rare, though. So, you always can do that, but it's more just kind of, again, soapbox by my personal perspective.
And then optimize, search, optimize, search engine, optimize your donation page, and then mobile, optimize your donation page.
Make it really easy and obvious one to find that thing, the page that you're accepting crypto through, and then when they get there, you know, optimize the content on there to drive to a conversion, like why crypto specifically?
You can go, we've taken block dot com. You can go through charities, we have there's a Why Bitcoin section, or why crypto section?
Why are they taking it? Where does the money go?
All that stuff, this is normal, non-profit stuff, not just crypto tied to crypto specific thing just because you're, You're definitely going to get a lot more conversion.
OK, OK, we're under 145, which is perfect, so we can get to.
Awesome, Pat, let me know, as you can see. A Control Panel box that says Questions.
I can read them for you. Just let me know.
Uh, see, I'm trying to open it up here in row, so it's kinda hard to read. Yeah, so, the way to undock it is next to the X, or you would close that box, there's a little square with an arrow going out of it. Please click on that square so that you can on top.
I see there at the bottom, OK, Let us questions.
However, if there is a great one, crypto use a tremendous amount of energy.
This is a very, um, I wouldn't say, common concern, but it's something we're starting to hear more.
There's, there's a lot of pieces getting put out there as someone who worked for Pharma lobbyists as a consultant, going into the opioid crisis, which is what I left for.
Not on the history, since there's a lot of movement, and the crips committee, there's some cryptocurrencies, they use what's called proof of stakes and that use proof of work.
There's a big move in by the proof of stake cryptocurrencies, to put out kind of hit stuff on bitcoin to talk about, again, without the context of how much energy traditional financial system uses. Just like how much energy bitcoin uses.
Trying to stop people from using it more often.
Um, in short crypto like Bitcoin does use like a bunch of energy like it's not nearly as energy efficient as it should be, but the vast majority of energy used is like super, super crane or green rather and renewable.
They are on the cutting edge of all of that stuff. So, you gotta cut out the percentage of it that is, versus isn't grant.
And then, you have to run the considerations around, like, how much energy you're using to access a donation, versus, like, mining farms, et cetera.
Grid analogy would be like, there's a difference between accepting a sponsorship from BP or Exxon, right?
Versus saying, we won't accept donations from people who use gasoline, Um, in short, like accepting, Bitcoin and cryptocurrency donations are saying, Like, We won't accept that because of the energy, that individual transaction would use to send us a gift.
I mean, just kind of mathematically irrational That's just there. It would be unreasonable to find a line between that and then like you guys, you know, you take credit cards that plastic slips and skyscrapers that are being air conditioned indefinitely. And a million cars to go there to reconcile transactions.
It's not, um, it's relatively arbitrary. So, yes, it uses a lot of energy.
It's becoming more energy efficient over time due to advancements. But the, the line as to whether or not it's like unethical to accepted versus other payment methods is silly.
It's just arbitrary for mathematical standpoint, it definitely should use less energy and get more efficient. No, just regardless. So, they're they're making improvements and a lot of critters are transitioning to what's called a proof of stake system.
Um, Best explanation Bitcoin, I've ever heard. Thank you so much. I said the same thing like 16 times and one in circles but I'm glad that that was helpful.
Can you transfer it to US dollars?
Yes, we, more than, I'd say, like 90% of our clients have auto conversion on crypto. That's an it's automatically sold for for US dollars.
But, you can also hold it, of course, Or a combination you can convert to US dollars and then invest into it. Like an endowment, we have non-profit to do crypto crypto treasury management.
But the vast, vast majority, or just people, again, who set up the equivalent of a bank account, they accept crypto and automatically converts to cash.
Really, really easy as like, a starting point.
Which ecosystem do you recommend for NF Ts? As a non-profit, we would like to offer entities for those who donate.
That's Barry, I guess, dangerous from a regulatory standpoint. I would partner with platforms that do entities.
We get I mean, I'm probably like $100,000 a day.
Probably across the platform and NFC related cryptocurrency donations, they're donating the crypto from proceeds, the platforms, the artists, the studios, the creators, the traders, um, but the the ... themselves are more like artwork assets.
So in short, there's two things like, one you don't want to be creating entities that, you know, ultimately they've actually deemed something connected to it to be an unregistered security.
Whatever it might be.
And then, the second reason is the accounting, um, you need to account for, like, the creation of a mistake, or market value, and the transfers that go on with it, it's just kinda dicey. So, if there's a platform that wants to give out an NFC for people who donate, that's great, or they can do an NFC draw where they sell the NFC and you get all the proceeds. Again, great.
much more clear-cut and simple I would just shoot us a note.
I guess there's a million ways to fund raise via the growth of the MFT community without actually like minting your own entities from the inside out, and then like spreading them around to people in a way where the the accounting in complexity, I'd say crawl, walk run. It'd be, again. Like you said, I want to get into the internet, and you're like, we're going to start by building a roomful of servers. That would be the equivalent.
I'd say minting ..., but you might be obviously a developer something further along just saying this for every non-profits context, um, if an individual donates their platform giving box's donation anonymous, but just a wallet transaction number, does not receive the donor contact info. Again, we have the option available for non-profits to mandate that every donor provides their info for sending a transaction.
The vast majority allow donors to give yes anonymously, and, again, by Anonymous, I mean that non-profit gets no information about the donor.
The donor still needs to use a passport or driver's license, cetera, to open the account that they buy into and out of crypto.
And then they need to transfer through your Exchange Accounts who shares information with the other exchanges, uses nasdaq market surveillance all the good stuff you would expect out of a regulated financial entity.
Again, in the same way if you go to CVS, they're like, hey give us your address and your e-mail will give you like a 10% savvy sabir card.
You can say no to that without your Visa transaction being somehow less traceable.
So, yes, anonymous on our platform, we offer the option, which most charities take to accept anonymous donations, as then, you can't, like, steward that donor if they can choose to not stay in touch.
Tax incentives apply to Canadians, no.
Unfortunately, your tax law is the worse. So you actually kinda take a hit there, still, surprisingly, just because a lot of Canadians are making money and crypto, like a bunch of people who donate crypto to charities.
But they actually take a hit, because they still have to pay taxes on that crypto after they've donated to the charity.
So it's literally worse for a Canadian to donate crypto to a charity that is to donate other donation methods, which is crazy, right?
Like, so it makes a bunch of money in something and you have like a perverse, inverted tax incentive to kind of more or less dissuade them, from, from giving something to a charity. So that's unfortunate.
If I were a member, your parliament or whatever, I would be lobbying against that, but, however, I'm not.
Uh, I know we have a different, an extensive tax incentive for donate to charities. I don't know what that question is.
Oh, that's connected to the Canadian one.
How can I determine the level of crypto use in my immediate area?
Really hard. So, if you have like a newsletter or whatever, you can ask your donors if they have crypto, of course.
But that's usually not the best metric for us as a platform. For instance, about 80% of donations we process come from new donors.
And then 20% were clipping a ticket on non-profits, existing donors in short, eight out of ten donors to the non-profits we support on the platform aren't from your existing donor base.
It's we we build campaigns and crypto corporate philanthropy programs who run crypto giving Tuesday. Back season, we run the crypto Giving pledge stuff like that.
We create kind of epicenters and gravity centers around crypto donors, and then we train non-profits to, like communicate and market as a part of the campaigns that we're running. So all of the crypto users out there who want to do some charitable, we create all the gateways to funnel them in. Then, we funnel the non-profits in through giving the marketing to kids They post, they engage, they approach companies, et cetera.
And then we run kind of those partnerships with them and co-ordinate the donations.
Do the processing.
Um, so, in short, if you're non-profit, doesn't have a mission that would be interesting to donors outside of your immediate community, I would then recommend that you ask your donor base through, like your newsletter.
Do you guys have crypto?
See if you can find some major gifts that would justify setting up the account, But even if you are a local non-profit, as long as your mission would be appealing, you know, if you're a local church, even, that you do like a backpacks drive for kids in your community, you could post that anywhere.
Like, someone in Idaho, if your organizations that like Oregon, they still might want to, you know, send 15 grant to support. all the kids in your community. Get backpacks. So you've just got to know, does your mission translate to a general audience?
If so, it's a ton of donors out there that are just, like, here for the taking.
And if it doesn't, then, of course, you would want to, again, send to your newsletter and screen those donors.
Ooh, how does an n.p.o. monetize your crypto donation? Again, it's just like stocks. So if you had an account, you'd be logging in, and selling it, when you saw the notification. But with us, it just automatically does that through a program.
So in the same way, if you received shares of stocks and a fidelity account, you would login and just sell it on an open marketplace with billions of dollars in trading volume.
We just have an exchange account on the back end, again with billions of dollars to buy and sell trading volume, and you just sell in the same way on an open trade, an exchange that stocks and other assets work.
What are names of other cryptocurrencies?
That thorium is the second largest cryptocurrency, then it's called ..., which is a stable coin, it's half the functionality of other kryptos, but pegged to the price of the US dollar.
That allows people to use crypto more like a bank account and earn high interest on it without their principle going up and down in the way that like Bitcoin in the values go down.
Then, there's a million down the line.
But, there are thousands of, you know, legitimate cryptocurrencies out there in the same way. There are a lot of stocks by different companies, and they're all doing something a little different.
If you have one crypto do you accept all know not necessarily? We use an exchange called called Gemini.
We create like custom non-profit accounts to them, which becomes like an arm for that?
Then as a result all of the crypto is on Gemini We accept Gemini, however is the most conservative in terms of kryptos they list.
So, if you go to other exchanges, you can accept additional cryptocurrencies, 95% of donation volume is happening in the top 10 cryptocurrencies, which we except then, all the way down to the rest of our 40 accounts for as far as we can tell, over 98%.
So, we frankly just think that 2% of additional potential donations isn't worth the risk of one of those donations being deemed an unregistered security, or just being kind of a new crypto that we don't know a lot about.
So, in terms of risk mitigation, In our opinion Gemini, and their list of accepted Kryptos is the safest bet.
If you're trying to figure out which kryptos to take, rather than try to like build your own series of wallets for a smaller collection, odds are geminis legal team in R opinion.
As better resources and insights into which cryptocurrencies are legitimate enough to accept versus the average non-profit.
So we just kind of go with their, their counsel to help setting up the institutional account. Absolutely.
If you setup with us that just you know, you sign up with our organization. We have annual subscriptions.
I don't know, am I, I guess in terms of pitch stuff, I want to be respectful to you all at charity, how to, should I be going into this model stop, or should I bounce, pass those questions?
Can you hear me OK?
Yeah, So to everyone here, my name is Kurt. I'm the CEO and founder of Charity, How, to you and our mission, is to educate purely and not to pitch a vendor, but what becomes interesting is, when you have something ubiquitous like Facebook, and you start educating on Facebook, you get to this difference in where you cross the line. And so I'll say, a spirit here is, Yeah, please answer those questions, because I think there are people here who, A maybe showing up to the non-profit library webinar as well, our partner at non-profit Library, and B, I know that I've been looking at your website. You have a ton of non-profits already accepting donations through you, so yeah. Please feel free to answer those. Just everyone know that we're an education platform, and there are certain exceptions where we try to cross that balance carefully taxpayer, feel free to continue.
Yeah, I just wanted to make sure it wasn't just like pitching specific packages or whatever.
Um, so in short, we, we pretty much, we help non-profits take crypto.
And there's two core packages we have.
one is called Basic, which is a smaller subscription. We set up a non-profit to accept crypto and just kind of take that out. It automates the sale, The setup, the trigger, tax receipts, and all that stuff.
Plus, all of the universal resources we provide to our clients, like tax katzin campaigns that we run, we help and plugin to access new donor bases.
Then we have one called Premium which is active fundraising, which is more like non-profits who are like, we really want to get in front of this donor demographic, want an individualized plan.
How do we set up our donation page? But as our call to action, how do we campaign? We're plugging it into our awareness day, or Awareness month, Blockchain Fundraiser, our End of Year campaign.
And those are the two main ways we surf and then there's a custom stuff for different needs.
Um, but, yes, we we help set up the institutional account. We set the whole thing up, other than the obviously filling out of the application.
An example of the crypto flabby service that's exactly right. What are some platforms? So yeah, other platforms, like a good way to think about this is, again, like donation method versus donor demographic. This is where we set the system right now.
About 90% of donors give the ROVs and about 90% of non-profits, except through us, directly and through integrations.
However, there are, like, platforms out there where you can accept crypto in a way that's more like a Shopify, Very low transaction fee if you want to just pop a donate crypto button on your site, um, Maybe a good example, I guess, would be like I think who would be recommendable?
Like uh well, one if you wanted to set up.
I guess the best answer actually would be setting up a Gemini account directly on your own It would be just Gemini General customer support that probably the starting point you want to make sure you set up an institutional account, not an individual account.
Then an alternative would be Coinbase. Do you want to accept more cryptocurrencies?
Of course, that like, there's an increased risk from accepting a broader pool, but there's also more donor community. So, depending on your level of insight and expertise in the area, that's an option as well.
I would say, institutional crypto accounts, those would be the two main platforms, You can access those directly, and set up an account, Um, then you're, you're part of obviously the regular customer support turned to, but you can have that account. You would just then have to login and sell the crypto for cash.
The alternatives are like, Like, one would be endowment, which is good for just accepting eat donations.
But Bitcoin and Ether kind of ... ecosystem, if you're just trying to like let's say a donor wants to send you a one-time endowment is a great option we work with that Ravi over there is awesome.
But, it's not like a fundraising platform.
So, anyway, if you have more questions, or if you're looking at something other than the ones, I'm less anxious, send it over and I can give you bullets on my pros and cons.
Going to a reputable service provider, yes, they're just saying for institutional Coutts again. Coinbase and Chairman are the two main ones that we of course prefer.
Gemini and Coinbase is an awesome company though. Also we just don't like how many, I guess, Kryptos, they've listed.
Just because people don't know enough about those new ones.
Examples of appeal is working crypto into their annual budget. Yeah, So it's, it depends on the organization.
We, pretty much all the blue chips use us because it's more of a no-brainer if you have extra resources to invest in something like this, the index and total number graphic.
We're out there for small and mid-size. The calculus is different.
Again, like, the main consideration for you all is like, does your mission translate to a general audience?
And then do you have like a stable budget and a stable fundraising approach, then I guess also marketing? Like, do you have an active social media person if you don't have those things?
If your site isn't mobile optimized, if you don't really have a full-time social media person You're like a sub million dollars budget.
I would say like focused on the P's and Q's first, like Get your organization stabilized set up. the right tracks crypto can become a distraction.
If you're small, it's not like a lottery ticket that I wouldn't put time and energy into crypto when you don't fundraise traditionally, in a very sustainable way, outside of that, If your budget is stable, your social media presence is stable.
Um, and you have the opportunity to go into this. The next question again.
Would this apply to a general audience?
If the answer is yes, then I'd say, definitely you want to accept crypto. Examples like Orangutan Outreach. They've tripled their budget this year. They were 500 grand a year, last year.
They've raised over one million dollars in crypto thrust of this year. That's again anecdotal. It's like every half a million dollars or grazes that much.
But it's an example of like the high-end insight, and then as a platform, in terms of small and mid-sized non-profits, we have hundreds of non-profits with 5 and 6 figure crypto fundraising programs.
Um, so the idea of raising, you know, 10 to 15% more on top of your annual budget with crypto, super reasonable, and that's like a mainstream crypto fund raising program.
It, again, comes down to, like if you're going to set up an account and put a button on your site, you shouldn't expect like a bunch of new crypto coming through, of course. Because, obviously, you will only get that from your existing donors. You hope to stop the ... because they've made a bunch of money.
But if you are actively fundraising crypto, then yeah. I would say, generally speaking, somewhere between select for this year, for instance, the average non-profit, we cerebral raise a little over $100,000 this year, if we remain on the current track of non-profits, routing, and money, we're racing.
Um, hopefully, that answers your question.
And now we're at the two o'clock mark. What is the time we're supposed to end on that's going to be respectful?
So, we are very fortunate not to have a back to back webinar today, and, Pat, as long as you feel like staying on for some of those folks that are here, more than happy to let you run, till you get some more questions, I'll also be respectful of your time. And for those folks who need to leave, Of course, remember, we do record this, is being recorded, and we'll send that recording tomorrow. So feel free to go on for a little bit longer, and that whenever it's good for you.
Yeah, Lots of great questions.
Check to have a bunch of questions, and I an internal mirror.
Let someone else, Because we have a lot of, a lot of good questions here. I just set the note. So, let me say it, back to the questions.
I lost the pop out here, the questions over here. Got it.
Got it, OK, good.
You'll probably just look at the same slide over and over again. Can everyone still see me?
Yes, OK, awesome.
What are your fees to manage? Yeah, so we are anywhere between two and 5%, again, back to business model stuff.
It depends on if they want active fundraising stuff, or services, rather. I should say stuff doesn't sound professional.
Active fund raising versus we have, for instance, donor advised funds use us often to build out there, background growls, and they just do.
We have one donor advised fund who's forecasting about half a billion dollars in crypto next year.
So, it's like, we're not going to drive that for them, so it's a platform that it kind of goes away. It's just, like low conversion fees.
But for charities, if it's a charity that can fundraise from our audience, you know, from new, uh, new donors, then it's, it's usually 5% total.
And then, if it's something like a church, or a foundation or group, they can't really get new donors to given a crowdfunding type way.
Then it's usually 3%.
There's the block. work with Charities in Canada, yeah. We work with a bunch of international groups.
Again, the Canadian tax incentives are really bad, but a lot of our Canadian groups get donations from non canadians just because it's, a lot of this comes down to cause because of the offset of how many donors there are, versus the non-profits accepting.
Um, what's the history of crypto? And at FTA, we touch on that.
Is it best practice to immediately transfer to USD or to hold the cryptocurrency?
This is a great question. There is no right answer there, right. So, it depends on your organization, your mission.
If you have an existing endowment, if I told you, if it, when it made more sense to hold onto crypto, when it made sense to sell it, I'd have an infinite amount of money.
I would get literally, save that. Can't answer for that. But just from the perspective of If you believe you want to build an acid over time, and you can keep a small percentage, and some of the rest of it to cache, if you wanted, right?
Yes, of course. And it's, what I would say is if you have an endowments or any sort of, if you're managing any reasonable amounts of capitalists, an individual, or as an institution.
Again, crypto is the best performing asset class of the last decade. It's best for my *** class, five years, probably, the last 2, 3 years, to go over any significant period of time.
It's outperform more than, for example, For literally, everything else for over a decade.
So, will it keep going up forever?
And at the same rate, it's like, no, like there's, there's Rich has this and calculus you have to do, but I will say is it's 100% silly.
At this point to not seriously consider diversifying into crypto if you're managing any serious amount of money, like it's, it would be absurd to not be looking at it critically. So you might go know cryptocurrency as a marketplace is very much overvalued.
Right now I'm going to sit on the sidelines, or I don't believe the underlying technology is worth what these traditional investors think it is.
And I'm actually, not into this, like, it's fine to say no to it.
But if you are managing and endowments for a university or whatever else it is, you're a church, or you just have capital that you sit on, like you gotta look at it.
So, then you ultimately make a decision as set of ratios. If you do get into what types of crypto, or you decide not to do it at all, but like, yes, absolutely. You gotta look at it for your charity. That doesn't happen. Endowment.
Like, No, you probably don't have to like create one just for crypto out. And like re-imagine the way you manage money all of a sudden.
Sometimes, that makes sense, but, generally speaking, it's not like that. You can just easily take it, like any donation method, convert out into US dollars and be on your merry way.
Hopefully, that's helpful.
I kind of talked out of both sides there, but it's, there's a calculation to add a very centralized way for non-profit accept donations, and not being cynical board of the benefits, partnering with a given block. Sure. It's a, it's a great question.
So, there's, it's not even just 30 and block, but that there are some concepts that we are built off of, and things that we applied here. That's, I think, the kind of secret sauce for our success.
Um, in short, there's no, uh, other set of organizations that are consistently fundraising crypto, It's a matter of if you want crypto to be like a consistent revenue stream, you want to attack it right now.
As a trend versus if you're looking for a donation method, you can pop on scenes, if you're the ladder, It's probably not gotta make sense to work with us if you don't want to use any of our resources or training, or, like, come to sessions, get our Marketing ... plugin to campaigns that we run.
All the stuff we do is very light lift and generally speaking, like non-profits, switch to us to do that sort of thing.
And know, non-profits plug out of it. But, sorry, insure it to answer your question. Things like the crypto giving pledge, the crypto adoption fund, cause funds and things that we've put together.
Corporate philanthropy programs, if you go 1 by 1, if there is a company in the crypto space that wants to do anything philanthropic, where they go to for that.
So the major exchanges like F, T X, and Gemini, like these big companies that do crypto payments, the majority of serious crypto flabby programs, they go through us, because we build them out for them.
As a result, those integrations on those platforms to give to charities, and then the programs they run over there, their users or their employees are giving to charity like those, follow through us, because we put in the work, we build that out.
For the crypto giving pledge. If you're a high net worth person or company who wants to donate 1% or more of your crypto to charity each year, we run that. So we built that campaign out.
We have Tony Hawk and Rainn Wilson and a bunch of crypto billionaires and companies that throw their capital through that.
We build those sorts of campaigns out again because we're at this intersection that we run and monitor, so that's tens of millions of dollars in annual considerations are ready right there.
We run crypto giving Tuesday and back season, all the companies and influencers encrypted plugin to that. That's usually mean, this year, we're anticipating at 50 to $100 million in volume right there.
And 80% of their donations we process come through those campaigns and programs that we run, including people just going online, going what charities can I give crypto to? And then landing on the given block to make a donation.
That's the value proposition, is that, quite literally, 80% of the volume we process, we're regenerating lot of that just comes down to building incentive models for charities to fundraise together, to create incentive models for people to donate more than one charity at the time, that we've built the platform out. Very differently.
Crypto Adoption Fund allows the donor to give to, literally all of the charities we support and neglect just to reduce friction. And it's kind of a cool philanthropic experiment that a lot of donors are using. They really just want to check out for a tax incentive, and they don't want to be burdened by the choice, an individual charities that ends up being.
Yeah, this is free pool of money that goes out to members of the platform.
Just a comprehensive variables we work on, but in short, if you just want to pop like its own crypto button on your site, We have that functionality, but we're probably doing a lot of things you don't want.
If you're not taking crypto seriously, and you just want to, you know, check the box, then you probably want to use something. That's more like a Shopify, but for, for crypto payments.
Um, having someone to learn about crypto, god, I wish I had a simple answer for that. Learning about crypto can meet a lot of things. If people to learn about crypto philanthropy, of course, recommend our site just, like, read their year of the contact anyone, or get attached, obviously.
But there's tons of stuff you're going to read out Without, like, anyone from my team.
Like Hassling, you, if you're still just trying to learn, we have just put out a ton of educational content.
And if you're trying to learn how to invest, like, that's, unfortunately, gotta be on you. There's a lot of reasons to invest in things, or not.
Given the demographic, if you found private schools to be good non-profits, utilized crypto donations, universities, it's one of our biggest growth areas this year, universities and faith.
In terms of donation volume, for universities in particular, because they're graduating people into the workforce.
Like those young donors who are getting churned out year over year, like super high hit on crypto getting. Of course, just based on the demographic overlap.
For younger schools, obviously, you like, you have a longer rate to try to get return. You're not just getting folks immediately out of each class who are graduating into it.
So, you'd have to have maintain contact with your donor demographic that we have lots of private schools that also ticket. Universities, have bigger brands. And like that, that class that enters the workforce every year, very directly with the point contacts and they crush it.
Then private schools do well, but it's, it's more, based on like it, or you practice school in Silicon Valley, with like a tech program, or a segment. Of course. You gotta be doing it and if you're not, then it's a matter of how big is their school, How big is their reach? How many young donors are still in touch with? If we have 100,000.
Yeah, there's probably enough crypto out there. And that's where we should be investing in hooking them back into it. More tax optimized donation method.
I wish I had simpler answers for all of you, and I'm sorry, for talking so fast.
Preferred Exchange Pro, Yeah, again, back the same thing.
Um, this is very sweet from David. I'm going to read it out loud just to toot my own horn.
Maybe because I'm a complete novice in this space, we hedges the compliment, but he said, This is the most informative webinar, I've ever, et cetera. David!
I like you, You made me feel good today. So, thank you. It makes me feel good to keep the. I really appreciate that.
Um, David, you are the best webinar audience member I've ever had.
Sorry about that. How is that? If you're reporting different than traditional donations, if you accept stocks?
Super similar, Pretty much the same process.
If you don't, except stocks, I don't want to get into all of the differences of it, but it's pretty much anyone who is an accountant or a tax advisor, whoever, like they're, they're going to note that the process, because it again, parallel stocks.
It's it's not I'm not our accountant, unfortunately, but it's not intricate. All of our non-profits do it.
And it's not like at the end of the year, everyone's freaking out. We had a lot of questions. It's everyone usually results that internally. We get very few questions from anybody's team.
So apparently, it's pretty pointblank We can receive crypto but haven't gotten donations. Exactly. Right. Which is why we say this is why we exist. Sorry. I know, not supposed to pitch, we've talked to marketing companies about posting, had to reach crypto users, But they're expensive.
Yes, they're probably not focused on like non-profit Crypto stuff specifically. Hacking on Profits, get in front of crypto users. They don't have a lot of money to spend on ads.
Again, if you want to, like Freeload offer last, I would check out our site.
We've got blog posts, and everything else, like, if you don't wanna work with us directly, or already setup, don't want us to, like, set you up with a new thing. I promise it is easy if you want to switch, but you definitely don't have to. Just go on our site, We have blog posts about, like literally every aspect of crypto marketing.
and fund raising.
We're developing new stuff every time. We do that, all staff, per sorry, all clients meeting tomorrow.
We're doing like a whole rundown on like the New Trends and how to Target for end of year, including how to build ads that effectively, but we have a lot of that stuff publicly. So you can definitely freeload off of us.
We put a lot out there so that hopefully people see the expertise and the value, and ultimately sign up.
But check out our site, if you wanna get in front of crypto users and don't have money to spend on ads, I would do that.
And then also, like, if you want to follow us on social, you can see what we're running.
Campaigns, you can literally just like use the hashtags, try to like freeload on campaigns, is that we're doing, it won't be as effective, but at least you're not trying to re-invent the wheel, which I completely agree with, like, try to hire a marketing firm in.
The ground up is so unbelievably expensive and then also trying to figure out how to like message to crypto donors as individual non-profits as absurd.
Like, there needs to be central sources of truth, which we're trying to build out and provide.
Let me catch here, Pat.
Sorry about that.
That's at 157 0 PM, So that's pretty deep to the webinar, Hopefully, everyone else could hear.
How long does it take to get set up again like the the application is super easy to just submit the app I shouldn't say super!
It takes like an hour, so it's not an easy app and that's a financial That's not ours That's the gemini like compliance thing.
Because they don't let random people set up institutional accounts. That's also where the security and the regulation comes in.
That's the hardest part, So you just gotta fill out a financial app or they ask like all these details.
Actually, once it's approved, we send a widget, which is literally copy and paste. So, if you've ever added, or your web person has added a YouTube video to a page, it's the exact same bed.
You just paste it on your website.
Um, they're easy.
Hope I'm saying your name, right ruhollah said, hottel slash then maybe they say hurdle, that still like a heated debate a community.
But, yes, hottel grid, that just means hold, it's a crypto investor, then. That is not financial advice.
Top five Kryptos, most donated, it's a great question. I probably shouldn't hit on this.
one of the most commonly donated which is actually tanking, are our average donation size, now, towards the beginning of this month, which is pretty money is like the ...
community has been going all in on giving. They like to give what they consider hilarious amounts, money.
The vast majority of gifts we get, like, this is how pervasive and strong the culture is.
We're getting hundreds on a daily basis now.
Or either 420.6, 9, or just, like 69.42, or, like, whatever, Like, they just send those, because they think that's hilarious.
You're giving it to charities so it doesn't bother us at all, but doge in terms of number of individual donors has exploded recently. They've really taken on the Charity Staff partially because we're doing Team sees. They did the team trees campaign with like Elon Musk and all those folks last year the year before.
And then became a client of ours. The TMC's campaign is like driving. A lot of those ...
donors, Ethereum last year was probably somewhere between 10 and 20% of our volume, Bitcoin, making up 50% plus, like it was really dominant.
This year, Ethereum eth is just passed bitcoin, Ethereum is that much, or It's kind of exploded that much, some of that is ..., that's driving that. And then there's also a movement called the five bit different crypto is you can launch off of Ethereum that have driven a lot of wealth and traffic.
So, a theorem in Bitcoin, like the two leaders, in terms of donation volume, and then there are a handful of smaller all coins, but like those three are definitely the big three, right. Like, that's where the most excitement a line and the donation bonus is coming from.
Is the given block compatible with CRM systems? Very good question. There's literally only one non-profit CRM provider that has any crypto integration that's Neon.
Because they integrated with us, we're pushing very hard for, quite literally, every CRM provider to add, like direct crypto integrations, just to make it easy for our data to transport, or import directly.
However, they don't exist yet. But yes.
We're talking to Salesforce and Blackbaud and everyone else would be able to knock them on the head and say, yes, this is a priority, especially if you already take crypto, even if it's, it's not just for our data, but just to make it easy to import crypto data, tag it as what crypto, et cetera.
Platform should app that.
So, we're working very hard on it.
Giving demographics you think prison reform, re-entry has a place in the ecosystem. Definitely.
I always say this because we get non-profits asking like, Hey, we are a no hunger organization out of Iowa, or whatever it is, just like how are hunger organizations in Iowa performing?
It's like, that's not really how this is work today.
The vast majority of, like, what works?
Versus what doesn't test the way that non-profits are marketing to this community versus, um, how notable the brand is like, one concept person other side? We have a dominant non-profit type that gets the most.
We have lots of random organizations like, no, a theater in Hawaii.
Or, you know, an animal shelter in Arizona, or whatever it might be.
And the ones who do well do well, pretty much regardless of the subject matter.
So the answer is, Yes, prison reform re-entry is a universal concept. People would be interested in so long as the way the key message.
Andres is compelling to people outside of your immediate Saturday.
Then crypto has a great spot for you, for sure.
Again, if you have a stable budget and a marketing person, et cetera, crypto is not like a silver bullet.
As their special language needs be including acknowledgements. one big thing is they don't say what the crypto is worth.
I know that sounds like a weird thing to say, but pretty much, the donor, and the donors' responsibility from a tax standpoint is to decide, not decide, But, but figure out what it's worth and report as such.
Um, And if you put a certain number in, and it's like off, because they sense that one second or whatever before it got to you, it's off by a couple of cents, and that can be It can cause like the need for reconciliation.
All you tell the donor in that receipt is like You said, This number of units of this cryptocurrency to us, or a non-profit E I N, phi, 1 C 3 all the other good stuff like your address.
Um, Then, yeah, you send that information, that transaction ID from the Blockchain, all those things are what pull-ins ours.
Rolla said, Great webinar, thank you so much.
You keep, you've already convinced your organization to create an ... award for donors. Here's the thing, I might be wrong.
Like, I'm not a lawyer, I'm just always like extra careful about things that like one satellite, they'll take a lot of time. And then to seem like there could be regulatory concerns. I might be wrong on that.
I know we haven't deeply considered it, but we kicked it around a couple of times before, and if that's, like more of a word on the street version of what I'm saying.
Since you're already moving in that direction. You've got folks who are talking about it.
Please, I would just say, talk to someone, knowledgeable, and consider the option of being mentored by someone else that you partner with.
For instance, versus you mentoring them from the inside out just because that could, No, you could be a financial entity.
And then the, what you're creating could be securities, like, they might have this, this language wrong. But I would just please, yeah, make sure that you're not doing saying that one creates an accounting and time type nightmare. And then to there's not a regular regulatory concern that could jeopardize your your mission.
It's crypto getting concentrated in certain regions. Now, I mean, for sure, like a little bit, like there's more and, say, major cities, major metropolitan areas, but like any major city at this point has like significant in crypto.
Well, just because there's so much money in it.
for none, I guess what I'd say is, like, however, the non-profits who fundraise it most effectively, a lot of them are. not that, it's what you would expect in the same way, like, Go fund me here.
Any other crowdfunding concept would work, Like a lot of the groups that do the best for us, are like these local, interesting things. But there's like a farm somewhere, that takes care of animals, or like a women's shelter. In a certain location. And, like people all around the world, think, it's cool to see that there's like a women's shelter somewhere in the world that wants to do XYZ.
And some millionaire in Singapore says like, no, they had a personal experience, Whatever it is, They just dump a crypto nation on that charity. Because it plucks there are trained as long as your mission, I guess, is compelling to a donor. no matter where they said, That's the bigger variable, plus the way you fundraise. It's not like if you're a non-profit in Silicon Valley, you'll just be able to pop up a crypto button and get a lot of money.
It has much more to do with like, how you fundraise from your call to action and whether or not it's universally compelling.
We train and donate service dogs to those with disabilities. That's very cool.
This be a good option for us. I can't say universally. But I would say like if anyone who's still on air as a question, you can pull get demo to run through the tech.
They can tell you the value proposition from our side of big block dot com.
But you can also, just like in general, again, back to my core bullets here, like, if you don't have a full-time social person, and your site isn't mobile optimized, I wouldn't go on on crypto.
It can be a distraction if your organization is, has a stable revenue budget.
I'd say, Yeah, crypto is a dominant enough donor demographic to where, like you should have that as an option, at the very least, and then to hopefully attack it more directly, and try to create a pillar of welfare. So much green grass.
Um, but it really, again, comes down to, Yes. Your mission is great, though, from a crowdfunding standpoint, like all of the things you're saying, serving veterans, first responders and civilians, your service dogs, being donated, people with disabilities.
Like, these are all things that, I think, from a universal human perspective, are compelling, Which helps with a new donor audience, which, for the most part, crypto is new donors, unless you're a really big charity with an existing donor base, whereas, you, then, of course, want to take crypto just for them.
Thank you, David.
If I chime in just super fast before I forget, So, I know, so, you may may not know, but this webinar is one of the more shared webinars, And there are a lot of people asking about it.
And so what I'm gonna do for folks right now is just in your chat box there, questions box, You can actually see a link to our partner at non-profit Library.
Where path's teams are caught himself, are going to be presenting in much more detail, the platform of the given block, So you can see how it works in much more detail. Totally different. That link is there, Registration is limited. So, do feel free to register and share it with your colleagues, because some people seem to love being getting invited to this one.
So feel free to use that, and if for some reason, you don't get in, we'll send you the recording, OK, please feel free to Awesome. That's that's the end of the line. You're right on the next presentation, Jay.
Forgot about toward the end of this second answer, Suddenly these houses, like we're going to run through, like the actual, like, how the account logs into, you know, time of the widget, walk through the donation process, the campaigns, and whatnot.
Um, that's yet a lot of thank you's here at the end, which I really do appreciate. Thank you all for listening.
Should I give contact information for the given block? or how do we? And that's because, again, I know it's not like commercial.
Absolutely. So, I can grab the link, and I'll put it in there and in just a second.
And, or, you can just throw it in there, if you want.
Just in case anyone wants to go check it out, I got it. I'm multitasking over here, typing it over and grab it in there, and, oh, wow, there are just so many people saying Thank you, and we love that, and we really hope you love being a charity, how to pat. Thanks so much for this webinar.
It's just so informative and you explain things so well, and I just appreciate how you present.
So thank you so much for that, and to our community, We really love having you in the Charity Howitzer community, thanks for being here and come back at our next webinars and we'll see you soon.
Yeah, Thanks so much for having me.
And yeah anyone has questions, there's obviously the follow up on, what we'll do a demo on route to the product and then the given block dot com is our site at the given block on social.
I'm Pat Duffy for our co-founder and yeah.
Thank you guys for for coming um and hopefully hear from him Thanks. Have a great day everyone.
You will have our slides and webinar recording in your CharityHowTo library? by tomorrow morning. So just make sure to take care of that and also please complete the survey that will pop up once we close the webinar because your comments always helps us improve our content.
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