Author: Kathy Ryan

Major Gift Fundraising is Like Dating – 4 Steps to Success

This a guest blog post by Kathie Kramer Ryan, founder of Arroyo Fundraising Would you ask someone to marry you on your first date? Chances are, no way! It’s just as unlikely that you—as a development professional—would ask a prospect to make a major gift to your organization during your first meeting. If you are planning or implementing a major gifts program, it’s a great time to review these 4 Steps to Fundraising Success. Step #1: Identify First, you’ll want to identify prospects who have the potential to become donors to your organization. Prospects may include friends and colleagues of your current donors, board members, committee members and other stakeholders. Consider former board...