--- title: CharityHowTo Blog | Gary Wholfeill description: "Gary Wohlfeill is the Director of Marketing at CrowdRise. He works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Gary has been named as having the “3rd best haircut of people under 6 feet tall at CrowdRise” and hopes one day to slip to 4th.\n\nCrowdRise is the world’s largest and fastest-growing fundraising platform dedicated exclusively to charitable giving. CrowdRise is used by millions of individuals to raise money for their favorite charities and causes.\n\nTens of thousands of charities and events, and many of the most famous artists and athletes in the world use CrowdRise to creatively unlock the power of their crowd and raise hundreds of millions of dollars to support positive social missions." --- [![CharityHowTo](https://blog.charityhowto.com/hs-fs/hubfs/CharityHowTo_February2020%20Theme/Images/header_logo_new.png?width=240&height=64&name=header_logo_new.png "CharityHowTo")](https://www.charityhowto.com/) - [Blog Home](https://blog.charityhowto.com/) - [Nonprofit Training](https://www.charityhowto.com/nonprofit-webinars) - [Google Ad Grants](https://googlegrants.charityhowto.com/aioggs) - [About Us](https://www.charityhowto.com/about) - [Contact Us](https://www.charityhowto.com/contact) - [Membership](https://membership.charityhowto.com/) # Author: Gary Wholfeill ## [Social Media Fundraising In The Real World](https://blog.charityhowto.com/social-fundraising-in-the-real-world) [nonprofit social media](https://blog.charityhowto.com/tag/nonprofit-social-media), [Social Media for Nonprofits](https://blog.charityhowto.com/tag/social-media-for-nonprofits) August 16, 2021 [![Social Media Fundraising In The Real World](https://blog.charityhowto.com/hs-fs/hubfs/Social%20Media%20Donations.jpg?width=409&name=Social%20Media%20Donations.jpg)](https://blog.charityhowto.com/social-fundraising-in-the-real-world) INTRODUCTION Social fundraising is a critical concept to understand, but can also be a confusing and complicated one. The focus of this series is to explain the five key concepts introduced when social fundraising is added to nonprofit fundraising campaigns. A fundraising campaign can include an annual donation request, dinner or gala, a peer-to-peer campaign, an organized 5K, etc. This social media training for charities is a must-read! How to use this guide By the end of this series, our goal is to have communicated the value and opportunity, core principles to follow, and some next steps in order to use the power of social fundraising to benefit your organization. There are five key... 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