Author: Gary Wholfeill

INTRODUCTION Social fundraising is a critical concept to understand, but can also be a confusing and complicated one. The focus of this series is to explain the five key concepts introduced when social fundraising is added to nonprofit fundraising campaigns. A fundraising campaign can include an annual donation request, dinner or gala, a peer-to-peer campaign, an organized 5K, etc. This social media training for charities is a must-read! How to use this guide By the end of this series, our goal is to have communicated the value and opportunity, core principles to follow, and some next steps in order to use the power of social fundraising to benefit your organization. There are five key...