Author: Ephraim Gopin

Every single donor moves through a cycle once a nonprofit organization identifies them as a potential supporter. That cycle is what’s known as the “donor cultivation cycle.” And it includes every step a donor takes. From the moment they’re identified by the nonprofit organization to when a nonprofit stewards their gift. But there’s a key element of the donor cultivation cycle. That’s the “cultivation” part. We’re going to focus on donor cultivation so your nonprofit can build better relationships with your donors: What is Donor Cultivation? Donor cultivation is the building of genuine, authentic relationships among your supporters. Rather than treating them like a dollar sign, your...