CharityHowTo Blog

7 Reasons To Focus On Monthly Donors

Written by Erica Waasdorp | Jul 19, 2021 11:00:00 AM

Donors young and old are interested and willing to give monthly

You allow the donor to make a difference in a way that's convenient and affordable to them.

 

2-5x

Monthly donors give more money. Typically they give two to five times more. And it is unrestricted.

 

 

It is not expensive to get started with monthly giving. You already have the tools in-house with your payment processor, donor base, and email program.

 

Monthly donors will continue to make extra gifts if asked and can be upgraded at least once a year.

 


Monthly donors will provide the funds you can count on, month after month. You can plan your cash flow better and you'll know funds will come in no matter what.

 

 

6x

Monthly donors are six times more likely to leave you something in their will.

 

90%

Monthly donors retain at 90% or higher (compared to 45% otherwise).

 

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To learn more about donor relationships and acquisition, CLICK HERE!