Category: year-end-appreciation

Why Donor Appreciation is Crucial This Time of Year!

Guest blog post by: Margaret Battistelli Gardner A special holiday poem (with great apologies to Clement Clarke Moore and Henry Livingston Jr., each of whom was credited at different times with writing the original “Twas the Night Before Christmas”) ‘Twas a few days before year-end and all through the land Nonprofits were scrambling to put out a hand. Donors’ mail and inboxes were stuffed to the hilt With asks and appeals and a wee touch of guilt. Fundraisers were huddled, awaiting the cash, Ignoring, just maybe, they’d been a bit crass. These donors, they knew, keep them sustained And deserve so much more than the same old refrain. When out of the slush pile arose something new – A note...