Category: how-to-talk-with-corporations

Corporate Social Responsibility: How to Secure Corporate Support

Corporations invest in social responsibility programs and activities to support their triple bottom line: people, profits, and the planet. Companies are smart to be concerned about corporate social responsibility (CSR), both because CSR is a driver among consumer groups and because some labels— think “organic,” “recycled,” “smaller carbon footprint”— are generally more costly for companies to attain, thereby reducing shareholder profitability. A corporation’s long-term success is based on its ability to balance the vision against the interests of key stakeholder groups. As a for-profit company, my company–JustWrite Solutions–considers these questions all the time. We have a formal...