--- title: "Social Media Strategy for Nonprofits: Insights to Grow Your Reach" description: Get expert nonprofit social media tips from Taylor Shanklin to boost reach, plan better content, and grow your audience—organically or with ads. image: https://blog.charityhowto.com/hubfs/POST%20INSTAGRAM%20-%20FACEBOOK%20-%20LINKEDIN-3.png --- [![CharityHowTo](https://blog.charityhowto.com/hs-fs/hubfs/CharityHowTo_February2020%20Theme/Images/header_logo_new.png?width=240&height=64&name=header_logo_new.png "CharityHowTo")](https://www.charityhowto.com/) - [Blog Home](https://blog.charityhowto.com/) - [Nonprofit Training](https://www.charityhowto.com/nonprofit-webinars) - [Google Ad Grants](https://googlegrants.charityhowto.com/aioggs) - [About Us](https://www.charityhowto.com/about) - [Contact Us](https://www.charityhowto.com/contact) - [Membership](https://membership.charityhowto.com/) No video selected Select a video type in the sidebar. Social Media Strategy for Nonprofits: Insights to Grow Your Reach 3:19 [Home](https://blog.charityhowto.com) Social Media Strategy for Nonprofits: Insights to Grow Your Reach # Social Media Strategy for Nonprofits: Insights to Grow Your Reach [Taylor Shanklin](https://blog.charityhowto.com/author/taylor-shanklin) April 9, 2025 [nonprofit social media](https://blog.charityhowto.com/tag/nonprofit-social-media), [Social Media for Nonprofits](https://blog.charityhowto.com/tag/social-media-for-nonprofits), [nonprofit management](https://blog.charityhowto.com/tag/nonprofit-management), [nonprofit social media marketing plan](https://blog.charityhowto.com/tag/nonprofit-social-media-marketing-plan), [Nonprofit Professionals](https://blog.charityhowto.com/tag/nonprofit-professionals) Comments [No Comments](https://blog.charityhowto.com/nonprofit-management-leadership-which-training-topics-matter-most-0-1-0-0-1-1#comments-listing) - [Tweet](https://twitter.com/share) [Get the free On Demand version here.](https://www.charityhowto.com/nonprofit-webinar/Social-Media-for-Nonprofits-Training) Social media is constantly evolving, and for nonprofit professionals, keeping up can be overwhelming. In this blog, we break down the key takeaways from **Taylor Shanklin's** expert webinar to help you level up your nonprofit's social media game—from content planning to hashtags, organic growth, and paid ads.  **Why Social Media Still Matters for Nonprofits** -You may be wondering, "Is social media still worth the effort?" The answer is yes—but only if you're intentional. Social media helps nonprofits: 📈 Increase visibility and awareness 👋 Engage donors, volunteers, and program participants 🌐 Drive traffic to your website 🙌 Build community and trust The key is to create content that connects with your audience and aligns with your goals. **Plan Your Content with Purpose** - Without a plan, even the best ideas fall flat. Taylor recommends: 1. **Choose a tool:** Trello, Asana, spreadsheets, or scheduling tools like Publer work great. 2. **Plan quarterly themes:** Align content with seasons, campaigns, or awareness days. 3. **Mix it up:** Share awareness, storytelling, fundraising, and event-related content. *Example weekly grid:* - **Week 1:** Awareness (user-generated content, tips) - **Week 2:** Program impact (infographics, behind-the-scenes) - **Week 3:** Consideration (FAQs, testimonials) - **Week 4:** Decision (calls to action, event sign-ups) **Master Hashtag Strategy ** Hashtags help new people discover your nonprofit. Use them like SEO for social platforms: 🔹 Combine broad (#Nonprofit) and niche (#STEMeducation) hashtags. 🔹 Use fewer on Facebook (2–3), moderate on LinkedIn (3–5), and more on Instagram (10+). 🔹 Try tools like [GrabTag](https://grabtag.com/discovery) to research hashtags. *Pro tip:* Use hashtags that match the content’s theme, community interest, and mission. **Grow Organically with Engagement ✨** You don’t need a big ad budget to grow. Try this: 👍 Like and comment on others’ posts—especially partners, donors, and influencers. 👥 Join or create Facebook Groups to build niche communities. 👁️ Show up consistently—the algorithm favors active pages. *Remember:* Authentic engagement = stronger relationships = more visibility. **Paid Ad Tips for Facebook & Instagram 📊** Running ads? Here’s how to make them count: 1. **Use Meta Ads Manager** (not just "Boost Post") to get full control and better targeting. 2. **Set a basic funnel:** - **Cold audience:** Tell them who you are - **Warm audience:** Show impact (testimonials, video stories) - **Hot audience:** Urgency and direct ask (donate, register, volunteer) 3. **Start small:** $200–$250 test campaigns can provide great insights. 4. **Track conversions:** Set up Facebook Pixel and use UTM links to see results. **Social Media Tools Worth Trying 🛠️** - **Canva**: Design graphics (free premium for nonprofits!) - **Publer**: Affordable scheduling + Canva integration - **Cloud Campaign**: Best for larger teams managing many profiles - **Envato Elements**: Unlimited templates, graphics, and stock content **Final Thoughts** Social media success is about **consistency, clarity, and creativity.** Start where you are, focus on a few platforms, and refine your approach over time. 📅 Want to dive deeper? Watch the full [**Free Nonprofit Webinar**](https://www.charityhowto.com/nonprofit-webinar/Social-Media-for-Nonprofits-Training) recording by Taylor Shanklin on CharityHowTo and take your social media strategy to the next level. #NonprofitMarketing #SocialMediaStrategy #DigitalFundraising #TaylorShanklin Topics: [nonprofit social media](https://blog.charityhowto.com/tag/nonprofit-social-media), [Social Media for Nonprofits](https://blog.charityhowto.com/tag/social-media-for-nonprofits), [nonprofit management](https://blog.charityhowto.com/tag/nonprofit-management), [nonprofit social media marketing plan](https://blog.charityhowto.com/tag/nonprofit-social-media-marketing-plan), [Nonprofit Professionals](https://blog.charityhowto.com/tag/nonprofit-professionals) Enter your email address below to begin receiving invitations to our latest FREE, premium, live, and on-demand nonprofit training webinars! ### Recent Posts ### Categories - [Fundraising (79)](https://blog.charityhowto.com/tag/fundraising) - [nonprofit marketing (46)](https://blog.charityhowto.com/tag/nonprofit-marketing) - [Donor Management (35)](https://blog.charityhowto.com/tag/donor-management) - [Nonprofit Tips & Tricks (35)](https://blog.charityhowto.com/tag/nonprofit-tips-tricks) - [Nonprofit Professionals (25)](https://blog.charityhowto.com/tag/nonprofit-professionals) - [nonprofit fundraising (22)](https://blog.charityhowto.com/tag/nonprofit-fundraising) - [Social Media for Nonprofits (21)](https://blog.charityhowto.com/tag/social-media-for-nonprofits) - [grants (20)](https://blog.charityhowto.com/tag/grants) - [Grant Writing Tips (18)](https://blog.charityhowto.com/tag/grant-writing-tips) - [Cultivating donors (17)](https://blog.charityhowto.com/tag/cultivating-donors) - [Donor Relationships and Acquisition for Nonprofits (17)](https://blog.charityhowto.com/tag/donor-relationships-and-acquisition-for-nonprofits) - [best fundraising (17)](https://blog.charityhowto.com/tag/best-fundraising) - [monthly giving (17)](https://blog.charityhowto.com/tag/monthly-giving) - [AI for Nonprofits (16)](https://blog.charityhowto.com/tag/ai-for-nonprofits) - [Nonprofit Grants (16)](https://blog.charityhowto.com/tag/nonprofit-grants) - [Nonprofit Organizations (16)](https://blog.charityhowto.com/tag/nonprofit-organizations) - [Nonprofit Technology (16)](https://blog.charityhowto.com/tag/nonprofit-technology) - [marketing (16)](https://blog.charityhowto.com/tag/marketing) - [nonprofit management (16)](https://blog.charityhowto.com/tag/nonprofit-management) - [AI (15)](https://blog.charityhowto.com/tag/ai) ![Get Invited to FREE Nonprofit Trainings!](https://blog.charityhowto.com/hs-fs/hubfs/CharityHowTo_February2020%20Theme/Images/980ccb3d64561539002508-training-icon-01%20(2).png?width=142&height=115&name=980ccb3d64561539002508-training-icon-01%20(2).png "Get Invited to FREE Nonprofit Trainings!") #### Get Invited to FREE Nonprofit Trainings! 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