By Sabrina Walker Hernandez
I'm thrilled to share my insights on one of my favorite topics: nonprofit boards and governance. Having served on various boards, I know firsthand how crucial they are to the success of an organization. In this post, I’ll guide you through key strategies for navigating governance and crafting effective board agendas. These tips helped me grow my nonprofit’s budget from $750,000 to $2.5 million and improve board engagement, fundraising, and retention.
Effective board meetings are crucial for nonprofit success. They're not just routine gatherings—they’re opportunities to inspire action, drive strategy, and engage your board in meaningful ways. I’ve been on both sides, as a nonprofit leader and a board member, and these meetings have the potential to motivate and energize your board to take ownership of your mission.
Before the meeting, it’s essential to create the right atmosphere. A few things to consider:
Location Matters: Holding meetings where services are provided allows board members to experience the mission in action. For example, when I was CEO of an after-school program, we held meetings at our service location. Board members could see the “controlled chaos” of parents picking up their kids and staff hard at work. This motivated them to take more ownership of the organization’s needs, such as fundraising for a new building.
Food and Comfort: If meetings are around lunch or dinner, provide food! You can even ask local restaurants to sponsor meals, which we did by giving them a brief moment to introduce their business to board members. It’s a great way to engage the community while keeping meetings efficient and enjoyable.
Ensure that all meeting materials, such as board packets and financial reports, are sent out 72 hours in advance. This gives board members enough time to review and come prepared for meaningful discussion. Remember, sending materials last minute reduces engagement, and your board members won’t be prepared for effective decision-making.
A timed agenda is essential. Here's how to structure it for maximum efficiency:
Roll Call and Quorum (1 minute): Start by establishing quorum quickly and efficiently.
Mission Moment (5 minutes): Kick off the meeting with a real-life success story. Whether it’s a testimonial from a client, a cute animal, or a video showcasing the impact of your work, this helps board members reconnect with your mission. These moments can later be shared with the community for fundraising and advocacy.
Consent Agenda (2 minutes): Bundle non-controversial items (like meeting minutes, financials, CEO reports) into a single motion. Send them out in advance and encourage board members to ask questions beforehand to streamline the approval process.
Discussion and Approval of Key Items (10 minutes): Reserve time for topics that require deeper board engagement, like resolutions or significant budget changes.
Board Education (20 minutes): It’s essential to keep your board informed and engaged. Incorporate short training sessions or collaborative exercises on fundraising, advocacy, or governance. For example, have board members write thank-you notes to donors during the meeting or discuss recent fundraising efforts.
Strategic Goals (40 minutes): Dedicate this time to discussing your organization’s strategic plan and goals. Use this time to focus on key areas like resource development, event planning, or annual campaigns. End the discussion with a “generative question,” such as, “Who is the last organization you gave to, and why?” This can spark insightful discussions about board giving and storytelling.
Following this meeting structure leads to:
Yes, creating an efficient, well-structured board meeting takes time, but the rewards are immense. Your board will be more engaged, take more ownership of fundraising, and feel more connected to your mission. It’s an investment in your organization’s future that will pay off in increased revenue, stronger relationships, and long-term retention.