Author: Erica Waasdorp

7 Reasons To Focus On Monthly Donors

Donors young and old are interested and willing to give monthly You allow the donor to make a difference in a way that's convenient and affordable to them.   2-5x Monthly donors give more money. Typically they give two to five times more. And it is unrestricted.     It is not expensive to get started with monthly giving. You already have the tools in-house with your payment processor, donor base, and email program.   Monthly donors will continue to make extra gifts if asked and can be upgraded at least once a year.   Monthly donors will provide the funds you can count on, month after month. You can plan your cash flow better and you'll know funds will come in no matter what.  

How to Make Monthly Giving Easy in a Nutshell

By Erica Waasdorp, A Direct Solution, author of Monthly Giving. The Sleeping Giant and Monthly Giving Made Easy How to Make Monthly Giving Easy in a Nutshell Monthly giving is not hard. It doesn’t require much investment at all, and a little bit of time and effort go a long way. I hope this will help you change your mindset, and you’ll find that monthly giving truly is very easy. Why?

Top 7 ways to Find New Monthly Donors Right Now, even during the coronavirus.

First, let me start by asking: I hope you’re doing okay?  I hope your event cancellations; the staying at home; the working from home; with or without kids who now must be homeschooled; and perhaps worries about parents or other family members aren’t driving you totally crazy.

Ask a Nonprofit Expert – Answers to 7 Questions about Starting a Monthly Donor Program NOW.

As a follow up to the recent free webinar ‘7 Reasons why you should start a monthly donor program NOW’, we’re happy to share the answers to some of the questions we didn’t have a chance to answer during the webinar. 

Best practices for recognizing, thanking and retaining monthly donors

This is probably one of the most common questions I get whenever I’m presenting a webinar or an in-person session or workshop: “How do I best recognize, thank, cultivate and retain my monthly donors?” 

The Most Effective Direct Mail Packs for Nonprofits | CharityHowTo

  Blog post by Erica Waasdorp I hope you were convinced from one of my earlier blogs that direct mail for nonprofits is still the most effective way to generate donations from your existing donors and generate new donors.  The next question you might ask yourselves then is how often and how can you best reach out to your donors, so they’ll be most likely to respond.  Let’s start with how often you can reach out to your donors, so they’ll continue to love you. It’s always one of my favorite questions to ask at a webinar: How often do you send appeals to your donors now? Sadly, most nonprofits are not reaching out to their donors enough! I typically see many who answer once or twice a year....

5 Ways to Add a Monthly Giving Ask to Your Appeals | CharityHowTo

Blog post by Erica Waasdorp

Segmentation is the key to your nonprofits direct mail success

Blog post by Erica Waasdorp

Why Direct Mail Fundraising is Better This Year-End Giving Season

Blog post by Erica Waasdorp This past weekend, I spent several hours going through the stack of direct mail packs I had  received in the past two weeks. I reviewed each one, identified organizations I’d like to donate to and then I scanned in those that could help give me some new ideas for year-end giving appeals for organizations I work with.  Every year around this time, I talk to nonprofits, struggling to decide if they should send out a direct mail appeal at year-end. Sadly, every year, some organizations drag their feet too long  that they end up missing out on the best time of the year to generate the funds they need to support their mission!  Why does this happen? I think there are...

Using a Match to Increase Your Nonprofits Monthly Giving Success

Blog post by Erica Waasdorp

3 Case Studies that Prove that Nonprofit Direct Mail Still Works in 2019

Blog post by Erica Waasdorp, Charity How to Presenter, Author, Blogger and Nonprofit Library Contributor  I grew up with and in direct mail. I was fortunate to work at Reader’s Digest (RD) in Amsterdam right after college and it really shaped the rest of my career. I’ve always loved direct mail because you can measure results, but nothing beats seeing the boxes and boxes filled with responses coming back.  I was ‘hooked’ on direct mail and all of us direct mail ‘nerds’ at RD loved recieving the latest direct mail samples sent to us from countries like the U.S. Australia, Canada etc.  The general rule of thumb was that if direct mail packs worked in those countries, they’d most likely also...

How To Set Up Your Nonprofit’s Website For Monthly Giving

Blog post by Erica Waasdorp

The 5 Key Components of a Successful Monthly Giving Program | CharityHowTo

Blog post by Erica Waasdorp Setting up a successful monthly giving program doesn’t have to be difficult, as long as you keep these key components in mind. Let me share the top 5 with you: Commitment Accountability Preparedness Detail orientation Persistence For a successful monthly giving program these apply to the person who’s interested and willing to grow the program as well as to the program itself. Let’s take them one by one.

How to Grow Your Monthly Giving Program from Good to GREAT

Blog post by Erica Waasdorp

Drink Your Own Kool-Aid…Start Monthly Giving to Your Own Nonprofit

This past week I heard this expression several times, so I wanted to explain why it’s especially important when it comes to monthly giving. Let me start with the Wikipedia definition: “Drinking the Kool-Aid” is an expression commonly used in the United States that refers to a person who believes in a possibly doomed or dangerous idea because of perceived potential high rewards.”

Direct Mail For Nonprofits – The Number One Thing To Consider Before Sending Your Next Campaign

Blog post by Erica Waasdorp

How to Raise More by “Upgrading” Your Monthly Giving Donors

Blog post by Erica Waasdorp

How to Save Money on USPS Direct Mail Postage with Barcodes

Do you ever wonder how your USPS direct mail gets to your donor’s mailbox? And how you can use best practices to save money on all of your nonprofit USPS direct mail campaigns? Have you ever been to the National Postal Museum in Washington, DC? It’s located right next to Union Station and access is FREE.  The museum shows in interactive ways how it all began. You’ll see how people literally risked their lives to make sure that the mail got delivered. From horse to stage coach to trains to planes…

Top 3 Hidden Gems to Uncover with a Monthly Donation Program

How a Monthly Donor Program Can Drastically Increase Your Nonprofit’s Revenue

This is a guest post by Erica Waasdorp

How Long Does it Take to Set Up a Monthly Donor Program?

This is a guest blog post by Erica Waasdorp How long does it typically take to set up a monthly donor program? From soup to nuts. At a recent webinar, I was asked the above question. The answer is: if you focus on it, you should be able to be up and running within a week. I realize that development people in small to mid-size organizations especially are always pulled in multiple directions and distractions are easy. That’s why I recommend you don’t launch the program until you have thought through and put in place the basics. But with a little bit of focus that can be done in a few days. You most likely have the systems already in place. Brainstorming about a name for a program can be done...

The 8 Fundamentals of a Monthly Giving Program | CharityHowTo

We’re big believers in the power of monthly donors. We have been managing monthly donor programs for decades and have seen the ongoing revenue it provides, especially in times of crisis. In some cases, it’s kept organizations afloat; even if they could not send appeals to ask for money, the monthly donations kept the funds coming in. That’s why we maintain that every organization can (and should) organize a monthly giving program.  A few years ago when we first started teaching webinars at CharityHowTo, monthly giving was still in its infancy and was used primarily by larger organizations. But today, monthly giving is becoming more and more popular. With the right tools — which you may very...