New Idealware Survey: Twitter and Facebook effective; MySpace and LinkedIn not so much

Once again the great folks at Idealware have produced phenomenally valuable information.

Idealware surveyed 459 nonprofit staff members who were already using social media at their organizations to ask them what tools they were using and how effectively they thought those tools were meeting particular goals. Specifically, Idealware asked about seven tools or types of tools: Facebook, MySpace, LinkedIn, Twitter, video-sharing sites, photo-sharing sites and blogs.  View the results online at

A few quick highlights to whet your interest:

  • Generally, respondents felt social media channels were effective for enhancing relations with an existing audience and reaching out to new supporters, but considerably less so for raising money.
  • Twitter was in the top three channels for every goal, and was considered the most-effective channel for reaching potential new supporters.
  • Although Facebook was the most widely used tool by a considerable margin, and the one that those not yet using were most likely to start, it was seen as the most-effective only in terms of raising money-and then, only by a small margin.
  • MySpace was not widely used, and ranked lowest for each of the three goals. LinkedIn was considered comparatively effective for fundraising, but lagged behind everything but MySpace for the other goals.

The survey analysis was made possible with the generous support of Firefly Partners, Balance Interactive, and Beaconfire.

View all the results and analysis online at