NEW! Email Newsletters for Nonprofits – Strategies and Tactics for Success

  

Special Savings! Register for both webinars and save 25%, that’s $36 savings! Just use coupon code “enews” on checkout.

WEBINAR: Email Newsletters for Nonprofits, Part I: Strategies to Make the Most of Your E-Newsletter

Tuesday, July 29, 2014

According to the 2014 Nonprofit Communications Trends Report, nonprofit communicators spend more time on creating email newsletter articles than any other type of content. And 59% of nonprofits send an email newsletter at least once a month.

If you are going to invest that kind of time into something, why not do it right?

In this webinar you’ll learn:

  • How to define the role of your e-newsletter in your broader communications strategy, including who should get what
  • How to integrate your email newsletter with your social media and print marketing strategies
  • How to create an e-newsletter editorial calendar that works –including how often to publish and how long it should be — and how to tweak and refine it over time
  • How to repurpose newsletter content across multiple communications channels so you get the most mileage out of your work
  • How to avoid the most common strategic mistakes that nonprofits make with e-newsletter communications.

BONUS MATERIALS:

  1. Checklist: 20 Email Newsletter Essentials
  2. Checklist: Where to Start with Your Email Newsletter Makeover
  3. Checklist: 20 Ways to Build Your Email List
  4. Checklist: Moving from a Print Newsletter to an Email Newsletter
Register Now

WEBINAR: Email Newsletters for Nonprofits, Part II: Writing and Designing Great E-Newsletters

Tuesday, August 5, 2014

Many nonprofit e-newsletters overwhelm readers with too much information, distract them away from what’s most important, are hard to read (if not impossible on a mobile device) and leave them with more questions than answers.

Let’s make sure your e-newsletters fits in with your other communications.

In this webinar you’ll learn:
  • How to identify and fix common mistakes and how very small changes to certain elements of a newsletter can drastically improve its effectiveness.
  • How many different topics you should include in one newsletter
  • The importance of microcontent like subject lines and headlines and how to write great ones
  • How long your e-newsletter should be
  • What an e-newsletter should look like
  • How to get the most out of your images
  • How to ensure it works well on mobile devices and more.
  • How to get better results from your email communications

BONUS MATERIALS:

  1. Checklist: 20 Email Newsletter Essentials
  2. Checklist: Where to Start with Your Email Newsletter Makeover
  3. Checklist: 20 Ways to Build Your Email List
  4. Checklist: Moving from a Print Newsletter to an Email Newsletter
Kivi Leroux Miller

Lori L. Jacobwith

Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and EcoScribe Communications, and the author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” (available May 2010, Jossey-Bass).

Through training, coaching and consulting, she helps small nonprofits and communications departments of one make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes a leading blog on nonprofit communications at Nonprofit Marketing Guide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country and through Duke University’s certificate program in nonprofit management. More than 2,000 nonprofits in 50 states, across Canada, and in more than two dozen countries have participated in Kivi’s webinars.

About CharityHowTo

CharityHowTo is the place where nonprofits learn. CharityHowTo provides premium nonprofit training webinars and supporting materials, teaching nonprofits about many important topics. Our topics include social media, grant writing, board management, fundraising, nonprofit auctions, online fundraising, Facebook and much more. Our premium nonprofit webinars and our webinar recordings are conducted by the most knowledgeable topic experts in the field.

 

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