Why Training Your Board Is So Important

By Brian Saber

If we think we can send board members out to fundraise without giving them tools, we might need some analysis. What are we thinking?! It’s a license for complete failure, and the proof is in the pudding. Time and again our board members fail to partner successfully with staff to develop the organization’s resources because we never show them how or provide the training.

But They’re So Successful!

Yes, we ask people to join our boards because we think highly of them. They might be successful businesspeople or impassioned community activists or enthusiastic volunteers. They might be articulate believers or prominent philanthropists. We bring them into the fold because they have a talent, track record, or other indicator of high ability or “success.” And we mistakenly translate this into an ability to fundraise.

Oftentimes board members don’t even realize what fundraising is. For most, when we say fundraising they assume it means asking everyone they know for money. That would be unpalatable to almost anyone, but more troublesome is the fact that asking is the least of where we need their help. We need them to open doors and cultivate people who can make major gifts.

So What Do They Need?

Well, what did we need?

First, we needed to understand the goals of the organization and how our fundraising helps the organization fulfill those goals.

Then we needed to understand the mechanics of fundraising. How do we figure out who might be a prospect? How do we learn about a prospect? How do we begin to cultivate a prospect? When and how do we ask for a gift?

Once we’ve got the mechanics, we need practice. Now of course we probably got that original practice on the job. Perhaps we were mentored and went on our first cultivation and solicitation calls with a seasoned professional. Or we started small and learned by trial and error. We certainly asked lots of questions, read articles and books, perhaps attended professional development programs.

Are we providing any of this to board members? I’ve worked with more than 100 boards and I can vouch that very few of them even fully understood the goals of the organization and how fundraising fit in. Perhaps they knew what the organization did, but not why it did it or what the ultimate goal was. Without this understanding, the fundraising is nothing more than an obligation.

Before engaging me, more than half those boards hadn’t had a lick of training…and they’d been pushing their board members to fundraise for years (as many as 100 years!). Obviously not a formula for success.

And virtually none – not 5% – had been given the opportunity to practice what they had learned.

But We Don’t Have the Time or Money

I spent more than 20 years working at social service and small arts organizations, so I understand the scarcity of resources. So let’s be as creative and resourceful when it comes to fundraising as we are about everything else.

Let’s start by carving out time at every board meeting to discuss mission, to give board members a chance to articulate their story, to teach the mechanics of fundraising as we know them, and to give board members the opportunity to practice.

Fifteen minutes per board meeting will make a world of difference. We can all find 15 minutes to carve out for something so important. Fifteen minutes doesn’t cost us any money.

No doubt money is helpful when it comes to training. Can you put anything in the coming year’s budget? Perhaps you can at least have your board and fundraising committee chairs take a webinar or read a book (they might fund this themselves)? Starting small is fine – you don’t have to accomplish everything right away.

Maybe the board would even be willing to underwrite having a retreat with a trainer? They understand the value of training in their lives and they want to succeed – they just don’t know how. Don’t be shy about proposing this. What’s the worst that can happen? They’ll say no! And that’s good training for you as an asker!

Here’s to giving our board members the tools to be successful partners in developing our organization’s resources.

Learn more from Brian in his upcoming webinar “Get Your Board to Give Their Biggest Gifts and Help You Fundraise”


About The Author

Brian Saber is President of Asking Matters – a online learning platform that trains people how to ask for money and motivates them to do it! Combining the best low-expense and high quality resources in the field, he promises that Asking Matters will help countless organizations continue to do incredible work for their causes.

How to Practice the Better Way of Doing Fundraising

Originally Posted to Jeff Brooks’s Blog

Is your fundraising stuck in low-involvement mode, where you have to communicate with your donors a lot, and you get low response rates, low average gifts, and have low donor retention?

If so, you aren’t alone. That’s the way a lot of fundraising works these days. Transactional. Impersonal. And it just barely works. In the old days, it worked quite well. Which is why so many organizations use it. They seem to hope the clock will magically turn back to those days.

There’s a better way. You might call it relational fundraising. Donor focused.

Or, as the MarketSmart blog calls it, engagement fundraising. Here’s how you do it: The 8 core components of engagement fundraising and why you desperately need them:

  1. Acceptance of the Pareto Principle. (Knowing that 80% of your revenue comes from 20% of your donors tells you that you can — and should — focus your fundraising time and money at your 20%.)
  2. Understanding of why people really give. (Hint: it’s not because of your excellent processes. They give because it makes them feel good.)
  3. Employment of a feedback loop. (Make sure you’re listening to your donors!)
  4. Valuable engagement offers. (It’s not only about money. Give your donors other ways to change the world through your organization.)
  5. Lead generation efforts. (Always look for ways to learn more about your donors by giving them opportunities to talk back and otherwise engage with you.)
  6. Cultivation efforts. (Keep the conversation going!)
  7. Dashboard. (Make your efforts and donors’ responses easily visible so you can react and respond in time.)
  8. Conversion efforts. (Ask when they’re likely to give.)

Learn more with Jeff’s upcoming live webinar How to Create a Newsletter That Motivates Donors to Give and Give Again: The Proven Formula for Success

What Not to Say in a Grant Application

By Diane H. Leonard, GPC

Sometimes, it is just as important to know what NOT to say, as it is to know what TO say. This isn’t only true in real life scenarios, but also in grant applications.
Instead of talking about what to say in your grant applications (that is what we focus on in Grant Writing 101), we thought what if instead we focus on what NOT to say in a grant application?

Grant Application
Here are the 3 things you should NOT say or use in grant applications:

1. “We are not sure how we will continue the program after your grant funding ends.”

The reality is, you are seeking grant funding, so clearly you don’t have all your resource needs met or a major donor with an unlimited checkbook to support your work. You truly might not be sure which of the pending proposals will piece together to support the program in the upcoming fiscal years, but you DO have a plan for who you are asking for support from and when, *right?* You should share that plan. Outline the other types of revenue you use to support your programs to highlight how your organization is not grant dependent. Outline the long-term funding relationships you have in place.

2. “We hope to be able to…”

It doesn’t matter how that sentence ends. As the Rockstar organization that you are, you can’t, in fact, you don’t just hope to do anything. In a grant funded world you will do something. You don’t hope to create impact, but rather you will create impact. You don’t hope to increase knowledge, but rather you will increase knowledge. You don’t hope to change behaviors, you will change behaviors. You DON’T simply hope. Your organization to is good at what you do to simply hope.

3. Buzz words, phrases, or industry jargon

Including buzz words or industry jargon in your proposal makes it more difficult for the reviewer to understand. Words like unique, collaborative and impactful are all overused words in narratives. Reviewers begin to discount what those words mean as they have become such overused buzz words. Select impactful language that the rest of your narrative supports.
Acronyms annoy and confuse the reviewers. A fellow grant reviewer sitting on a panel with me once said point blank that acronyms actually made them angry and they would stop reading as a result. Unless you are desperate for space in a character counted situation, look at your response and consider how to eliminate, or at least reduce, your use of acronyms for the sake of the reader.

What other things do you have that are “no-no” items for including in the text of your grant application or the story you are creating for a grant application? Share them with us in the comments section of the website or via social media.

About The Author

Diane H. Leonard, GPC, President of DH Leonard Consulting & Grant Writing Services, LLC is an experienced and highly respected grant professional who provides grant development counsel to nonprofit organizations of varying size and scope. Diane founded DH Leonard Consulting & Grant Writing Services, LLC in 2006 and has secured millions of dollars in competitive grant funds for clients from the federal, state and local governments, and private foundations.

16 Ways To Get More Comments On Your Facebook Page

By John Haydon, Originally Posted Here.

You know that engagement is important, but getting fans to comment on your Facebook updates can feel like an uphill battle.

And it can sometimes be painful watching other nonprofits who seem to make massively engaged fans. What are they doing that you’re not?

Even the most active Facebook Page began from a standing start. And many of them got to where they are today by making it easier for fans to comment on their Page.

16 Ways To Get More Comments on Your Facebook Page:

  1. Ask specific questions – Asking your fans what we can do to cut down carbon emissions might get comments from your biggest fans, but most of them would just skip to the next item in their news feed. Specificity will get more comments
  2. Ask yes or no questions – Yes or no: Are you more likely to answer “yes or no” questions, or open-ended ones that require more time and attention? You get the point.
  3. Ask timely questions – Are you staying home or traveling this weekend? Focusing on your fans interests, and how those intersect with your mission, is a key part of growing an engaged community.
  4. Ask edgy questionsGreen Peace does a great job with this by asking questions like “Do you live near a nuclear power plant?” Adjust the edginess factor to your community, and certainly your mission.
  5. Ask true or false questions – True or false questions work really well for historical societies, whose fans love to show off their knowledge of history. Always begin these questions with “True or False:“. Fans will be more likely to answer if they know that a simple answer is all that’s required.
  6. Ask questions about a photo – Share a photo an ask your fans to comment. For example, an animal rights org could post a photo of animal cruelty and ask “What’s wrong with this picture?”
  7. Ask poll questions – Text updates makes it easy to create polls on your Page. Just make sure you give people the answer choices (A, B, C, etc).
  8. Ask fun questions – Don’t be afraid to go off topic with your fans. It will remind them that you’re just like them, and will establish a more human connection. For example, “What’s your families favorite vacation spot?”
  9. Ask directly – If your Facebook Page is new, or if it’s been dormant for months, getting any kind of response from fans can be difficult. If that’s the case with your Page, try messaging specific fans that you know personally, asking them to comment on a post. Tell them you think they’d offer value and insight around a particular conversation. Be sincere.
  10. Ask preference questions – When you were in college, did you prefer essay questions or multiple choice questions? Exactly.
  11. Ask who’s attending an event – You can pose this question to fans located near an upcoming event. Bonus points if you share a link to your Facebook Event.
  12. Ask those who attended the event to share a favorite moment – If you’re a national organization that help an event in Chicago, you can target an update to those attendees asking to share their impressions. This will mainly get responses from your core fans, but will give less active fans a deeper look at your organization’s culture.
  13. Ask for tips – This one works well if your organization works with families. Asking for tips on how to get kids out of bed earlier would leverage shared experiences among your Facebook fans.
  14. Ask humanistic questions – This works especially well if your organization deals with a disease or syndrome. For example, The Brain Aneurysm Foundation launched their Page simply by asking: “When you were first recovering from a brain aneurysm, what gave you the most hope?”
  15. Ask fill in the blank questions – Another way to make less work for your Facebook fans is to use “fill in the blank” questions. When you ask these, always begin with “Fill in the blank:”. Your fans will be more likely to answer a question if they know what’s expected. And everybody knows how “fill in the blank questions” work.
  16. Reply and pay attentionPeople skills 101 talks about acknowledging when someone answers a question. When your fans answer questions, comment back and deepen the conversation.

Learn more about nonprofit Facebook marketing with John’s next live webinar Create a Vibrant Facebook Community – How to Get More Likes, Comments and Shares on Your Page Updates

How To Banish Empty Seat Syndrome

By A.J. Steinberg

Have you ever suffered the pain and embarrassment of empty-seat syndrome. You know…that horrible experience of staring at a half-full venue when your event hasn’t sold nearly as many tickets as expected.

There’s no reason for your event to languish from lackluster ticket sales. As a nonprofit event planner with over twenty-years of experience, I have found some simple ways to avoid this event malady.Here are the top five ways to get your guest list filled without making yourself crazy:

1. Choose A Realistic Ticket Price: Carefully consider what your supporters and target demographic can afford. Analyze what you are offering them – overcharging is a real turnoff for event goers.

General rule of thumb is that ticket prices should cover the hard costs – venue, food, beverage and rentals –  of producing your event.

2. Make Your Event Irresistible: No one is all that excited about attending the same old event year after year. To sell tickets you must freshen up your event and make it enticing to those who may be bored of the same-old program.

Consider adding a theme to your event and build expectations with a clever invitation. Come up with a tag line and logo that engages your supporters’ attention. This doesn’t cost extra money and does a lot to sell tickets.

Using creativity when creating an event goes a long way to generating interest and ticket sales, and won’t add an extra dime to your event budget!

3. Honor an Influencer: Whether they are wealthy donors or strong champions of your organization’s mission, saluting a person or corporation does much to sell tickets.

When honoring a corporation, you set the stage for that company to purchase tables and ad space in your tribute program. Corporations have earmarked funds for their upper level management to attend charitable events, and honoring their business ensures they will want the tables filled when they come onstage to accept their award. Similarly, honoring an influential individual brings their social circle into play when creating your invitation list.

 People are proud of their achievements and want to have friends, family and colleagues on hand to witness the tribute.

4. Use a Volunteer Event Committee to Plan Your Event: Using dedicated individuals with strong social circles to help with your event planning not only lightens your staff’s work load, but also extends the reach of your mailing list.

When people put time and effort into a project they have “skin in the game” and are far more likely to open their address books and share contacts for your invitation list. These volunteers also encourage their friends and family to attend their event just as they have supported events of those same folks in the past.

All the effort your committee puts into the event’s planning makes them determined for the event to be a success.

5. Use Social Media Effectively to Build Excitement: Don’t be afraid to delve into the world of social media when it comes to promoting your event. Facebook and Twitter will build excitement as you post updates for your auctions and stage program.

Online calendars and “What’s Happening” websites are excellent way of capturing the attention of those who are looking for something to do on the day of your event.

It is important to remember that most tickets are sold either immediately after receiving an event invitation, or two weeks prior to the actual event. Don’t panic if you have a sales slump between those time periods – continue to be enthusiastic and promote the heck out of your event. If folks don’t know about the event, they can’t buy tickets!

Learn more about fundraising events with my next webinar How to Sell Tickets and Fill Seats at your Fundraising Events – A Step by Step Guide

About the Author

A.J. Steinberg, founder of Queen Bee Fundraising, has been creating outstanding special events since 1999.

In 2015 A.J. created Queen Bee Fundraising which focuses on the art of nonprofit special event management.  Along with producing nonprofit events, A.J. teaches volunteers and professionals the strategies for producing successful fundraising events, along with guidance on how to successfully lead volunteer committees to achieve their goals.

A.J. works with a broad spectrum of nonprofit clients including The Jane Goodall Institute, Cystic Fibrosis, BreatheLA and Union Rescue Mission, A.J. is a leader in the field of committee-based fundraising.

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How to Be Grant Ready: A Step-By-Step Guide
Tuesday, July 14th, 2015 at 3:00 PM EDT

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90 Minutes

Participating in “How to Be Grant Ready: A Step-By-Step Guide” will provide you with a strategy to apply to your organization to ensure that you begin the year with a strong grant seeking system in place.


How to Master the 3 R’s of Grant Writing: Research, Relationships & wRiting
Tuesday, July 28th, 2015 at 3:00 PM EDT

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Purchasing “How to Master the 3 R’s of Grant Writing: Research, Relationships & wRiting” will provide you with a basic knowledge and understanding of the grant seeking process from initial funder identification through application submission.


New! How to Write a Grant to Knock Your Reviewer’s Socks Off – Earlybird Price, Save 25% Today!
Wednesday, August 19th, 2015 at 1:00 PM EDT

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Participating in “How to Write a Grant to Knock Your Reviewer’s Socks Off” will walk you through, step-by-step, how to write a grant application after identifying an appropriate funding opportunity that will engage your reviewers.


New! Federal Grants 101: Securing Millions for Your Organization
Tuesday, August 25th, 2015 at 3:00 PM EDT

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In this live, interactive nonprofit webinar we will break down the steps necessary to be “grant ready” as a potential federal grantee.


NEW! FREE Webinar: Top 10 Ways to Effectively Share Stories at Your Fundraising Event

NEW! FREE Webinar: Top 10 Ways to Effectively Share Stories at Your Fundraising Event


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Wednesday, August 13, 2014

Course Level – Beginner

Do all of your fundraising events reach their fundraising goal? Do you ever feel like you’ve left money on the table and wish you knew how to cause people to give even more at your gala, golf event, wine tasting, walk-a-thon, or other event? You aren’t alone.

The fast pace of working in a fund development office doesn’t always allow for planning an emotionally connecting event. Join Lori for 45 minutes to learn the top 10 ways you can more deeply connect with people and inspire more giving at your events.

To “missionize” your fundraising event takes planning and creativity, and it can actually be fun. Lori will share examples of mission-infused events where tens of thousands to millions of dollars have been raised. The key component is giving audiences an experience that connects to both their head and their heart.

In this nonprofit webinar you will:

  • Learn why stories make a difference in fundraising.
  • Learn a very simple framework for sharing stories at your nonprofit fundraising events.
  • Learn the top 10 ways to effectively share stories of your impact at your nonprofit fundraising events.

Presented by Lori L. Jacobwith. Master storyteller, fundraising & communications trainer & coach, Lori L. Jacobwith has a passion for the positive. Her strategies & tools have helped organizations to collectively raise nearly $250 million from individual donors. Lori has coached and trained thousands across North America to raise more money and powerfully share their stories. Lori is the author of Nine Steps to a Successful Fundraising Campaign, Withism’s From Lori: Boldness Clarity and Wisdom for Fundraising Professionals and co-author of the newly published The Essential Fundraising Handbook for Small Nonprofits. In 2013 Lori created the Imagine What’s Possible Step-by-Step Storytelling System. The ONLY step-by-step guide that teaches advanced storytelling techniques. Lori has a BA in Political Science and Speech-Communication from the University of Minnesota and additional training through the Fund Raising School at Indiana University. She lives in Minnesota, is a long-time member of the Association of Fundraising Professionals [AFP].

NEW! Email Newsletters for Nonprofits – Strategies and Tactics for Success


Special Savings! Register for both webinars and save 25%, that’s $36 savings! Just use coupon code “enews” on checkout.

WEBINAR: Email Newsletters for Nonprofits, Part I: Strategies to Make the Most of Your E-Newsletter

Tuesday, July 29, 2014

According to the 2014 Nonprofit Communications Trends Report, nonprofit communicators spend more time on creating email newsletter articles than any other type of content. And 59% of nonprofits send an email newsletter at least once a month.

If you are going to invest that kind of time into something, why not do it right?

In this webinar you’ll learn:

  • How to define the role of your e-newsletter in your broader communications strategy, including who should get what
  • How to integrate your email newsletter with your social media and print marketing strategies
  • How to create an e-newsletter editorial calendar that works –including how often to publish and how long it should be — and how to tweak and refine it over time
  • How to repurpose newsletter content across multiple communications channels so you get the most mileage out of your work
  • How to avoid the most common strategic mistakes that nonprofits make with e-newsletter communications.


  1. Checklist: 20 Email Newsletter Essentials
  2. Checklist: Where to Start with Your Email Newsletter Makeover
  3. Checklist: 20 Ways to Build Your Email List
  4. Checklist: Moving from a Print Newsletter to an Email Newsletter
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WEBINAR: Email Newsletters for Nonprofits, Part II: Writing and Designing Great E-Newsletters

Tuesday, August 5, 2014

Many nonprofit e-newsletters overwhelm readers with too much information, distract them away from what’s most important, are hard to read (if not impossible on a mobile device) and leave them with more questions than answers.

Let’s make sure your e-newsletters fits in with your other communications.

In this webinar you’ll learn:
  • How to identify and fix common mistakes and how very small changes to certain elements of a newsletter can drastically improve its effectiveness.
  • How many different topics you should include in one newsletter
  • The importance of microcontent like subject lines and headlines and how to write great ones
  • How long your e-newsletter should be
  • What an e-newsletter should look like
  • How to get the most out of your images
  • How to ensure it works well on mobile devices and more.
  • How to get better results from your email communications


  1. Checklist: 20 Email Newsletter Essentials
  2. Checklist: Where to Start with Your Email Newsletter Makeover
  3. Checklist: 20 Ways to Build Your Email List
  4. Checklist: Moving from a Print Newsletter to an Email Newsletter
Kivi Leroux Miller

Lori L. Jacobwith

Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and EcoScribe Communications, and the author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” (available May 2010, Jossey-Bass).

Through training, coaching and consulting, she helps small nonprofits and communications departments of one make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes a leading blog on nonprofit communications at Nonprofit Marketing Guide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country and through Duke University’s certificate program in nonprofit management. More than 2,000 nonprofits in 50 states, across Canada, and in more than two dozen countries have participated in Kivi’s webinars.

About CharityHowTo

CharityHowTo is the place where nonprofits learn. CharityHowTo provides premium nonprofit training webinars and supporting materials, teaching nonprofits about many important topics. Our topics include social media, grant writing, board management, fundraising, nonprofit auctions, online fundraising, Facebook and much more. Our premium nonprofit webinars and our webinar recordings are conducted by the most knowledgeable topic experts in the field.


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FREE Webinar Recording: A Brief Introduction- How to Be An Awesome Nonprofit Board Member

FREE Webinar Recording: A Brief Introduction- How to Be An Awesome Nonprofit Board Member

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What does it take to be an awesome board member? It might surprise you. Here’s a short list:

  • Board meeting agendas.
  • Strong staff support with data and visuals.
  • Clear expectations.

That’s only the beginning. Join Lori L. Jacobwith for a brief, powerful, introduction to her popular webinar: How to Be An Awesome Nonprofit Board Member. The questions you’ll be asked and the information Lori has to share can shift your board experience from average to awesome. This session has something important for BOTH board members and staff.

Here’s what people are saying about How to Be An Awesome Nonprofit Board Member:

“Lori made some fantastic suggestions, specifically about dashboards and how information is presented, that are going to help us get much more organized.”

“Fantastic! Presenter was extremely knowledge on the subject matter. Great presentation and slides. Very, very informative and full of information.”

“I hope that you do this webinar again soon as I now would like our board members to participate and learn too!”

Lori’s bio: Presented by Lori L. Jacobwith. Lori has a passion for the positive. Her strategies & tools have helped nonprofit organizations to collectively raise more than $200 million from individual donors over the past decade. She has coached and trained thousands across North America to raise more money and powerfully share their stories. Lori is the founder of the Ignited Online Fundraising Community, the author of Nine Steps to a Successful Fundraising Campaign and the “must-read” fundraising coaching blog: Withism’s From Lori: Boldness, Clarity and Wisdom for Fundraising Professionals. In 2013 Lori created the Imagine What’s Possible Step-by-Step Storytelling System for nonprofits who want to raise more money from individual donors with ease. Lori lives in Minnesota and is a long-time member of the Association of Fundraising Professionals [AFP].

FREE Webinar Recording & Slides: How to Write Faster: Tips for Nonprofit Marketers and Fundraisers

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The CharityHowTo Team

Slides and Ten Tips PDF from the Free Webinar: What’s an Asking Style and How Do I Use Mine?

The slides from the webinar can be found at this link here.

The top 10 tips for asking for gifts PDF can be found at this link here.

We will record the webinar and if there are no audio or technical difficulties it will be available free of charge next week at this link here.

Please feel free to check out Andrea’s next webinars at CharityHowTo “The Awesome Ask: How to Approach Your Donors for Gifts in a Way That’s Comfortable and Effective!

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Raising More Money with Event Sponsorships

We recently hosted the webinar “Raising More Money with Event Sponsorships – A New Approach That Works!” by Joe Waters, author of Cause Marketing for Dummies. Here are some great tips Joe gave on how to partner with businesses to raise money for your nonprofit.

Partnering with local businesses – or “cause marketing” – raises money and awareness for your nonprofit by gaining access to your partner’s most valuable asset – their customers.

Best Tactics for Partnering with Businesses

1. Coin Canisters. In the right retail setting you can raise thousands and thousands of dollars with coin canisters. The right store is key to the success of these programs. The ideal place is a busy store where customers normally pay cash, but cannot tip employees. Places like convenient stores, department stores, and bakeries are great.  The canisters need to be front and center and have ample security so they can’t be stolen.

2. Pinups (paper icons). This is one of the cheapest strategies, but one of the most lucrative ways to raise money. Pinups are cheap to print and easy to execute. You want retailers who have lots of locations and foot traffic – grocery stores, department stores, and restaurants.  The “ask” from the cashiers is critical though. If they won’t ask for the donation, you won’t get anything.

3. Purchase triggered donations. With this tactic, the company donates part or all of the proceeds of a sale to your cause. There is no cost to the consumer, and it is a less intrusive way to get people to give. It’s very customer friendly as they are buying products but also feeling good about it. However, these are usually geared towards causes that are already well known in the community.

4. Shopping Days. This tactic allows you to tap into a local shopping or business district. Ask several businesses in that district to support your cause either through coin canisters, pinups or purchase triggered donations, but do it all on the same day or weekend. This masses your forces and turns your program into an event.

5. Facebook Likes. This is a digital option for those with great online presence. For every like, comment, or new twitter follower, etc, you receive a donation from the company. This can create new opportunities for your partner and being online builds your own credibility within the community.

Partnering with businesses is about “philanthrotunity.” Any sized nonprofit can take advantage of the real opportunities that are presented when you find the right business to partner with.

Want to learn more about how your nonprofit can partner with local businesses? Have questions for Joe on how to find the best partners and what to do when you get them? Register for the next session of  “Raising More Money with Event Sponsorships – A New Approach That Works!” scheduled for Thursday, January 26, 2012.

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