How long does it typically take to set up a monthly donor program?

By Erica Waasdorp

How long does it typically take to set up a monthly donor program? From soup to nuts.

At a recent webinar, I was asked the above question.

The answer is: if you focus on it, you should be able to be up and running within a week.

I realize that development people in small to mid-size organizations especially are always pulled in multiple directions and distractions are easy.

That’s why I recommend you don’t launch the program until you have thought through and put in place the basics. But with a little bit of focus that can be done in a few days.

You most likely have the systems already in place. Brainstorming about a name for a program can be done in an hour or so. Creating a monthly donor donation page can literally be done in a few minutes. Adding the auto-responder and thank you email might take a few more minutes. Creating the hard copy thank you letter should be pretty straightforward based upon your thank you for one time donations.

I have one important recommendation: always TEST the process. Have someone make a first monthly donation and make sure that everything works and looks exactly as you’d like it to look before you go live to the masses.

Once you have these basics in place, you can start thinking about promoting the program. Instead of asking for a one time donation you’ll be able to start asking donors to consider a monthly gift. Start with people who are already caring about your organization. Your staff. Your volunteers. Your board. Then expand from there.

Don’t over-think it. Keep it simple and based upon what you’re already doing in your other areas of fundraising. Except that you’re now focused on generating sustainable revenue for your organization for many years to come. Your clients, children, animals, people you serve will benefit.

And, depending where you are on your monthly donor program, if you’d like to get some tips and pointers and handy materials to help you get started or growing, consider a Charity How To Webinar on monthly giving. You’ll not be disappointed.

About The Author

Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts.  Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic. She has published one of the very few books on monthly giving, called Monthly Giving. The Sleeping Giant. She co-authored the DonorPerfect Monthly Giving Starter and Marketing  Kits and she regularly blogs and presents in person and via webinars on anything direct mail, appeals and monthly giving.

5 Simple Steps to Build a Better Event

5 Simple Steps to Build a Better Event

By A.J. Steinberg

Sometimes bad events happen to good organizations. Yes, it’s true.  Even the best nonprofits sometimes miss the mark when it comes to creating successful fundraisers.

After an event flops, executive directors and board members scratch their heads trying to figure out how things got so off track. They wonder what steps could have been taken to better engage guests and raise those much-needed funds.

We can all empathize with these organizations. No one wants their event to have unsold tickets, lackluster stage programs or disappointed guests. We all want to raise money and build strong community bonds, especially after all the time and resources expended in the planning and execution of these events.

As a nonprofit event planner with 20 years of experience, I know the secret to successful events isn’t an overinflated budget, a ridiculously large silent auction or an overly-long stage program.

The secret to successful events is building it right!

By starting your event planning with these five simple steps, you will be laying a strong foundation that will grow into an event of which your organization can be proud.

5 Simple Steps to Building a Better Event

 1.  Define your event’s goals – This critical first step is often overlooked because organizations consider events simply a way to raise funds. Don’t sell your event short! There are five goals you should target for your event. They are:

  • To raise funds
  • To raise awareness
  • To promote a new program
  • A call to action
  • Community appreciation

Once you have identified your event’s goals, write them down! Let your entire team know what your objectives are for the event.

2.  Identify your target demographic – Who is going to come to your event? You need to figure out specific characteristics of your desired guests so that you can create an event that appeals directly to them. Here is what to consider:

  • Gender
  • Age
  • Income
  • Personal Interests

3.  Choose a date and location that are convenient Unless your support base is scattered along a broad geographic swath, find a venue for your event that is convenient for your targeted guests. Also, choose a date for your event that doesn’t overlap with other community happenings that could compete for ticket sales. Check your online school, community and religious calendars to ensure you aren’t choosing a date that has obvious conflicts.

4.  Choose a realistic ticket price – Carefully consider what your supporters and target demographic can afford. Analyze what you are offering them – overcharging is a real turnoff for event goers.

My rule of thumb is that ticket sales should pay for the event’s hard costs such as food and beverage, venue fees, and rentals. If your target demographic can’t afford $250 per head, then consider a lower priced venue and event.

5.  Use an event committee Your event committee is a crucial component to ensure your event’s success. The committee not only helps you with the work associated with the planning, but they bring invaluable contacts and resources for your event. Each committee member has an army of friends, relatives and colleagues – all keen to be supportive in any way they can. Committee members round up auction donations, help solicit sponsorships and are key to boosting your ticket sales.

When you start your event out right by following these five steps, the ensuing planning process will be easier and have greater success. As I like to say, “If you build it, they will come. But, if you build it right, they will bring their friends!”

Learn more from A.J., register for her upcoming live webinar How to Plan a Super Successful Special Event – A Step by Step Guide

About the Author

A.J. Steinberg, founder of Queen Bee Fundraising, has been creating outstanding special events since 1999.

In 2015 A.J. created Queen Bee Fundraising which focuses on the art of nonprofit special event management.  Along with producing nonprofit events, A.J. teaches volunteers and professionals the strategies for producing successful fundraising events, along with guidance on how to successfully lead volunteer committees to achieve their goals.

A.J. works with a broad spectrum of nonprofit clients including The Jane Goodall Institute, Cystic Fibrosis, BreatheLA and Union Rescue Mission, A.J. is a leader in the field of committee-based fundraising.

How to set up your website for maximum online fundraising success

By Julia Campbell

Your nonprofit website is the most important tool in your fundraising, marketing, outreach, and communications toolbox – BY FAR.

Think about how you conduct research on things that interest you and causes that you care about – you Google them, right? And what happens if you end up on a website that is clunky, ugly, takes forever to load, and has tiny text that you can’t read?

You would click away, without even giving it a second thought.

This is the main reason that Google is penalizing websites that are not mobile-friendly, by having them show up lower in their search results. After all, Google wants to provide their users with a productive experience, and a terrible website showing up in search results is not good business for them.

Too many nonprofits want to focus on the next shiny new platform, or tool, or social media site – without taking a good hard look at the damage their website is doing to their marketing and fundraising efforts.

Your website is your first impression to people who do not yet know who you are but want more information. And we all know – you only have ONE CHANCE to make a good first impression.

This is especially true when you are trying to raise money and solicit donations online.

Here are my top 7 tips to set up your website for maximum online fundraising success:

1. Enable one-click donations

Did you know that 65% of nonprofits require three or more clicks to get to the form that allows someone to make a donation?

Website visitors should be able to donate with just one lick of the mouse or tap of a button. This means having a bright DONATE button on the homepage of your website. When visitors click on the DONATE button, bring them directly to the donation form where they can enter the amount and their credit card information.

DO NOT send people to the “Ways to Get Involved” page or any other page on the website.

2. Make your website responsive

Having a responsive website is no longer optional in today’s always-online environment. Your website visitors should be able to easily access your site from any size screen, whether it be their desktop, laptop, tablet, or smartphone.

Responsive websites shift their content to fit any screen size. Test out your website by pulling it up on a variety of phones and devices to see if it works.

Blackbaud found that responsive nonprofit websites receive a 34% increase in donations! In addition, a responsive website will certainly please those 16.6% of donors that give directly from your email appeal on their mobile device. (More emails are now opened on mobile devices than desktop, so make sure your email appeals change accordingly also.)

3. Less is always more

Eliminate all distractions on the online donation page of your website.

Take off any Facebook and Twitter feeds, remove the “sign up for our email newsletter” box. If you can, use a service like Leadpages.com to make the page completely free of any links – this is often called a “squeeze page” and it is used effectively by businesses of all sizes.

Think about it like this – they pressed the DONATE button. So get right to the credit card information!

You can and should use your logo, colors, and consistent branding so donors will know where they are and not get frightened off. Adding a video/or visual is always good as well (more in the next bullet).

4. Include visuals

When I encourage you to include visuals on your online donation page, I mean one clear photograph or video that showcases your impact. The purpose of this visual aid is to push the donor prospect even closer to pulling the trigger on the donation – or maybe increasing the size of their donation.

Here are two great examples of visually appealing online donation pages:

  • Project C.U.R.E. – photograph, small paragraph telling the donor where the money will go, several donation levels, and the form right underneath
  • Invisible Children – large, colorful photograph and the only option is to enter in a donation amount and click “once” or “monthly”
  • Operation Smile – hard to ignore powerful photograph, compelling ask, gift levels, and the credit card form immediately visible

5. Showcase your best stories

Showcasing the stories of the people you help and the impact you have is the absolute best way to build relationships with existing donors and to convince new people to jump on board.

Housing a diverse selection of impact stories in a particular, dedicated section of your website is also a great idea. Nonprofits that do a fantastic job of collecting and showcasing impact stories on their website include the Harlem Children’s Zone (hcz.org), Denver Rescue Mission (denverrescuemission.org), and Women for Women International (womenforwomen.org).

Remember: Your website exists to educate people about your mission, but it also exists to inspire them to take action on behalf of that mission. Otherwise, why have a website at all? The best way to do this is through compelling visuals and succinct storytelling, threaded throughout the site.

6. Encourage monthly gifts

Monthly online giving has been growing leaps and bounds, and your nonprofit needs to take advantage of this philanthropic trend.

For more on monthly giving programs and for some wonderful advice on how to create monthly giving programs, be sure to check out The Hidden Gem: How to Create an Awesome Monthly Giving Program with Erica Waasdorp.

7. Encourage sharing

Studies have shown that giving to charity is good for your health – but it actually makes you happy too!

When your donors give to you, they are expressing their values, their ethics, and their priorities. Give them a chance to share that they made a gift by including social share buttons on the Thank You page after someone enters their credit card information.

73% of nonprofits do not offer a “share” option after an online donation – and that seems like a serious missed opportunity.

Not everyone will take advantage of this, of course, but my bet is that the younger generations will – thereby giving you free advertising, and showing off that this person felt so strongly about your cause that they were willing to make a financial commitment!

More resources: For a template donation page, visit this infographic that I shared on Pinterest: 6 Elements of An Effective Online Donation Page

What other advice do you have about creating great nonprofit websites for maximum online fundraising success? Share them with us in the comments section of the website or via social media.

Looking for more detailed advice about all things digital marketing, online communications, social media and nonprofits, visit us here!

Join us for How to Create a Strategic  Online Communications Plan for more digital marketing and social media strategies.

About The Author

Julia C. Campbell, Founder of J Campbell Social Marketing, consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press. She has helped dozens of nonprofits small and large with their online fundraising and marketing campaigns, raising over $1 million for social causes.  

 

16 Ways To Get More Comments On Your Facebook Page

By John Haydon, Originally Posted Here.

You know that engagement is important, but getting fans to comment on your Facebook updates can feel like an uphill battle.

And it can sometimes be painful watching other nonprofits who seem to make massively engaged fans. What are they doing that you’re not?

Even the most active Facebook Page began from a standing start. And many of them got to where they are today by making it easier for fans to comment on their Page.

16 Ways To Get More Comments on Your Facebook Page:

  1. Ask specific questions – Asking your fans what we can do to cut down carbon emissions might get comments from your biggest fans, but most of them would just skip to the next item in their news feed. Specificity will get more comments
  2. Ask yes or no questions – Yes or no: Are you more likely to answer “yes or no” questions, or open-ended ones that require more time and attention? You get the point.
  3. Ask timely questions – Are you staying home or traveling this weekend? Focusing on your fans interests, and how those intersect with your mission, is a key part of growing an engaged community.
  4. Ask edgy questionsGreen Peace does a great job with this by asking questions like “Do you live near a nuclear power plant?” Adjust the edginess factor to your community, and certainly your mission.
  5. Ask true or false questions – True or false questions work really well for historical societies, whose fans love to show off their knowledge of history. Always begin these questions with “True or False:“. Fans will be more likely to answer if they know that a simple answer is all that’s required.
  6. Ask questions about a photo – Share a photo an ask your fans to comment. For example, an animal rights org could post a photo of animal cruelty and ask “What’s wrong with this picture?”
  7. Ask poll questions – Text updates makes it easy to create polls on your Page. Just make sure you give people the answer choices (A, B, C, etc).
  8. Ask fun questions – Don’t be afraid to go off topic with your fans. It will remind them that you’re just like them, and will establish a more human connection. For example, “What’s your families favorite vacation spot?”
  9. Ask directly – If your Facebook Page is new, or if it’s been dormant for months, getting any kind of response from fans can be difficult. If that’s the case with your Page, try messaging specific fans that you know personally, asking them to comment on a post. Tell them you think they’d offer value and insight around a particular conversation. Be sincere.
  10. Ask preference questions – When you were in college, did you prefer essay questions or multiple choice questions? Exactly.
  11. Ask who’s attending an event – You can pose this question to fans located near an upcoming event. Bonus points if you share a link to your Facebook Event.
  12. Ask those who attended the event to share a favorite moment – If you’re a national organization that help an event in Chicago, you can target an update to those attendees asking to share their impressions. This will mainly get responses from your core fans, but will give less active fans a deeper look at your organization’s culture.
  13. Ask for tips – This one works well if your organization works with families. Asking for tips on how to get kids out of bed earlier would leverage shared experiences among your Facebook fans.
  14. Ask humanistic questions – This works especially well if your organization deals with a disease or syndrome. For example, The Brain Aneurysm Foundation launched their Page simply by asking: “When you were first recovering from a brain aneurysm, what gave you the most hope?”
  15. Ask fill in the blank questions – Another way to make less work for your Facebook fans is to use “fill in the blank” questions. When you ask these, always begin with “Fill in the blank:”. Your fans will be more likely to answer a question if they know what’s expected. And everybody knows how “fill in the blank questions” work.
  16. Reply and pay attentionPeople skills 101 talks about acknowledging when someone answers a question. When your fans answer questions, comment back and deepen the conversation.

Learn more about nonprofit Facebook marketing with John’s next live webinar Create a Vibrant Facebook Community – How to Get More Likes, Comments and Shares on Your Page Updates

5 Reasons Your Nonprofit Needs A Strategic Online Communications Plan

By Julia Campbell

In my work with nonprofits, I often hear the same refrain about nonprofit marketing and communications: People are feeling very overwhelmed and stressed out by their never-shrinking to do lists.

With so many digital marketing and online fundraising tools out there, how can a small nonprofit choose what to focus on, and how can they manage their time and resources effectively?

There are constantly emails to send out, a website to update, a Facebook page and Twitter feed to manage, Instagram and Snapchat to explore, plus phone calls and meetings… how can a small nonprofit get it all done?

The answer? You don’t have to do it all!

Creating a Strategic Online Nonprofit Communications Plan will help you re-focus, re-prioritize, and get yourself back on track with your online communications.

Here are 5 reasons that you need a Strategic Online Nonprofit Communications Plan:

1. You will be able to allocate resources more efficiently.

By spelling out a plan for your online communications, you will be able to take a look at your budget, your staff time, and other needed resources and see what needs to be allocated and what needs to be raised. If you find that you have zero budget and zero staff time to allocate to online communications, this is also an important discovery. You may find that you need to focus on raising enough money or hiring staff/interns to do this work, even if just for a few hours per week.

2. You will understand the steps required to be successful.

Cutting through the noise and the clutter and getting your message heard is difficult, and it requires creativity and a lot of elbow grease. I will not sugar coat it for you. But with a plan in place, you will know what to do first, what to do second, and so on – and you will know what success looks like, rather than throwing things up to see what sticks.

3. You will be able to reach your audience.

Spending time working on your Strategic Online Communications Plan will focus your message and enable you to target the right audience. Your target audience should not be everyone in the world. Your target audience should be the people that you need to accomplish your online communications goals.

4. You will stay organized and on task.

Creating an Editorial Calendar so that nothing slips through the cracks is essential to managing your online communications. The Calendar will keep your ideas in one place and serve as the central location for your content.

5. You will be able to measure success.

All great plans have a way to measure whether or not they worked. Did you reach your destination? What does success look like, and how will we know if we achieved it? With a Measurement Spreadsheet, you will be able to identify which metrics matter, and how to collect and analyze them.

What other reasons do you have to creating a Strategic Online Communications Plan? Share them with us in the comments section of the website or via social media.

Looking for more detailed advice about all things digital marketing, online communications, social media and nonprofits, visit us here!

Join us for How to Create a Strategic  Online Communications Plan for more digital marketing and social media strategies.

About The Author

Julia C. Campbell, Founder of J Campbell Social Marketing, consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press. She has helped dozens of nonprofits small and large with their online fundraising and marketing campaigns, raising over $1 million for social causes.  

7 Tips to Get Your Organization to Embrace Asking

By Brian Saber

We all know that asking doesn’t just happen out of nowhere. Your organization and staff have to embrace fundraising clear across the board in order for you to develop a strong culture of asking.

Think of what it would mean if you did have a culture of asking. First and foremost, fundraising would stop being a dirty word! We all know that as soon as we mention the word fundraising most people cringe. Well, that isn’t going to get us anywhere, is it? So how do we shape a culture of asking and a strong fundraising future at our organization?

1) View capital campaigns as the standard

During a capital campaign we invest a tremendous amount of time, energy, and money to put asking front and center. Capital campaigns use strategic approaches to fundraising that engage people, create a clear focus on larger gifts and an energy that drives success.

It’s no surprise that these campaigns are often successful. We can’t always operate at this level, but we can apply some standards from these campaigns to our organization.

2) Asking can’t only be about money

We’re never going to have a culture of asking if the only clear reason for asking is the “need” for money. We first have to make sure we have shared values and can articulate them. That comes about when our board and staff experience programs and report back at meetings.

3) Get the leaders involved

Our leaders must set the example by asking. Are your executive director and board chair asking? If the leaders aren’t asking, why would anyone else? Even if you have full-time development staff, it’s important for the executive director to be out front fundraising.

Oftentimes board members don’t even realize what fundraising is. For most, when we say fundraising they assume it means asking everyone they know for money. We need our board to fundraise by opening doors and cultivating people who can make major gifts.

4) Train everyone to ask

Most people have little or no fundraising training and that’s a recipe for disaster. Any task can only be done well if one is taught how to do it and then given the opportunity to practice what they learned. Asking people to do something they don’t think they can do well will cause them to resist helping.

5) Create an asking plan

Develop an annual fundraising plan that quantifies how many cultivation and solicitation meetings you plan to conduct. Board and staff need to work together to create the plan if everyone is going to commit to it.

Outline clear goals and objectives for the plan, and then assign people the roles they agree to take. Have a set completion date for the plan. This way everyone has a date to stick to and tasks will get done one time. Be sure to review the plan regularly and report on progress.

6) Don’t twist any arms

Everyone has to willingly accept their assignments – going out there under duress will not be helpful. And don’t assign more than 4 prospects at a time to board members – this will be overwhelming and cause less work to get done.

7) Be realistic

And perhaps most importantly, be realistic; we can’t go from 0-60 overnight. It’s much better to celebrate many small successes than it is to set the bar too high. Never forget to celebrate every one’s large and small asking successes; they deserve it. And since the New Year is here, it’s the perfect time to evaluate what’s realistic and what you can do more of this year.

So the next time you get frustrated about the lack of asking at your organization, take a good hard look at whether you’re creating a culture that supports it.

Learn more from Brian in his upcoming webinars.

About The Author

Brian Saber is President of Asking Matters – a online learning platform that trains people how to ask for money and motivates them to do it! Combining the best low-expense and high quality resources in the field, he promises that Asking Matters will help countless organizations continue to do incredible work for their causes.

4 Steps towards LOVING Special Events

By A.J. Steinberg

It’s hard to believe, but some nonprofit professionals don’t really love hosting special events.  In fact, lots of folks seem downright ambivalent, at best.

Does that sound like you?

No worries. You’re probably just suffering from event burnout – an ailment common among nonprofit organizations.
Event burnout isn’t your fault. The issue lies in everyone’s high expectations for special events coupled with dizzyingly tight budgets. You can see how a nonprofit professional could blow a gasket. The pressure is enormous.

Here’s the typical scene:

Your board wants you to produce an entertaining event so their friends can have fun. The CFO wants you to pull in stratospheric sums that will be the savior of next year’s budget. The ED needs an event to touch the guests’ hearts. To top it all off, you are expected to work with a committee of volunteers who have absolutely no training in either event planning or fundraising.

Just thinking about all that can give you hives!

Step away from the stress for a moment, put the unrealistic expectations aside, and consider the upsides of what you can accomplish with this event.

  • Energize your board by giving them a simple plan for soliciting donations and selling tickets. Watch them light up as they realize how many great assets they have at their fingertips. Most boards just need a little prompting and some easy-to-follow protocols.
  • Work with your CFO to create realistic monetary goals, figuring out ways to augment the event’s revenue stream. Let your committee brainstorm on connections they can bring to the table. It’s amazing the amount of auction donations, sponsorships and ticket sales they can drum up with a little help identifying their potential contacts.
  • Work closely with your ED to ensure she knows the event’s goals and understands your strategy for both revenue and guest engagement. Bring her to a committee meeting so she can strengthen relationships with your volunteers. Take time every couple of weeks to meet and discuss how the process is progressing, giving her confidence in your planning abilities.
  • Choose event committee members wisely, as they are the key ingredient in your recipe for success. These volunteers will bring in donations, help with sponsorships and sell a boatload of tickets. Competent committees will also take much of the event production workload off your shoulders.

 Truly, the best part of hosting an event is building and strengthening relationships.  

  • A well-run event brings pride to board members, and encourages future enthusiastic participation
  • Your organization’s staff feels satisfied by their experience working as a team
  • Your volunteers feel appreciated and excited to work with you on future events
  • Your guests have heightened awareness of your organization’s mission, and look forward to participating in more meaningful ways

And don’t forget, your event also made money. A well-organized event can make a delicious profit.

Special events can definitely be sweet. When else can you have the undivided attention of hundreds of good-hearted folks for your call to action? This isn’t an internet video, this is real life, baby! And real life is where meaningful relationships are born.

Sure, there will be hard work and some headaches during the planning process. But you didn’t become a nonprofit professional because it was easy. You chose this work because you could make a genuine difference in the lives of people and communities.

There’s no better pathway to achieving that goal than special events.

Now is the time to pull it together and face your next event with a positive “can do” attitude.  Join me in singing the praises of special events, because we both know their hard-earned, sweet success makes it all worthwhile.

Learn more about fundraising events with my upcoming webinars.

About the Author

A.J. Steinberg, founder of Queen Bee Fundraising, has been creating outstanding special events since 1999.

In 2015 A.J. created Queen Bee Fundraising which focuses on the art of nonprofit special event management.  Along with producing nonprofit events, A.J. teaches volunteers and professionals the strategies for producing successful fundraising events, along with guidance on how to successfully lead volunteer committees to achieve their goals.

A.J. works with a broad spectrum of nonprofit clients including The Jane Goodall Institute, Cystic Fibrosis, BreatheLA and Union Rescue Mission, A.J. is a leader in the field of committee-based fundraising.

The Nuts and Bolts of Direct Mail

By Erica Waasdorp

Before I got ‘hooked’ on monthly giving, I was already a direct mail ‘aficionado’. Why? Because direct mail works. Because people respond to it. Because you can measure what you’re doing. You can see how many fundraising messages you mail out and how many donations you receive back.

But yet, so many people are no longer ‘trained’ in direct mail. They think that all donations are generated by social media. They think that everybody does everything on their smart phone.

For the past 35 years, I was fortunate to work at Reader’s Digest and later for and with a number of nonprofits that were so driven by direct mail and saw how important testing was within the campaigns they were doing.

Always improving. Always finding ways to do things cheaper or better, to get more responses. Isn’t that what you and I as fundraisers are always trying to do? Improve? Raise more money? Upgrade more doors?

So, when I started presenting webinars on monthly giving, I asked the question: “How many times do you appeal to your donors for money in the mail?” And so many said: never, once a year, twice a year, with some exceptions who mail 4 or more times a year.

Well, if many organization’s year-end appeal results are any indication, direct mail still responds at 600% or higher compared to email messages. I’m seeing cost to raise a dollar of $0.05 to $0.10 in some cases!  And that is just looking at the donations that are directly attributable to the appeal (in other words that came in with a reply form).

This means that direct mail still works. Yes, is it more expensive than email, absolutely. But not 600% more expensive.

And the good news is that you can create a direct mail appeal and create an email appeal variation as a version, so you can totally repurpose the content. Especially those donors who are responding to direct mail and email will be more engaged than those who respond via direct mail or email only.

At a recent conference, the ASPCA, one of the top 50 mailers in the country, shared that between 7 to 10% of their most recent new online donors were trackable to their direct mail campaign. Yes, they donated online, but they would have never gone online if it wasn’t for the direct mail piece.

So, direct mail is not dead and it must be part of your fundraising strategy. But, many fundraisers do not know how direct mail works and what’s important. Yes, storytelling and writing letters and emails are important, but it’s also crucial to look at targeting, timing, design, print, production and postage. That’s what you’ll get in the Webinar: The Nuts and Bolts of Direct Mail!  

About The Author

Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts.  Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic. She has published one of the very few books on monthly giving, called Monthly Giving. The Sleeping Giant. She co-authored the DonorPerfect Monthly Giving Starter and Marketing  Kits and she regularly blogs and presents in person and via webinars on anything direct mail, appeals and monthly giving.

You Can Do It! 5 Tips to Get Your Fundraising Print Publications #OnPoint

Strategies and tactics in fundraising may change, but print publications continue to be a critical resource in the nonprofit toolbox. According to Kivi Leroux Miller’s 2016 Nonprofit Communication Trends report, print remains one of the top five most important communication channels in the nonprofit sector.

Image Credit: Kivi Leroux Miller

Every nonprofit should invest in creating compelling fundraising publications. However, in the tumult of other pressing needs, many small nonprofits put off developing their annual reports, cases for support, and other collateral to save money. Let me put this simply: in ANY business, you must spend money to make money. Nonprofits are businesses; ergo, nonprofits need to spend money to raise money.

I hear you now: “That is all fine and good, Heather, but let’s live in reality. We do not have the money or the staff or the time or the expertise to do print publications.” But you do and you can, because you must. You do not have to hire a big consulting firm to make a great publication. You can do it with existing resources—including your Board and volunteers—if you focus on best practices and follow these five tips.

1. Define your expectations in writing. I use a questionnaire to start any publication project. I ask lots of questions of the nonprofit, like:

  • What is the purpose of your publication? Why is this effort important?
  • Who is your primary target audience? Secondary audiences?
  • What is your fundraising goal(s), in $$, related to the purpose?
  • Who is the project lead (one point of contact only)?
  • Who are your internal decision-makers (i.e. who has the authority to approve proofs)?
  • What channels do you currently use to communicate with your current and potential donors?
  • What is the geographic scope of the fundraising effort?
  • If people could use only three words to describe your organization, what would you want those three words to be? (ex. conservative, progressive, friendly, casual, professional)
  • What three words describe how you do NOT want to be perceived in the community?
  • What collateral have you published recently? Which is your favorite?
  • Does your organization have a style guide or do you reference a major style guide as a standard (AP, Chicago, etc.)?
  • How do you plan to distribute your publication?
  • What’s your print budget?
  • What is the deadline to go to print?

2. Use a team approach. Fundraising publications are of the highest quality when more than one brain or set of eyes is involved. Gather a team together and identify a project leader. (That could be you.) Delegate tasks, and serve as the hub of all the work that goes into the publication. Work with other staff and volunteers to get it done. #ProTip: Find a friendly graphic designer who may be willing to donate some or all her time to the project. Moreover, did you know some graphic designers specialize in the nonprofit sector? They are out there if you look!

3. Allow adequate time for the project. Publications should not be thrown together in haste. That leads to mistakes and missed opportunities. Writing and design are creative processes that require a reasonable time investment. Do not give burden yourself unnecessarily by trying write, design, print, and mail, for example, an invitation in the space of one day. You can have publications good, fast, or cheap. Pick two, but you cannot have all three.

4. Print your publications with a vendor. I am realistic about budgets, and you can get away with printing some publications on your desktop printer (like invitations to less formal events). However, for publications like cases for support or annual reports, work with a print vendor. Digital printing is a more affordable option than traditional printing on presses, and the quality of digital printing is just as good as traditional printing (which was not always the case). Do you want to spend all that effort on creating a beautiful publication only to print it on your desktop printer and have it look unprofessional?

5. Set a deadline for final changes. If at the last minute, you discover a donor’s name is misspelled in the annual report, that is a simple fix. However, if at the 11th hour you decide you want to change the design or copy of an entire page, you are in for a world of issues: that is not a quick fix and will affect the flow of the entire publication. Plan for multiple stages of editing and proofing (including a formal final review), but be reasonable. If you are not, the revisions will never stop. Set and stick to your publication schedule.

How do you stay on time, track, and budget with your fundraising publications?

Are You Ready to Create Your Powerful Case for Support?

Check out our upcoming 90-minute live webinar How to Create a Powerful Case for Support – the Must-Have Fundraising Publication for Every Nonprofit. You will learn proven practices and strategies to create a compelling and powerful Case for Support for your nonprofit. Through the Case for Support, you engage donors—new and potential—through your credibility, data, and consumers’ stories. The Case helps you motivate donors to give by using storytelling and graphics.

About The Author

Heather Stombaugh is a nonprofit expert with more than 16 years of experience in leadership, programs, and fundraising. She is the founder of JustWrite Solutions, a national nonprofit consulting firm. She serves as an expert for CharityHowTo, CharityChannel, and Thompson Interactive. Heather is an officer of local and national boards (Grant Professionals Foundation, Baskets of Care, AFP Northwest Ohio) and an active member of the Grant Professionals Association (GPA Weekly Grant News Editor and Approved Trainer). She is one of fewer than 50 people in the world who holds both the GPC and CFRE. Heather lives and breathes nonprofits!

This blog was influenced by an original blog post, Pain-Free Publications, by Ericka Kurtz of JustWrite Solutions.

$10,000 per month of free Google advertising for nonprofits – a success story case study

Step 1 – Strategizing

Our case study is called Save The Redwoods and their mission is to protect and restore Redwood forests. To help fulfill this mission, we wanted to reach out to their target audience, i.e. people concerned about the Redwood forests, for support.

Direct fundraising tends to be difficult with Google Grants, so we decided instead to run an email capture campaign. That way we could engage the audience and turn them into donors over time.

Step 2 – Developing landing page

A key aspect of this strategy succeeding was to have a killer landing page that would convert a visitor into an email subscriber. We knew our target audience would be interested in Redwoods, so to hook them we created a series of guides to various popular Redwood forests. The high-quality PDF guides were free, require an email sign-up.

Step 3 – Researching keywords

With our landing page in place, we could now start driving traffic to it using Google Grants. We had to research keywords that 1) were relevant to the landing page 2) had many people searching for it and 3) were not competitive to the point that we couldn’t rank well with a $2.00 max CPC bid. Keywords like “sequoia national forest” were perfect, since they were highly relevant, had 27,000 average searches per month, and had an estimated CPC bid of $1.15.

Step 4 – Building campaign

After thoroughly going through the keyword research process, we structured it inside the AdWords campaigns into the appropriate ad groups. Importantly, we had to write and fine-tune the ad text to make it as relevant as possible to the keywords we were using.

Results

During a one-year period, Save The Redwoods collected almost 6,500 emails directly from the Google Grant ads. These emails could be used as part of future email marketing campaigns where they could engage their audience and turn them into donors.

With the right strategy and implementation, Google Grants can be a game-changing tool for your nonprofit. It’s not always simple to implement, and in fact, most nonprofits let their Google Grant go to waste.

We can help. Not only are we certified by Google as ad experts, but the only thing we do is work with nonprofits on managing their Google Grants. You could not be more specialized than we are.

If you think your nonprofit could benefit from having experts manage it for you, please let us know so we can get in touch to talk about how to maximize your Google Grants.

10 Ways to Use Instagram for Nonprofit Visual Storytelling

10 Ways to Use Instagram for Nonprofit Visual Storytelling

By Julia Campbell

Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few nonprofits include Instagram in their social media strategy…and even fewer use it properly.   

Here are 10 ways that you can use Instagram for your nonprofit visual storytelling:

  1. Post eye-catching, colorful photos.

The only way to cut through the clutter and grab attention on Instagram is with great photos. Photos that feature people in small groups, action shots, interesting angles, and bright, colorful backgrounds work best and get the most engagement.

colorful photos

 

  1. Write great captions.

Captions are incredibly important when building a community on Instagram. Use emojis to add some flair. Put the most important words and information up front, knowing that on mobile devices the caption is cut off after three lines.

Write great captions

 

  1. Use hashtags strategically.

Hashtags are a great way to search for new information and new accounts to follow on Instagram, and also a perfect way to be found by new potential supporters. Use hashtags strategically but seeing what others in your industry and around your cause are using. Take a look at what your audience is posting and sharing and what hashtags are trending.

Use hashtags strategically

 

  1. Update your followers on online fundraising campaigns.

Tell your Instagram followers about your online fundraising campaigns! Provide frequent updates on your progress, and let them know how much still needs to be raised.

online fundraising campaigns

 

  1. Showcase your mission.

A photo speaks 1000 words, but a caption explaining your mission and why you do the work that you do works wonderfully on Instagram. Showcase your mission and the beneficiaries.

Showcase your mission

 

  1. Go behind-the-scenes with your Executive Director.

People like to connect with people on social media accounts. Give your followers a glimpse into the life and work of your Executive Director. Make them feel like they are sharing an exclusive, intimate moment.

behind-the-scenes

 

  1. Re-post and share user-generated content.

Share photos and videos taken by your fans, followers, and supporters. They are your best ambassadors. (Always ask permission when doing this!)

share user-generated content

 

  1. Insert CTAs in the captions.

Insert your call to action right in the caption. Double tap/like – get more engagement. Click on the link in bio – take them to your website or online fundraising campaign page. People are more likely to take an action when asked directly.

call to action

 

  1. Participate in social media trends.

For example, the #2016BestNine was a popular hashtag – finding and sharing the 9 most popular photos that you posted in 2016 in a collage format. Another very popular trend is #ThrowbackThursday/#TBT where social media accounts dig into their photo archives for fun and entertaining pictures to post.

social media trends

 

  1. Post videos!

Video is the most popular type of content across social media platforms. Instagram video lets you post a 60 second video, which you can upload to the app or take directly within the app. Post short videos in the field, at meetings and events, and to announce a milestone or special news. You can also use Instagram live video to connect with even more followers, since there is a sense of urgency as they are not archived and you can not view them once the broadcast has ended.

videos

 

What other ways do you use Instagram for visual storytelling? Share them with us in the comments section of the website or via social media.

Looking for more detailed advice about all things digital marketing, online communications, social media and nonprofits, visit us here!

Join us for Julia’s brand new live webinar Instagram for Nonprofits: A Step-by-Step Guide to Using Instagram for Raising Awareness and Money for Your Cause

for more digital marketing and social media strategies.

About The Author

Julia C. Campbell, Founder of J Campbell Social Marketing, consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press. She has helped dozens of nonprofits small and large with their online fundraising and marketing campaigns, raising over $1 million for social causes.  

 

The # 1 Fundamental of Monthly Giving

By Erica Waasdorp

I’m so excited… Because monthly giving is becoming more and more popular! Systems keep getting easier and easier.  More organizations have seen the ‘monthly donor light!’

But yet, so many organizations are slow to come on board.  With just a little bit of training, you too can start your monthly donor program and grow that sustainable revenue you need to keep your operating budget growing!

A few years ago, it was all about systems. That’s not the case any longer. You can literally create a monthly donor page in a few minutes, so no more excuses.

Let’s look at one of the biggest fundamentals of monthly donor programs: ASKING.

Building a monthly donor program requires that you ask donors to do so. The more you ask, the more monthly donors you’ll get.  I see the biggest successes with organizations that start with the low hanging fruit in their organization (board, staff, volunteers) and then expand to donors by asking all the time. They start by asking on their donation pages. They ask in their emails. On their reply forms. In their newsletters. They create special invitations.

The more you ask, the more you grow. The more you’ll see monthly donors’ tremendous power. 

If you’re still not convinced,  talk to some organizations who have started building their program. Look at their annualized value.  If you see that the current average gift of a monthly donor is some $24 a month, that’s $288 a year!  What if you were to grow to 100, to 1,000 to 10,000 monthly donors… $28,800, $288,000, $2,800,000… what’s your goal?

Some of the organizations I’m proud to work with now see 50 to 60% of their revenue from monthly donors. So, start asking… Your donors will love you for it because you’re allowing even small donors to help execute your mission.

To help you, check out the monthly giving webinars at Charity How To today and go to www.adirectsolution.com for resources about monthly giving and sign up to follow my #MonthlyDonorMonday with practical tips every week. And if you have any questions, just ask! We’re here to make your life as a fundraiser easier and monthly giving will certainly help you do that.

Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts.  Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic. She has published one of the very few books on monthly giving, called Monthly Giving. The Sleeping Giant. She co-authored the DonorPerfect Monthly Giving Starter and Marketing  Kits and she regularly blogs and presents in person and via webinars on anything direct mail, appeals and monthly giving.

3 Simple Ideas for Connecting With Your Donors

By Kathie Kramer Ryan – Arroyo Fundraising

As a fundraiser, you may hear about “donor cultivation” or “building relationships with your donors,” so you can raise more money – but what does that really mean?

This post shares 3 simple ideas for connecting with your donors. Each touch point helps you build a broad base of donor interest, engagement in your mission, and trust in how you do your work, all culminating (ideally) in a gift to your organization.

  1. The “Get to Know You” Meeting

Get to know your prospect while they get to know you and your organization. Start by introducing your cause, mission and organization to a new prospect. Keep your “presentation” succinct and include stories or testimonials that show impact.

Be prepared with plenty of open-ended questions to keep the conversation rolling. (What do you know about our organization? How did you first hear of us? What other organizations are you and your family involved with in the community? Why?) Then, listen!

  1. Work With Us!

Work-with-us opportunities give your donors a hands-on view of your organization’s work. A natural history museum invites major donors to help dig for dinosaur bones. Donors serve as special guest readers to young children at an early childhood education center’s story time. These opportunities can be magical ways to increase engagement. Your donors see and feel your organization in action because they are right in the middle of it, as opposed to you telling them about it.

  1. Advice Visit

This is one of my favorites. Have you heard the saying, “If you want advice, ask for money and if you want money, ask for advice?” Asking a prospect for advice draws them closer to your organization.

Be sure to come to the meeting with a list of specific questions. Here’s a challenge we’re up against and here’s how we’re addressing it – what do you think? What could we be doing better? Who else should be talking to in the community?

 Can you plug any of these touch points into your individual cultivation plans for major donors or prospects?

And be sure to join me in January for my premium webinar, “How Even Small Nonprofits Can Raise Big Gifts: A Step-by-Step Guide to Building Winning Relationships with Your Donors.” See you then!

The 7 fundamentals of Monthly Giving

imagesMQ90Z0LKA few years ago, when I first started teaching webinars at Charity How To, Monthly giving was still in its infancy. It used to be something for the few and big organizations.

Not anymore! Every organization can and should organize a monthly giving program in very short order. With the right tools (and you may very well already have them in-house), you can get started in no time.

You may know I’m somewhat of a monthly donor ‘groupie’.  I’ve been managing monthly donor programs for decades and I’ve seen the power and ongoing revenue it provides, especially in times of crisis.  In some cases, it’s kept organizations afloat because even if they could not send appeals to ask for money, the monthly donations kept coming in.

So why is monthly giving important?

Let’s look at some fundamentals of monthly giving you must realize before you start, that may be different from what you’ve seen with other types of donors.

  1. Understand how monthly donors are different. They are not your big check writers. Monthly giving allows even small donors to invest in your organization in a way that’s easy, comfortable and affordable for them , while generating lots of money for your organization. And, an important “side effect” your donor retention rate will increase.
  2. You can start your program with minimal resources. Look at your online donation system and add monthly giving to your one-time donation pages and create a separate monthly donation page.
  3. Do create a monthly donor recognition plan.  And make sure you organize your recognition pieces in advance, before you start marketing. I work with many small and mid-size organizations and find that early promotion – before the process was completely organized – will cause delays and problems down the road. If you take a few extra minutes now to map out what you’ll offer these new monthly donors, it will benefit you and them in the long run.
  4. Define your ask amounts at the low end of the spectrum and you’ll be pleasantly surprised. Don’t be too greedy.  Start asking for the lowest amount you can get away with, but always offer a number of different options. I recommend 4 and Other $. The donors will determine what they can afford. If you start too high, you’ll scare them off and they feel they cannot contribute. Ask low, get higher response.
  5. Marketing your program nowadays is very doable by asking via email and social media. You’ve done all of the hard work already and set up the systems and recognition. .Now it’s a matter of asking.
  6. Always annualize the value of your monthly donors when you present the results of your activities to others. I cannot stress this enough. If you see that the current average gift of a monthly donor is some $24 a month, that’s $288 a year!All of a sudden people start taking notice. Until you annualize, bosses, boards and colleagues will not understand the power of monthly giving.
  1. Do plan for growth. You’re asking the donors to commit to you long-term so you should commit to this program long-term as well. Growing a monthly donor program takes time, so you must build in as many ask opportunities as you possibly can!  I’ve seen tremendous success especially with those organizations who were so committed to it that they looked at absolutely every opportunity to ask donors to join their monthly giving program. And it is working! Some now see 50 to 60% of their revenue from monthly donors. It creates the sustainable revenue they need. So, look at your communication plan for the year and build in as many monthly giving appeals as you can and you WILL grow.

And if you’d like to find out more, check out the various monthly giving webinars at Charity How To today and go to www.adirectsolution.com for resources about monthly giving.

 

Show, Don’t Tell: Why Your Nonprofit Needs Data Visualization Tools

charity infographic general - puchased by JWSYou’ve seen them all over the interwebs. You run into them as you’re scrolling through your feed on Facebook, as you’re checking your Twitter updates, as you’re looking for remodeling ideas on Pinterest.

They’re infographics, and they’re everywhere. But more importantly for nonprofits: infographics (and other data visualization tools) are not a passing trend. It’s time you add them to your fundraising toolbox.

Infographics are graphic visual representations of information, data, or knowledge intended to present complex information quickly and clearly. Other data visualization tools—like charts, graphs, pictograms, gauges, dashboards, etc.—similarly present data in a pictorial or graphic format.

Why should you care?

Infographics and other data visualization tools:

  • Combine appeals to logic and emotions (a critical element of getting and keeping donors)
  • Engage 66% of all people who are visual learners
  • Register much more quickly with readers than narrative: visual cues are processed 60,000 times faster in the brain than text
  • Are visually intriguing and motivational
  • Give the reader’s eye a place to rest (especially when incorporated with appropriate amounts of white space)
  • Improve document readability
  • Can be published and packaged in multiple ways, making it a multipurpose tool

That last bullet point may be the most critical: data visualization tools can be used anywhere—social media, websites, cases for support, annual reports, and even grant proposals.

So, how do you create infographics and other tools?

As a nonprofit pro, my default response is use something free! And there are some high-quality, free tools available, like Easel.ly, Canva, Infogr.am, and Piktochart. I’ve used them all, and they’re intuitive, provide lots of layouts and options (even at the free level), and are user-friendly for those of us who don’t have graphic design backgrounds.

If you have the resources to hire a professional graphic designer or illustrator, do it. They are amazing professionals who can help you step up your game in developing compelling fundraising collateral. And you may be surprised to find a graphic designer in your area who specializes in nonprofit work – I know I was! They’re out there, and some of them are even willing to volunteer.

 

Looking for more info on how to make data visualization tools work for you?

Join me for the live, premium webinar of How to Create an Annual Report Infographic – A Step-by-Step Guide to Transition Your Paper Annual Report to an Infographic on May 17 or 24. If you can’t make the live event, no worries. You’ll still receive the recording and all of our bonus materials in your inbox. Register now!

CharityHowTo FREE resources for Nonprofits: Live Webinars, Recorded Webinars, Videos and ……

Upcoming Live Free CharityHowTo Webinars

We cover a range of topics including, grant writing, nonprofit annual reports, social media for nonprofits, nonprofit silent auctions and more!  Click the link above to see our current list of free upcoming webinars.

Free CharityHowTo Nonprofit Webinar Recordings

Free Webinar Slides etc..! How Nonprofits Can Get $10,000 per Month in Free Google Advertising

  1. Here is a recorded version of this webinar (newly updated)
  2. You can find the slides from the webinar here.
  3. Find out about Google grants in your country. 
  4. Learn about The All-In-One Google Grants Service For Your Nonprofit Here.

Did you like this webinar? Please follow us on Twitter and like us on Facebook, thank you 🙂

Why Google Grants?

Your nonprofit is eligible to receive up to $10,000 per month in free online advertising from Google Grants to promote your website at the top of Google search results pages. How much you benefit from this free advertising depends on how much time and AdWords search engine marketing expertise you have.
Google Grants is a potential annual online advertising budget of $120,000 for you. That’s money that doesn’t have to come from your existing marketing budget or from donors. Can you imagine what your nonprofit could do with this endless supply of free online advertising? No? Well here are some nonprofit marketing initiatives Google Grants can tackle for you:
  • promoting events and selling tickets

  • growing online donations and fundraising

  • raising awareness

  • building email lists

  • connecting with supporters

  • recruiting volunteers

  • initiating sponsor relationships

  • signing up newsletter subscribers

  • registering memberships

 

 
 
Cheers,
ConnectAd and The CharityHowTo Team
 
—————————————-
 

Slides etc.. Make More Money & Retain More Donors

Thank you for registering for this premium webinar. Please utilize and enjoy the slides and resources below.

Please fill out this super short 45 second post webinar anonymous survey. We literally change the presentation based on what you tell us and there’s a tiny surprise at the end of the survey. We don’t share your name or identity with the topic expert or presenter’s. Thank you for filling out the short survey here!

 

Here are the slides from the webinar.

Bonus: This webinar includes the following chapters from Tom Ahern’s top-selling book for nonprofits, How to Write Fundraising Materials That Raise More Money:

  1. Why Communicate? To Spur Action
  2. Make It Interesting (Mandatory)
  3. Secret to Response: The Offer is King

 

Thank You,

The CharityHowTo Team

A Nonprofit Social Media Policy Template You Can Use


Please feel free to copy and edit the nonprofit social media policy template below. If you’d like to get invited to free and premium CharityHowTo webinars click here :-)

If you find the information below helpful please “like” our Facebook page. 

Social Networking Policy

[Your nonprofit name] (“your nonprofit name”) understands that some employees participate in social networking sites (e.g. Facebook, MySpace, Twitter, YouTube, LinkedIn) and chat rooms, and create and maintain personal websites, including blogs.  XYZ Nonprofit respects employees’ online social networking and personal Internet use.  However, your online presence can affect XYZ Nonprofit as your words, images, posts, and comments can reflect or be attributed to XYZ Nonprofit.  As a Team Member, you should be mindful to use electronic media, even on your own personal time, responsibly and respectfully to others.  Because employees’ online comments and postings can impact XYZ Nonprofit and/or the way employees are spending their time at work, XYZ Nonprofit has adopted the following guidelines that employees must observe when participating in social networking sites and/or engaging in other forms of Internet use on and off duty.  It shall be considered a breach of acceptable Team Member conduct to post on any public or private website or other forum, including but not limited to discussion lists, newsgroups, listservs, blogs, information sharing sites, social media sites, social or business networking sites such as LinkedIn, Facebook, or MySpace, chat rooms, telephone based group communications such as Twitter, or any other electronic or print communication format, any of the following:

(1)  Anything that may harm the goodwill or reputation of XYZ Nonprofit or any disparaging information about XYZ Nonprofit.

(2)  Any disparaging, discriminatory or harassing information concerning any customer, employee, vendor or other person associated with XYZ Nonprofit. XYZ nonprofit’s policies prohibiting harassment apply online as well as offline.

(3)  Any confidential information, trade secrets, or intellectual property of XYZ Nonprofit obtained during your employment, including information relating to finances, research, development, marketing, customers, operational methods, plans and policies.

(4)  Any private information relating a customer, employee or vendor of XYZ Nonprofit.

In compliance with applicable regulations of the Federal Trade Commission, employees endorsing XYZ nonprofit’s products or services must disclose their employment relationship with XYZ nonprofit and must ensure that endorsements do not contain representations that are deceptive or cannot be substantiated.  If you are speaking about job-related content or about XYZ Nonprofit you must either clearly identify yourself as a XYZ Nonprofit employee, or speak in the first person and use a disclaimer to make it clear that the views expressed belong solely to you.  In addition, the following statement must be used, “The opinions expressed on this site are my own and do not necessarily represent the views of XYZ Nonprofit.”

This Policy applies regardless of where or when employees post or communicate information online.  It applies to posting and online activity at work, home or other location and while on duty and off duty.  XYZ Nonprofit reserves the right to monitor and access any information or data that is created or stored using XYZ Nonprofit’s technology, equipment or electronic systems, including without limitation, e-mails, internet usage, hard drives and other stored, transmitted or received information.  Employees should have no expectation of privacy in any information or data (i) placed on any XYZ Nonprofit computer or computer-related system or (ii) viewed, created, sent, received or stored on any XYZ Nonprofit computer or computer-related system, including, without limitation, electronic communications or internet usage.

Employees who violate XYZ Nonprofit ‘s Social Networking Policy will be subject to disciplinary action, up to and including termination of employment.

10 tools and strategies to market your nonprofit on a shoe-string budget

frogAllyson Kapin has a great post on Frogloop, Care2’s nonprofit online marketing blog on 10 Tools and Strategies to Market Your Nonprofit on a Shoe-String Budget.  She writes: “If your nonprofit is not taking advantage of free tools like Add This, a widget that encourages users to share your organizations articles or web pages on the most popular social networks or branded toolbars like FreeCause, then your nonprofit is missing out on some big marketing opportunities.”

Here’s her list of ten tools and strategies:

  1. RSS Feeds
  2. Use the Add This widget
  3. Pick Two Social Networks
  4. URL Shorteners
  5. Care2’s Petition Site
  6. Google Grants
  7. YouTube Nonprofit Program
  8. Listservs
  9. Create widgets to share content or actions
  10. FreeCause Toolbar

Read the detailed article after the jump

Don't Miss Our Free & Premium Webinars!