16 Ways To Get More Comments On Your Facebook Page

By John Haydon, Originally Posted Here.

You know that engagement is important, but getting fans to comment on your Facebook updates can feel like an uphill battle.

And it can sometimes be painful watching other nonprofits who seem to make massively engaged fans. What are they doing that you’re not?

Even the most active Facebook Page began from a standing start. And many of them got to where they are today by making it easier for fans to comment on their Page.

16 Ways To Get More Comments on Your Facebook Page:

  1. Ask specific questions – Asking your fans what we can do to cut down carbon emissions might get comments from your biggest fans, but most of them would just skip to the next item in their news feed. Specificity will get more comments
  2. Ask yes or no questions – Yes or no: Are you more likely to answer “yes or no” questions, or open-ended ones that require more time and attention? You get the point.
  3. Ask timely questions – Are you staying home or traveling this weekend? Focusing on your fans interests, and how those intersect with your mission, is a key part of growing an engaged community.
  4. Ask edgy questionsGreen Peace does a great job with this by asking questions like “Do you live near a nuclear power plant?” Adjust the edginess factor to your community, and certainly your mission.
  5. Ask true or false questions – True or false questions work really well for historical societies, whose fans love to show off their knowledge of history. Always begin these questions with “True or False:“. Fans will be more likely to answer if they know that a simple answer is all that’s required.
  6. Ask questions about a photo – Share a photo an ask your fans to comment. For example, an animal rights org could post a photo of animal cruelty and ask “What’s wrong with this picture?”
  7. Ask poll questions – Text updates makes it easy to create polls on your Page. Just make sure you give people the answer choices (A, B, C, etc).
  8. Ask fun questions – Don’t be afraid to go off topic with your fans. It will remind them that you’re just like them, and will establish a more human connection. For example, “What’s your families favorite vacation spot?”
  9. Ask directly – If your Facebook Page is new, or if it’s been dormant for months, getting any kind of response from fans can be difficult. If that’s the case with your Page, try messaging specific fans that you know personally, asking them to comment on a post. Tell them you think they’d offer value and insight around a particular conversation. Be sincere.
  10. Ask preference questions – When you were in college, did you prefer essay questions or multiple choice questions? Exactly.
  11. Ask who’s attending an event – You can pose this question to fans located near an upcoming event. Bonus points if you share a link to your Facebook Event.
  12. Ask those who attended the event to share a favorite moment – If you’re a national organization that help an event in Chicago, you can target an update to those attendees asking to share their impressions. This will mainly get responses from your core fans, but will give less active fans a deeper look at your organization’s culture.
  13. Ask for tips – This one works well if your organization works with families. Asking for tips on how to get kids out of bed earlier would leverage shared experiences among your Facebook fans.
  14. Ask humanistic questions – This works especially well if your organization deals with a disease or syndrome. For example, The Brain Aneurysm Foundation launched their Page simply by asking: “When you were first recovering from a brain aneurysm, what gave you the most hope?”
  15. Ask fill in the blank questions – Another way to make less work for your Facebook fans is to use “fill in the blank” questions. When you ask these, always begin with “Fill in the blank:”. Your fans will be more likely to answer a question if they know what’s expected. And everybody knows how “fill in the blank questions” work.
  16. Reply and pay attentionPeople skills 101 talks about acknowledging when someone answers a question. When your fans answer questions, comment back and deepen the conversation.

Learn more about nonprofit Facebook marketing with John’s next live webinar Create a Vibrant Facebook Community – How to Get More Likes, Comments and Shares on Your Page Updates

5 Reasons Your Nonprofit Needs A Strategic Online Communications Plan

By Julia Campbell

In my work with nonprofits, I often hear the same refrain about nonprofit marketing and communications: People are feeling very overwhelmed and stressed out by their never-shrinking to do lists.

With so many digital marketing and online fundraising tools out there, how can a small nonprofit choose what to focus on, and how can they manage their time and resources effectively?

There are constantly emails to send out, a website to update, a Facebook page and Twitter feed to manage, Instagram and Snapchat to explore, plus phone calls and meetings… how can a small nonprofit get it all done?

The answer? You don’t have to do it all!

Creating a Strategic Online Nonprofit Communications Plan will help you re-focus, re-prioritize, and get yourself back on track with your online communications.

Here are 5 reasons that you need a Strategic Online Nonprofit Communications Plan:

1. You will be able to allocate resources more efficiently.

By spelling out a plan for your online communications, you will be able to take a look at your budget, your staff time, and other needed resources and see what needs to be allocated and what needs to be raised. If you find that you have zero budget and zero staff time to allocate to online communications, this is also an important discovery. You may find that you need to focus on raising enough money or hiring staff/interns to do this work, even if just for a few hours per week.

2. You will understand the steps required to be successful.

Cutting through the noise and the clutter and getting your message heard is difficult, and it requires creativity and a lot of elbow grease. I will not sugar coat it for you. But with a plan in place, you will know what to do first, what to do second, and so on – and you will know what success looks like, rather than throwing things up to see what sticks.

3. You will be able to reach your audience.

Spending time working on your Strategic Online Communications Plan will focus your message and enable you to target the right audience. Your target audience should not be everyone in the world. Your target audience should be the people that you need to accomplish your online communications goals.

4. You will stay organized and on task.

Creating an Editorial Calendar so that nothing slips through the cracks is essential to managing your online communications. The Calendar will keep your ideas in one place and serve as the central location for your content.

5. You will be able to measure success.

All great plans have a way to measure whether or not they worked. Did you reach your destination? What does success look like, and how will we know if we achieved it? With a Measurement Spreadsheet, you will be able to identify which metrics matter, and how to collect and analyze them.

What other reasons do you have to creating a Strategic Online Communications Plan? Share them with us in the comments section of the website or via social media.

Looking for more detailed advice about all things digital marketing, online communications, social media and nonprofits, visit us here!

Join us for How to Create a Strategic  Online Communications Plan for more digital marketing and social media strategies.

About The Author

Julia C. Campbell, Founder of J Campbell Social Marketing, consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press. She has helped dozens of nonprofits small and large with their online fundraising and marketing campaigns, raising over $1 million for social causes.  

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Free eBook-21 Stupidly Simple Ways to Get More Likes and Comments on Your Nonprofit Facebook Page

Facebook is a valuable communication channel for nonprofits, it enables nonprofits to reach and engage their constituency to help them succeed in their mission. When your nonprofit Facebook page gets more “likes” and comments, it has a snowball viral effect. When a fan (a.k.a. connection) “likes” your page it instantly spreads virally. When someone “likes” a page it is instantly posted on the wall of the persons profile. As a result, some of their friends will now be learning about your nonprofit an intern may take the same action and “like” your page as well.

You can see how quickly this can spread, all to the benefit of generating awareness for your nonprofit and helping you to acquire more “fans” and enabling you to reach more people. The same viral effect also happens when people comment on your nonprofit Facebook page. The free e-book by CharityHowTo.com provides your nonprofit with 21 stupidly simple ways to get more likes and comments on your nonprofit Facebook page.

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Slides and Recording- Free Webinar- 10 Ways To Get Better Results for Your Charity on Facebook

We hope you enjoyed today’s webinar.   For those of you who could not attend and for those of you who were asking, the slides and a recorded version of this webinar is available below.

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A recorded version of the webinar “10 Ways to Get Better Results for Your Charity on Facebook”.

 

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Slides from FREE Webinar-Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Thank you for attending today’s webinar. We sincerely appreciate all of the great feedback.  There were over 700 people today so we apologize if we couldn’t get to all of your questions.

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Slides from Facebook Places Webinar

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Slides from Facebook Foundations for Nonprofits- Critical tactics for success

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Slides from Facebook Foundations for Nonprofits

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Thanks very much, Kurt & John

PS. If you haven’t already don’t forget to “like” our Facebook page and access the free step-by-step video guides.

Slides From The Facebook Places Webinar

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Slides from Facebook Places Webinar

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Thanks very much, Kurt & John

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Slides from Webinar “How to Turn Facebook Fans into Active Donors and Fundraisers”

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Please note these slides are intended for folks who have already attended our webinar. If you haven’t attended our webinar please feel free to download them anyhow just note they are more relevant if you have attended the webinar.

Thanks very much, Kurt & John

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Slides from What the new changes to Facebook means for your nonprofit

Thank you for attending “What the new changes to Facebook means for your nonprofit”.  For those of you who have attended, thank you for your wonderful feedback.  Also  thanks for all of the great comments and feedback on our CharityHowTo.com Facebook page.

Get the slides here!

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Please note these slides are intended for folks who have already attended our webinar. If you haven’t attended our webinar please feel free to download them anyhow just note they are more relevant if you have attended the webinar.

Thanks very much,
Kurt & John

PS. don’t forget, there’s free Facebook step-by-step videos when you “like” the page you’ll gain access to it.

9 Facebook How-To Videos for for Our Nonprofit Facebook Fans

There are many free step-by-step how to Facebook videos for nonprofits on our CharityHowTo.com  Facebook Page

Just visit our charityhowto.com Facebook page and click the “like” button.

1) How to Create a Nonprofit Facebook Page
2) How to upload a picture to your Nonprofit Facebook Page
3) How to configure your Facebook wall-for nonprofits
4) How to send targeted updates to facebook fans (AKA connections)
5) How to post content to your Facebook page from your cell phone or e-mail
6) How to Identify Your Nonprofits Facebook’s Core Supporters Using Polls
7) How to use Facebook insights to identify your biggest supporters
8) How to put an e-mail opt in form into your Facebook page
9) How to add administrators to your Facebook page

Just visit our charityhowto.com Facebook page and click the “like” button.

3 Ways Facebook Will Radically Change Your Nonprofit

A few weeks ago, we had a conversation about the Facebook win against Google and what it means for you. We spoke about how we’re now sharing more than searching, and how to create content that’s optimized for this change in behavior. Fast forward.

The Age Of Facebook

In case you’ve been living under a rock for the past week, Facebook was the only thing anyone was talking about.

At F8, Facebook announced new tools and plans for how they’re going to make “people at the center of the web”. Just like when Microsoft dominated tech in the 90s, Facebook will dominate how you and your constituents not just share information, but how you experience the web. But don’t take my word for it. Read Michael Arrington’s take on this new Age Of Facebook.

3 Ways Facebook Will Radically Change Your Nonprofit

The first steps will be to allow users to share their preferences all over the damned internet with the implementation of “like” button (users take note of the privacy issue), a Recommendations Plugin and a Social Bar.

1. Smaller Actions. Facebook announced the Open Graph API, which will allow nonprofits to integrate a variety of Facebook user data into their website. For example, supporters could soon simply need to “like” a petition about an issue before congress instead of having to fill out a lengthy form.

2. Personalized Recommendations. Facebook has released a Recommendations Plugin, which allows your nonprofit to automatically recommend content on your site based on what a visitor’s Facebook friends liked. In Mark Zuckerburg’s words, “The power of the open graph is that it helps to create a smarter, personalized web that gets better with every action taken.”


3. Stronger Communities. Facebook will soon release a Social Toolbar allowing visitors to your website the ability to meet other people with similar interests, invite them to be friends, view and comment on their walls and even chat live. This will make it much easier for you to create a Facebook community space right on your website.

And this is only the beginning…

How do you see Facebook impacting nonprofits?

Please share your thoughts below.

Slides from Webinar- How to Turn Facebook Fans into Active Donors and Fundraisers

Below are the slides from the webinar “How to Turn Facebook Fans into Active Donors and Fundraisers”. For those of you who have attended, thank you greatly for your wonderful feedback. Also check your charityhowto.com account for your supplemental videos included with the webinar.

Click here to get the slides via PDF.

Please note these slides are intended for folks who have already attended our webinar. If you haven’t attended our webinar please feel free to download them anyhow just note they are more contextually relevant if you have attended the webinar.

Thanks very much,
Kurt  &  John

Slides from Webinar-Facebook for Nonprofits, the Essential Boot Camp!

Below are the slides from the webinar “Facebook for Nonprofits, the Essential Boot Camp!”. For those of you who have attended, thank you greatly for your wonderful feedback. Also check your charityhowto.com account for your supplemental videos included with the webinar.   Thanks for all of the great comments and feedback on our CharityHowTo.com Facebook page.

Slides from Facebook boot camp webinar

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Please note these slides are intended for folks who have already attended our webinar. If you haven’t attended our webinar please feel free to download them anyhow just note they are more contextually relevant if you have attended the webinar.

Thanks very much,
Kurt & John

Slides from Webinar- How to Turn Facebook Fans into Active Donors and Fundraisers

Below are the slides from the webinar “How to Turn Facebook Fans into Active Donors and Fundraisers”. For those of you who have attended, thank you greatly for your wonderful feedback. Also check your charityhowto.com account for your supplemental videos included with the webinar.

Click here to get the slides via PDF.

Please note these slides are intended for folks who have already attended our webinar. If you haven’t attended our webinar please feel free to download them anyhow just note they are more contextually relevant if you have attended the webinar.

Thanks very much,
Kurt  &  John

Slides from- What the New Changes to Facebook Means for Your Nonprofit

Thank you everyone for attending today’s free webinar.  Thank you very much for your participation and wonderful feedback.  I especially want to thank everyone for the great questions posted on the CharityHowTo.com Facebook Wall, great stuff!  John is already responding to your questions!

The link below will give you access to the PDF slides:

What the New Changes to Facebook Means for Your Nonprofit

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Please note these slides are intended for folks who have already attended our webinar. If you haven’t attended our webinar please feel free to download them anyhow just note they are more contextually relevant if you have attended the webinar.

Cheers,

John & Kurt

Slides From the Webinar- What the New Changes to Facebook Means for your Nonprofit

Thank you everyone for attending today’s free webinar.  Thank you very much for your participation and wonderful feedback.

The link below will give you access to the PDF slides or click here

What the New Changes to Facebook Means for Your Nonprofit_5_11_2010

Please note these slides are intended for folks who have already attended our webinar. If you haven’t attended our webinar please feel free to download them anyhow just note they are more contextually relevant if you have attended the webinar.

** Note, if you have a slow connection please allow a moment for the page to load.

Cheers,

John & Kurt

8 New Facebook Social Plugins Nonprofits Need to Know About

On Monday I shared with you my initial thoughts on how Facebook will change how we all experience and use the internet – and how this change will impact your nonprofit.

Right now, when people visit your website, they see the same content as every other visitor. By default, it’s not tailored to their preferences. They also have no clue who else has visited your site, what content they’ve shared on Facebook, and whether they have a social connection to those visitors.

The new Facebook platform changes all of this, making your website – and the entire internet – social by default. By implementing Facebook Social Plugins into your website, you could give your visitors these experiences:

  • Display content they would prefer, based on their Facebook preferences and what their friends have liked.
  • Show them who else has visited your site – and even who’s on your site right now!
  • Allow them to engage with current Facebook friends about your cause – on your website.
  • And do all of this without having to login to to your website.

In short, Facebook plugins will allow you to turn any page on your site into a Facebook Page.

8 New Facebook Social Plugins – A Summary For Nonprofits

Facebook Social plugins are fairly easy to install (most of them are as easy as embedding a YouTube video).

  1. The Like Button – The Like Button allows visitors to share content from your site on their Facebook profile – with one mouse click. A good use of this plugin is to place it on Pages with information on actions people can take to support your cause. I have one below this blog post that I installed with a WordPress plugin.
  2. Like Box – The Like Box replaces the Facebook Fanbox. It allows your visitors to like your Page, view your Page stream and see connections on your Facebook Page.
  3. The Recommendations Plugin – The Recommendations allows you to dynamically display content on your site they might like.
  4. Comments Plugin – The Comments plugin allows visitors to comment on pages on your site. Those comments are also shared on their Profile.
  5. Activity Feed – The Activity Feed plugin allows visitors so see what their Facebook friends are commenting on and liking on your site.
  6. FacePile – The Facepile plugin displays the profile pictures of everyone who has signed up to your site.
  7. Login with Faces – A slight variation of the FacePile plugin, the Login with Faces plugin shows profile pictures of the user’s friends who have already signed up for your site in addition to a login button.
  8. The Live Stream – The Live Stream plugin allows visitors to engage with your site in real time. Perfect to use during events.

If you’re interested in learning more about the Facebook Social Graph Platform, check out this YouTube playlist on the Facebook Platform release at F8.

Please comment below

Amplify your nonprofit event with Facebook’s new Live Stream plugin

On Wednesday John talked about eight Facebook Social Graph plugins your nonprofit can use to make your site more social.

The Live Stream plugin is one that will be an essential tool for nonprofit events.

Live Stream allows visitors to chat about your event – real-time – and share their chat on their Facebook Wall and News Feed. What makes this powerful is that it draws your supporters friends into the event in a way that feels natural.

You can watch the video here

As an FYI, there is a free webinar I’ll be conducting on May 11th called “What The New Facebook Changes Mean For Your Nonprofit”. Feel free to attend. Or not.

Facebook for Nonprofits: 10 Tips

I recently discovered Inside Facebook, a blog created by Inside Network to share lessons they’ve learned about the huge social network.  One of the best aspects about the blog is that they cover a wide range of topics, really giving you insight into all the potential that Facebook holds.  Last month, they published a post entitled 10 Tips for Non-Profits on Facebook.  My favorites include

  • Make your Facebook page unique
  • Talk back
  • Create an app, game or quiz.

What do you think, have you found some tactics to be more successful than others?  Anything you disagree with?  Let us know!

And don’t forget to watch a preview of CharityHowTo’s very own Facebook video tutorial:

Facebook for nonprofits charity


10 privacy settings every Facebook user should know

cameraThe AllFacebook.com blog offered an excellent post that discussed ten privacy settings that every Facebook user should know and I strongly recommend this to all my Facebook peeps out there, not just the newbies.  Here’s what this post covers in detail:

  • Use your friend lists
  • Remove yourself from Facebook search results
  • Remove yourself from Google
  • Avoid the infamous photo/video tag mistake
  • Protect your albums
  • Prevent stories from showing up in your friends’ news feeds
  • Protect against published application stories
  • Make your contact information private
  • Avoid embarrassing wall posts
  • Keep your friendships private

Read 10 privacy settings every Facebook user should know

How to Use Facebook for Nonprofit Organizations

CharityHowTo.com has literally received thousands of requests for a step-by-step video teaching nonprofits how to use Facebook for their nonprofit organization.

Facebook has become one of the most powerful and widely used social media tools available today. Around the world, millions of companies and organizations are using Facebook to find and engage with supporters. For nonprofits, the power of Facebook offers an opportunity to promote organizations and to gain access to Facebook users who support those organizations.

This training video focuses on ways in which nonprofit organizations can use the power of Facebook to create a solid social media presence and to increase the audiences for their missions and ongoing efforts.

This video will walk first time users through the process of setting up a Facebook Fan Page for their organizations and explores how administrators can make those pages a ‘must see’ destination.

Apart for offering promotional best practices for nonprofits, the video will also show viewers how to:

  • Customize Facebook fan pages
  • Add and Remove Facebook Applications from pages
  • Promote fan pages through word of mouth and Facebook Advertising Campaigns
  • Set permissions to allow page visitors to contribute links and other content to pages
  • Create online photo albums and video feeds
  • And much more
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