$10,000 per month of free Google advertising for nonprofits – a success story case study

Step 1 – Strategizing

Our case study is called Save The Redwoods and their mission is to protect and restore Redwood forests. To help fulfill this mission, we wanted to reach out to their target audience, i.e. people concerned about the Redwood forests, for support.

Direct fundraising tends to be difficult with Google Grants, so we decided instead to run an email capture campaign. That way we could engage the audience and turn them into donors over time.

Step 2 – Developing landing page

A key aspect of this strategy succeeding was to have a killer landing page that would convert a visitor into an email subscriber. We knew our target audience would be interested in Redwoods, so to hook them we created a series of guides to various popular Redwood forests. The high-quality PDF guides were free, require an email sign-up.

Step 3 – Researching keywords

With our landing page in place, we could now start driving traffic to it using Google Grants. We had to research keywords that 1) were relevant to the landing page 2) had many people searching for it and 3) were not competitive to the point that we couldn’t rank well with a $2.00 max CPC bid. Keywords like “sequoia national forest” were perfect, since they were highly relevant, had 27,000 average searches per month, and had an estimated CPC bid of $1.15.

Step 4 – Building campaign

After thoroughly going through the keyword research process, we structured it inside the AdWords campaigns into the appropriate ad groups. Importantly, we had to write and fine-tune the ad text to make it as relevant as possible to the keywords we were using.

Results

During a one-year period, Save The Redwoods collected almost 6,500 emails directly from the Google Grant ads. These emails could be used as part of future email marketing campaigns where they could engage their audience and turn them into donors.

With the right strategy and implementation, Google Grants can be a game-changing tool for your nonprofit. It’s not always simple to implement, and in fact, most nonprofits let their Google Grant go to waste.

We can help. Not only are we certified by Google as ad experts, but the only thing we do is work with nonprofits on managing their Google Grants. You could not be more specialized than we are.

If you think your nonprofit could benefit from having experts manage it for you, please let us know so we can get in touch to talk about how to maximize your Google Grants.

CharityHowTo FREE resources for Nonprofits: Live Webinars, Recorded Webinars, Videos and ……

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How to Be Grant Ready: A Step-By-Step Guide
Tuesday, July 14th, 2015 at 3:00 PM EDT

87.00
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90 Minutes
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Participating in “How to Be Grant Ready: A Step-By-Step Guide” will provide you with a strategy to apply to your organization to ensure that you begin the year with a strong grant seeking system in place.

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How to Master the 3 R’s of Grant Writing: Research, Relationships & wRiting
Tuesday, July 28th, 2015 at 3:00 PM EDT

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Purchasing “How to Master the 3 R’s of Grant Writing: Research, Relationships & wRiting” will provide you with a basic knowledge and understanding of the grant seeking process from initial funder identification through application submission.

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New! How to Write a Grant to Knock Your Reviewer’s Socks Off – Earlybird Price, Save 25% Today!
Wednesday, August 19th, 2015 at 1:00 PM EDT

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Participating in “How to Write a Grant to Knock Your Reviewer’s Socks Off” will walk you through, step-by-step, how to write a grant application after identifying an appropriate funding opportunity that will engage your reviewers.

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New! Federal Grants 101: Securing Millions for Your Organization
Tuesday, August 25th, 2015 at 3:00 PM EDT

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In this live, interactive nonprofit webinar we will break down the steps necessary to be “grant ready” as a potential federal grantee.

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Slides and more….. FREE Webinar: The 7 Fundamentals of a Monthly Giving Program

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Free Resource: 10 Tips to Awaken the Sleeping Giants in Your Donor Database

 

 

How to Start Your Monthly Giving Program – A Step-By-Step Guide
Thursday, January 29th, 2015 at 1:00 PM EST
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If you’re thinking about starting a monthly giving program, this webinar is for you! Imagine doubling or even tripling the amount you are raising from your current donors. Join us to learn the initial steps involved in starting a successful monthly don

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How to Start Your Monthly Giving Program – A Step-By-Step Guide
Tuesday, February 10th, 2015 at 1:00 PM EST
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If you’re thinking about starting a monthly giving program, this webinar is for you! Imagine doubling or even tripling the amount you are raising from your current donors. Join us to learn the initial steps involved in starting a successful monthly don

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Free Webinar Slides: Start Your 2015 Grant Strategy Off Right!

Thank you for registering for this free webinar!   You can download the slides in hadout format here!  You can download the slides (one per page) here!

 

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Thursday, December 4, 2014
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Free Webinar Slides etc..! How Nonprofits Can Get $10,000 per Month in Free Google Advertising

  1. Here is a recorded version of this webinar (newly updated)
  2. You can find the slides from the webinar here.
  3. Find out about Google grants in your country. 
  4. Learn about The All-In-One Google Grants Service For Your Nonprofit Here.

Did you like this webinar? Please follow us on Twitter and like us on Facebook, thank you 🙂

Why Google Grants?

Your nonprofit is eligible to receive up to $10,000 per month in free online advertising from Google Grants to promote your website at the top of Google search results pages. How much you benefit from this free advertising depends on how much time and AdWords search engine marketing expertise you have.
Google Grants is a potential annual online advertising budget of $120,000 for you. That’s money that doesn’t have to come from your existing marketing budget or from donors. Can you imagine what your nonprofit could do with this endless supply of free online advertising? No? Well here are some nonprofit marketing initiatives Google Grants can tackle for you:
  • promoting events and selling tickets

  • growing online donations and fundraising

  • raising awareness

  • building email lists

  • connecting with supporters

  • recruiting volunteers

  • initiating sponsor relationships

  • signing up newsletter subscribers

  • registering memberships

 

 
 
Cheers,
ConnectAd and The CharityHowTo Team
 
—————————————-
 

Slides – Free Webinar: How to Get Your Nonprofit Ready for Giving Tuesday

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Tuesday, September 9, 2014
 
 
Wednesday, September 17, 2014
 

Slides from the FREE WEBINAR: An introduction to Nonprofit Silent Auctions: How to Raise more funds with five simple changes

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 ** Here are the slides from the webinar! **

Free Recorded Webinar: An introduction to Nonprofit Silent Auctions: How to Raise more funds with five simple changes

 

Special offer for webinar attendees.

Save 30% on today’s 3 PM webinar “The Marketing Savvy Behind Outrageously Profitable Silent Nonprofit Auctions”

Normally $89 but today it’s available for only $62 plus you get a recorded version of the webinar and bonus supporting materials.

 Simply add the item to your cart and enter the coupon code “SHERRY

Wednesday, August 13, 2014
Start Time: 3:00 PM – End Time: 4:30 PM (Eastern Time)

Slides: FREE Webinar: Top 10 Ways to Effectively Share Stories at Your Fundraising Event

Thank you for registering for the free webinar we hope you found it to be a great use of your time. 

  ** Here are the slides from the webinar! **

 

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Thursday, August 14, 2014

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Wednesday, August 20, 2014
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Wednesday, September 3, 2014
Start Time: 1:00 PM – End Time: 2:30 PM (Eastern Time)

NEW! FREE Webinar: Top 10 Ways to Effectively Share Stories at Your Fundraising Event

NEW! FREE Webinar: Top 10 Ways to Effectively Share Stories at Your Fundraising Event

 

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Wednesday, August 13, 2014

Course Level – Beginner

Do all of your fundraising events reach their fundraising goal? Do you ever feel like you’ve left money on the table and wish you knew how to cause people to give even more at your gala, golf event, wine tasting, walk-a-thon, or other event? You aren’t alone.

The fast pace of working in a fund development office doesn’t always allow for planning an emotionally connecting event. Join Lori for 45 minutes to learn the top 10 ways you can more deeply connect with people and inspire more giving at your events.

To “missionize” your fundraising event takes planning and creativity, and it can actually be fun. Lori will share examples of mission-infused events where tens of thousands to millions of dollars have been raised. The key component is giving audiences an experience that connects to both their head and their heart.

In this nonprofit webinar you will:

  • Learn why stories make a difference in fundraising.
  • Learn a very simple framework for sharing stories at your nonprofit fundraising events.
  • Learn the top 10 ways to effectively share stories of your impact at your nonprofit fundraising events.

Presented by Lori L. Jacobwith. Master storyteller, fundraising & communications trainer & coach, Lori L. Jacobwith has a passion for the positive. Her strategies & tools have helped organizations to collectively raise nearly $250 million from individual donors. Lori has coached and trained thousands across North America to raise more money and powerfully share their stories. Lori is the author of Nine Steps to a Successful Fundraising Campaign, Withism’s From Lori: Boldness Clarity and Wisdom for Fundraising Professionals and co-author of the newly published The Essential Fundraising Handbook for Small Nonprofits. In 2013 Lori created the Imagine What’s Possible Step-by-Step Storytelling System. The ONLY step-by-step guide that teaches advanced storytelling techniques. Lori has a BA in Political Science and Speech-Communication from the University of Minnesota and additional training through the Fund Raising School at Indiana University. She lives in Minnesota, is a long-time member of the Association of Fundraising Professionals [AFP].

NEW! Email Newsletters for Nonprofits – Strategies and Tactics for Success

  

Special Savings! Register for both webinars and save 25%, that’s $36 savings! Just use coupon code “enews” on checkout.

WEBINAR: Email Newsletters for Nonprofits, Part I: Strategies to Make the Most of Your E-Newsletter

Tuesday, July 29, 2014

According to the 2014 Nonprofit Communications Trends Report, nonprofit communicators spend more time on creating email newsletter articles than any other type of content. And 59% of nonprofits send an email newsletter at least once a month.

If you are going to invest that kind of time into something, why not do it right?

In this webinar you’ll learn:

  • How to define the role of your e-newsletter in your broader communications strategy, including who should get what
  • How to integrate your email newsletter with your social media and print marketing strategies
  • How to create an e-newsletter editorial calendar that works –including how often to publish and how long it should be — and how to tweak and refine it over time
  • How to repurpose newsletter content across multiple communications channels so you get the most mileage out of your work
  • How to avoid the most common strategic mistakes that nonprofits make with e-newsletter communications.

BONUS MATERIALS:

  1. Checklist: 20 Email Newsletter Essentials
  2. Checklist: Where to Start with Your Email Newsletter Makeover
  3. Checklist: 20 Ways to Build Your Email List
  4. Checklist: Moving from a Print Newsletter to an Email Newsletter
Register Now

WEBINAR: Email Newsletters for Nonprofits, Part II: Writing and Designing Great E-Newsletters

Tuesday, August 5, 2014

Many nonprofit e-newsletters overwhelm readers with too much information, distract them away from what’s most important, are hard to read (if not impossible on a mobile device) and leave them with more questions than answers.

Let’s make sure your e-newsletters fits in with your other communications.

In this webinar you’ll learn:
  • How to identify and fix common mistakes and how very small changes to certain elements of a newsletter can drastically improve its effectiveness.
  • How many different topics you should include in one newsletter
  • The importance of microcontent like subject lines and headlines and how to write great ones
  • How long your e-newsletter should be
  • What an e-newsletter should look like
  • How to get the most out of your images
  • How to ensure it works well on mobile devices and more.
  • How to get better results from your email communications

BONUS MATERIALS:

  1. Checklist: 20 Email Newsletter Essentials
  2. Checklist: Where to Start with Your Email Newsletter Makeover
  3. Checklist: 20 Ways to Build Your Email List
  4. Checklist: Moving from a Print Newsletter to an Email Newsletter
Kivi Leroux Miller

Lori L. Jacobwith

Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and EcoScribe Communications, and the author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” (available May 2010, Jossey-Bass).

Through training, coaching and consulting, she helps small nonprofits and communications departments of one make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes a leading blog on nonprofit communications at Nonprofit Marketing Guide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country and through Duke University’s certificate program in nonprofit management. More than 2,000 nonprofits in 50 states, across Canada, and in more than two dozen countries have participated in Kivi’s webinars.

About CharityHowTo

CharityHowTo is the place where nonprofits learn. CharityHowTo provides premium nonprofit training webinars and supporting materials, teaching nonprofits about many important topics. Our topics include social media, grant writing, board management, fundraising, nonprofit auctions, online fundraising, Facebook and much more. Our premium nonprofit webinars and our webinar recordings are conducted by the most knowledgeable topic experts in the field.

 

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Free Webinar Recording & Slides – Beyond Sponsorship: How to Create Value-Driven Corporate Partnerships

Here Is the Free Webinar Recording “beyond Sponsorship-How to Create Value Driven Corporate Partnerships”

Here Are the Slides from the Free Webinar: Beyond Sponsorship-How to Create Value Driven Corporate Partnerships

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Slides: Free Webinar-10 Super Solid Ways to Grow Your Nonprofit Email List Now

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Slides– Free Webinar-10 Super Solid Ways to Grow Your Nonprofit Email List Now

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Kerri & The CharityHowTo Team

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Tuesday, April 1, 2014
Start Time: 1:00 PM – End Time: 2:30 PM (Eastern Time)
Course Level – Beginner Are your email fundraising appeals falling flat? Having trouble going from direct-mail to email? Writing for email can be tough for traditional writers. Forget stretching …
Cost: $87.00

 

Tuesday, April 8, 2014
Start Time: 1:00 PM – End Time: 2:30 PM (Eastern Time)
Course Level – Beginner Are your email appeals falling flat? Having trouble going from direct-mail to email? Writing for email can be tough for traditional writers. Forget stretching out your sto…
Cost: $87.00

 

Theaters- The Slides – How to Sell Tickets Using $10,000 Per Month of Free Google Advertising

 

 

 

Why Google Grants?

Your nonprofit is eligible to receive up to $10,000 per month in free online advertising from Google Grants to promote your website at the top of Google search results pages. How much you benefit from this free advertising depends on how much time and AdWords search engine marketing expertise you have.
Google Grants is a potential annual online advertising budget of $120,000 for you. That’s money that doesn’t have to come from your existing marketing budget or from donors. Can you imagine what your nonprofit could do with this endless supply of free online advertising? No? Well here are some nonprofit marketing initiatives Google Grants can tackle for you:
  • promoting events and selling tickets

  • growing online donations and fundraising

  • raising awareness

  • building email lists

  • connecting with supporters

  • recruiting volunteers

  • initiating sponsor relationships

  • signing up newsletter subscribers

  • registering memberships

 

 
 
Cheers,
ConnectAd and The CharityHowTo Team
 
 

FREE Webinar Recording: A Brief Introduction- How to Be An Awesome Nonprofit Board Member

FREE Webinar Recording: A Brief Introduction- How to Be An Awesome Nonprofit Board Member

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What does it take to be an awesome board member? It might surprise you. Here’s a short list:

  • Board meeting agendas.
  • Strong staff support with data and visuals.
  • Clear expectations.

That’s only the beginning. Join Lori L. Jacobwith for a brief, powerful, introduction to her popular webinar: How to Be An Awesome Nonprofit Board Member. The questions you’ll be asked and the information Lori has to share can shift your board experience from average to awesome. This session has something important for BOTH board members and staff.

Here’s what people are saying about How to Be An Awesome Nonprofit Board Member:

“Lori made some fantastic suggestions, specifically about dashboards and how information is presented, that are going to help us get much more organized.”

“Fantastic! Presenter was extremely knowledge on the subject matter. Great presentation and slides. Very, very informative and full of information.”

“I hope that you do this webinar again soon as I now would like our board members to participate and learn too!”

Lori’s bio: Presented by Lori L. Jacobwith. Lori has a passion for the positive. Her strategies & tools have helped nonprofit organizations to collectively raise more than $200 million from individual donors over the past decade. She has coached and trained thousands across North America to raise more money and powerfully share their stories. Lori is the founder of the Ignited Online Fundraising Community, the author of Nine Steps to a Successful Fundraising Campaign and the “must-read” fundraising coaching blog: Withism’s From Lori: Boldness, Clarity and Wisdom for Fundraising Professionals. In 2013 Lori created the Imagine What’s Possible Step-by-Step Storytelling System for nonprofits who want to raise more money from individual donors with ease. Lori lives in Minnesota and is a long-time member of the Association of Fundraising Professionals [AFP].

Slides For The Free Webinar An Intro To How to Be An Awesome Nonprofit Board Member & Premium Webinar Discount Code

Here Are the Slides for the free webinar “A Brief Introduction- How to Be An Awesome Nonprofit Board Member“.

Save 20% of the Premium Webinar How To Be an Awesome Nonprofit Board Member
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Free: 21 Ideas You Can Steal To Build Your Nonprofit Email List





 ** We don’t sell, rent or share your email.

Despite the phenomenal growth of social media, email is still the most effective nonprofit communication channel.  Email is your direct connection to supporters (plus you own that relationship, not Facebook!). Ask any successful nonprofit which online tool triggers the bulk of their donations, advocacy actions and volunteer sign-ups, and they will say email.

 

This free resource is provided by John Haydon, a member of the CharityHowTo team

Slides etc.. Make More Money & Retain More Donors

Thank you for registering for this premium webinar. Please utilize and enjoy the slides and resources below.

Please fill out this super short 45 second post webinar anonymous survey. We literally change the presentation based on what you tell us and there’s a tiny surprise at the end of the survey. We don’t share your name or identity with the topic expert or presenter’s. Thank you for filling out the short survey here!

 

Here are the slides from the webinar.

Bonus: This webinar includes the following chapters from Tom Ahern’s top-selling book for nonprofits, How to Write Fundraising Materials That Raise More Money:

  1. Why Communicate? To Spur Action
  2. Make It Interesting (Mandatory)
  3. Secret to Response: The Offer is King

 

Thank You,

The CharityHowTo Team

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Webinar! How to Use Twitter For Your Nonprofit (BONUS: Hootsuite Demo)

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Here are the slides from the webinar.

BONUS MATERIALS This webinar includes:

  1. “Twitter Quickstart Guide,” step-by-step guidance for establishing your Twitter presence, all on one easy, printable page
  2. “101 Twitter Resources for Nonprofits – The Very Best Hashtags, Chats, Lists and Tools”
  3. “Charities on Twitter: 10 Powerful Case Studies Worth Reading”

Thank You from the CharityHowTo Team

The Slides:Measuring the Networked Nonprofit – Simple Steps for Measuring Social Media Results

We hope you enjoyed the webinar. 

(The slides have been updated. Please refresh this page as well as each associated resources page to ensure you have the most updated version. Thank you 🙂

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Cheers, Kurt

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