A few weeks ago, we had a conversation about the Facebook win against Google and what it means for you. We spoke about how we’re now sharing more than searching, and how to create content that’s optimized for this change in behavior. Fast forward.
The Age Of Facebook
In case you’ve been living under a rock for the past week, Facebook was the only thing anyone was talking about.
At F8, Facebook announced new tools and plans for how they’re going to make “people at the center of the web”. Just like when Microsoft dominated tech in the 90s, Facebook will dominate how you and your constituents not just share information, but how you experience the web. But don’t take my word for it. Read Michael Arrington’s take on this new Age Of Facebook.
3 Ways Facebook Will Radically Change Your Nonprofit
The first steps will be to allow users to share their preferences all over the damned internet with the implementation of “like” button (users take note of the privacy issue), a Recommendations Plugin and a Social Bar.
1. Smaller Actions. Facebook announced the Open Graph API, which will allow nonprofits to integrate a variety of Facebook user data into their website. For example, supporters could soon simply need to “like” a petition about an issue before congress instead of having to fill out a lengthy form.
2. Personalized Recommendations. Facebook has released a Recommendations Plugin, which allows your nonprofit to automatically recommend content on your site based on what a visitor’s Facebook friends liked. In Mark Zuckerburg’s words, “The power of the open graph is that it helps to create a smarter, personalized web that gets better with every action taken.”
3. Stronger Communities. Facebook will soon release a Social Toolbar allowing visitors to your website the ability to meet other people with similar interests, invite them to be friends, view and comment on their walls and even chat live. This will make it much easier for you to create a Facebook community space right on your website.
And this is only the beginning…